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The Beauty of Joseon brand is based on the principles of traditional Korean medicine (K beauty). But are Beauty of Joseon products good for your skin? yourhat about your skin? Which skincare products are worth incorporating into your routine? Here are my top 3 products.
⭐ My review is based on my personal experience with these skincare products. I have completed this evaluation with an analysis of Beauty Of Joseon customer reviews written on the Beautydecoded app.
The name Beauty of Joseon refers to the Joseon dynasty. This family ruled Korea from 1392 to 1910, a total of 630 years. Under this reign, the "hanbang" (equivalent to the pharmacopoeia) brought together all the principles of their traditional medicine. Based on acupuncture and herbs, these treatments are still an integral part of Korean culture.
In those days, women weren't really allowed to wear make-up, but outward appearance counted as much as inner beauty. In Asian culture (China, Japan, Korea...), women have always attached particular importance to skin care, because their face, and therefore the quality of their complexion, reflects their inner well-being and morality.
To achieve this, women were already applying two leading beauty products:
toner called "eau de beauté";
and the cream called "Myunyak".
The ancestor of tonic lotion was boiling water infused with plants such as angelica, peach and watermelon. It supported skin hydration. The cream, on the other hand, consisted of eggs, Camellia oil, sesame oil or sunflower oil. Its purpose was to moisturize and nourish your tissues.
In Seoul, this "Joseon-style" beauty canon remains the model, even more than 200 years later: clean skin, a clear, even complexion.
It goes without saying that the Koreans excel in the art of sunscreens, and the Relief Sun: Rice + Probiotics SPF50+ PA++++ from Beauty of Joseon is no exception. These sunscreens include: uvinul A and T150; tinosorb S; UVA sorb.
From the very first use, I was pleasantly surprised. Its light, fluid texture leaves no whitening effect, no sticky or greasy feeling. Unlike conventional sunscreens, it feels more like a moisturizing milk, which makes it particularly pleasant to apply. My skin absorbs it quickly, leaving no white film or odor typical of SPFs. This is quite a feat for a product that combines optimal moisturization with SPF50+ UV protection.
💡 My final opinion: This SPF cream is a real success. It stands out for its ease of use and lightness. For me, it's a 9/10 and a totally validated cream!
Two drawbacks: it's not waterproof and in winter it can dry out my skin. In winter, I prefer its cousin, aquafresh. Download the beautydecoded app to see if it's right for your skin type.
Visit Revive Eye Serum: Ginseng + Retinal from Beauty of Joseon has attracted a lot of attention online for its promise to reduce dark circles and bring firmness and softness to the eye contour area. Curious to try out this star product, I was nonetheless aware of the caution required to avoid any irritation. With sensitive skin, it's essential to be careful when using skincare products containing powerful active ingredients, particularly retinal.
The good news is that my experience with this eye serum has been trouble-free. I didn't apply it every night, but gradually integrated it into my evening routine to get my skin used to retinal.
My first impressions were very positive. However, I'm still curious to see whether the absence of irritation is maintained with long-term use, on this particularly delicate area. So far, I've enjoyed using it and think it's an effective product, provided you introduce it gently and maintain adequate sun protection.
Rating: 8.5/10
Visit Ginseng Essence Water by Beauty of Joseon is an elegant Korean essence, formulated with 80 % of ginseng root water and 2 % of niacinamide. Its light texture, somewhere between a serum and a toner, is easy to apply and suitable for sensitive skin thanks to the absence of alcohol, colorants and artificial fragrances.
It leaves skin revitalized and luminous. An excellent addition to your routine! Note: 9/10.
Overall, this experience with Beauty of Joseon confirms the brand's well-deserved praise.
Overall score for Beauty of Joseon: 9/10
This collection of four serums will perfect your skincare routine. Their sophisticated textures merge with your skin to revive it. Ultra-light and fluid, just a few drops are enough to treat your skin's problems in depth. Formulated without essential oils or fragrances, these formulas respect everyone's skin sensitivities. Another plus? Affordable prices. A 30 ml glass bottle costs around 15 euros.
It's a repairing, moisturizing serum designed for skin lacking vitality, tone and radiance. This treatment is suitable for dry, combination and oily skin. Its slightly viscous texture is rapidly absorbed by the epidermis and dermis. Nourishing, this concentrate of active ingredients ingeniously combines ingredients proven by traditional Korean medicine, but also by today's scientific studies. 63 % of a ginseng infusion in which 3 % of snail mucin, niacinamide, hyaluronic acid and centella asiatica are immersed. This marvelous cocktail optimizes hydration and thus tissue tone. It protects and repairs skin damage caused by external aggression. Its second function is to regulate hyperpigmentation problems while evening out your complexion.
A texture and color inspired by honey, but without the stickiness! Rapidly absorbed by your skin, it lets its high concentration of propolis (60 %) penetrate. This key molecule from the beehive is naturally antibacterial and soothing. It reduces inflammation in reactive skin. Combined with 2 % niacinamide and 0.5 % BHA, this serum regulates excess sebum and tightens pore size. Neem extract, rich in vitamin E, helps counter the effects of oxidative stress. Turmeric, which contains curcumins, has been the subject of numerous scientific studies. They reveal its promising role in facial care. It is a moisturizing, anti-wrinkle agent capable of boosting collagen production.
Suitable for everyone, it's perfect for refining your skin texture, supporting the hydration of your epidermis and therefore the maintenance of your pore walls, while matifying the skin. A judicious blend of "hanbang" and modern cosmetic active ingredients to revive your glow!
An essential K-beauty ingredient, rice combines with alpha arbutin to tackle hyperpigmentation problems and tone your tissues.
Beauty of Joseon and its illuminating serum offer an ultra-watery texture, ideal for normal, combination and oily skin. For dry skin, I don't recommend it and recommend a richer concentrate or layering on a nourishing cream. 2 % alpha arbutin is renowned for its lightening properties, inhibiting tyrosinase activity and thus the uncontrolled production of melanin. Rice water's 63 %s even out collagen irregularities, restoring light and radiance to your face. Rice water optimizes your epidermis' hydration, and Beauty Decoders know that good hydration means tissue toning!
There's a slight downside to this product, which doesn't concern the formula, but rather the packaging. Beauty of Joseon alpha arbutin is a light- and heat-sensitive molecule, so you'll need to keep it refrigerated and away from light. It's a pity it doesn't come in an opaque bottle.
Dynasty crème is the first product to be marketed by Beauty of Joseon. A firm, nourishing and thirst-quenching emulsion designed for dry skin. A formula with the right balance of moisturizers and fats. Water exchange from the dermis to the epidermis is supported by three forms of hyaluronic acid and a generous amount of glycerine. To prevent insensible water loss, emollients and film-forming agents such as ceramides and squalane keep the water in your epidermis. Rice and niacinamide strengthen the skin barrier. While ginseng re-energizes your skin cells. An ideal, affordable complement to your morning and/or evening beauty routine. Expect to pay around twenty euros for a 50 ml jar.
Beauty of Joseon customers express great satisfaction with the brand's products, awarding an average rating of 4.8 out of 5 based on dozens of reviews.
