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Beauty Genius vs BeautyDecoded

In the world of beauty and personalized care, two applications stand out for their unique approaches: Beauty Genius of L'Oréal Paris and BeautyDecoded. While both solutions are based on artificial intelligence, they offer different experiences in terms of personalization and beauty recommendations.

All information on this page is conditional, as the Beauty Genius has not yet been released. I may correct some statements when the Beauty Genius is released. Creating the GPT beauty chat was a daring challenge that L'Oréal Paris decided to take up.

1. Technology and customization

• Beauty Genius L'Oréal Paris Beauty Genius is a revolution in digital beauty. This solution combines generative artificial intelligence, augmented reality and computer vision to offer precise skin diagnostics, personalized recommendations and virtual make-up and color trials. Thanks to over 16,000 inclusive images and dermatological annotations, it guarantees results tailored to the specific needs of each user.
• BeautyDecoded For its part, BeautyDecoded offers an artificial intelligence specially designed to analyze and evaluate each cosmetic product according to your skin type. The fruit of 3 years' research by a medical doctor, it offers precise recommendations based on an INCI database of over 15,000 ingredients. The application enables you to choose cosmetics perfectly adapted to your skin and your needs.

2. Personalizing beauty routines

• Beauty Genius In addition to skin diagnostics, Beauty Genius offers you a selection from over 750 L'Oréal Paris products, and lets you virtually try on make-up or hair colors before making your choice.
• BeautyDecoded BeautyDecoded stands out for its ability to offer fully personalized routines. Taking into account several factors - your skin type (dry, normal, oily), your skin sensitivity (sensitive or resistant skin), your beauty concerns (anti-aging, blemishes, spots, redness) - the app recommends the products best suited to your situation. What's more, you can choose according to your budget (low-cost or high-cost) and your preferences (classic routine, vegan or with a retinoid).

3. Independence and transparency

• Beauty Genius Beauty Genius is directly linked to the L'Oréal Paris brand, offering access to a wealth of expertise and a vast catalog of the brand's products. Jean-Paul Paoli is Generative AI Business Transformation Director at L'Oréal. Béatrice Dautzenberg L'Oréal Global Director of Beauty Tech Services
• BeautyDecoded BeautyDecoded makes a point of remaining 100% independent. Recommendations are not influenced by any specific brand, allowing you to make informed choices based solely on what works for your skin. What's more, the app informs you about potentially irritating or dangerous ingredients, allowing you to filter out endocrine disruptors, allergens like gluten, or any other ingredient you wish to avoid.

4. Safety and scientific expertise

• Beauty Genius Thanks to more than 10 patents, Beauty Genius draws on L'Oréal's cutting-edge technologies and scientific expertise to provide accurate diagnoses and reliable recommendations.
• BeautyDecoded With three years of research led by a medical doctor, BeautyDecoded is based on rigorous scientific analysis. Each product is evaluated according to algorithms that take into account not only the composition of the ingredients, but also their concentration in the formula. This precision guarantees ultra-personalized recommendations tailored to your unique profile.

Conclusion

• Beauty Genius is an ideal solution for those wishing to explore the world of L'Oréal Paris products with personalized diagnostics and virtual trials, customized recommendations and the expertise of L'Oréal Paris.
• BeautyDecoded is for those seeking an independent, scientific approach, with cosmetic recommendations tailored to their specific needs, while taking into account their personal preferences and budget.

Further information !

In the ever-changing world of beauty, L'Oréal is leading a technological revolution focused on a key consumer need: infinite personalization. L'Oréal's strategy, based on artificial intelligence (AI) and technology, aims to meet the unique beauty aspirations of each individual.

1. AI at the service of teams : L'Oréal GPT

L'Oréal has developed an internal tool called L'Oréal GPTa personalized AI designed to support teams in their day-to-day tasks. This tool aims to guarantee data security while enabling the company to remain at the forefront of technological innovation. By fostering creativity and efficiency, this tool contributes to internal transformation and the improvement of marketing and customer service processes.

2. Beauty Genius: the virtual beauty advisor

AI at the service of consumers can be seen through Beauty Geniusa virtual beauty advisor available 24/7. The service offers personalized diagnostics and product recommendations based on sophisticated algorithms. Beauty Genius helps consumers navigate the abundance of information available online and get reliable, personalized advice, right from their pocket.

3. A strategy of transformation towards BeautyTech

L'Oréal is pursuing its ambition to become the leader in the BeautyTech by combining technologies such as computer vision, generative AI and virtual testing. Since the acquisition of Modiface in 2018, specialized in virtual fitting, L'Oréal integrates these innovations to offer more personalized, sustainable and inclusive beauty.

4. Personalization, a technological and ethical challenge

Personalization is at the heart of L'Oréal's strategy, and AI plays a key role in this process. However, achieving 100 % personalization remains a challenge. The company is focusing on creating a responsible ethical framework for its AI projects, ensuring safe and transparent use of the technologies for both its teams and consumers.