L'Oréal Paris! Beautydecoded's opinion
The best L'Oréal Paris products: Revitalift, Age perfect and Consumer reviews
Before sharing my opinion of L'Oréal Paris, let's go back to the origins of this success story. More than a century ago, in 1909, Eugène Shuller, a creative young alchemist, invented "harmless dye" for hair. The hair fashion of the day was short blond bob. The entrepreneur was inspired by the metal auréal, which translates into "golden" in ancient French, to create the name L'Oréal Paris. Since then, this cosmetics genius has continued to develop his brand, in line with consumer expectations and developments in science and society. Today, their skincare range belongs to the consumer division of the L'Oréal group, and focuses on make-up, hygiene products, serums, creams and hair colorants. So, what are the best L'Oréal Paris products? Revitalift? Age Perfect? How do they combine marketing, commitment and beauty innovation? Here's a selective review of L'Oréal Paris face care products and my opinion on their "skincare" formulas.
The best L'Oréal Paris products: my opinion on Revitalift, Age-perfect...
Revitalift Filler + hyaluronic acid
The Revitalift Filler range incorporates hyaluronic acid in all its forms at the heart of its formulations, so that your skin benefits from its moisturizing and plumping properties. Available in macro and micro molecules, it smoothes fine lines on the surface and optimizes the diffusion of water from the dermis to the epidermis. With our volumizing range, you'll have the choice to create your L'Oréal skincare:
micellar water ;
night cream ;
day care with or without SPF 50 ;
ampoule cures.
However, I would advise you to pay close attention to the composition of their products, as some of them contain denatured alcohol. This is the case with the L'Oréal Paris Revitalift Filler eye contour and day cream. The Revitalift Filler serum with hyaluronic acid, on the other hand, provides hydration and plumped-up skin. Most consumer reviews are excellent. And I can understand why. Considered in May 2022 to be the world's No. 1 serum, according to a marketing study by Nielson, its purified, aqueous formula combines its flagship molecule with an anti-aging peptide to take care of dehydration lines, skin suppleness and complexion radiance. Formulated without alcohol, it's one of the best L'Oréal Paris products I can recommend for dehydrated, dull skin.
Revitalift Laser
With this pro-aging line, L'Oréal offers retexturizing skin care products with retinoids at the heart of the formula. A metaphorical name for a range which, in the unconscious mind of consumers, mimics the results of anti-aging lasers. And with good reason: retinol is the ideal active ingredient for smoothing fine lines and wrinkles, diminishing blemishes, reducing imperfections and redensifying the skin. To cover all skin needs and sensitivities, L'Oréal Paris research offers skincare products based on pure retinol for the most experienced, but also on milder derivatives such as pro-retinol, which is simply a retinol ester. I recommend that you systematically read the composition of the skincare products you choose. Some products in this cosmetics line contain neither retinol nor retinol ester. So don't bother if you're interested in this molecule. What's more, other formulas, such as Revitalift laser night serum, do contain retinol, but the formula would have been better without denatured alcohol. The latter can reinforce the drying effects of vitamin A.
On the other hand, this range has a cream that I'd recommend to normal, combination and oily skins looking to initiate a retinol beauty routine. L'Oréal Paris Revitalift laser press crème Nuit reveals all the brand's expertise. By ingeniously combining pure retinol with a large amount of niacinamide, skin tolerance is optimized. Vitamin B3 promotes ceramide production, preventing the drying and dehydration associated with the keratolytic effect of retinoids.
What's more, its formula is alcohol-free and contains panthenol to repair and soothe the skin. Its vitamin A derivative concentration is 0.3 %, ideal for getting started with this molecule. The jar is hygienic and economical, delivering just the right dose via a pump mechanism. Its texture is light and leaves the skin feeling clean. Finally, its value for money is excellent: 24 euros 99 for a 50 ml jar.
Focus on Revitalift cream, a new formula for lifting, moisturizing, anti-wrinkle and extra-firming skin care.
While the "lifting", "anti-wrinkle" and "extra-firming" claims are clearly exaggerated, this cosmetic is still particularly well formulated and well worth a look.
Ideal for restoring moisture and radiance to normal to combination skin, it contains Ecoskin, a biotechnology-derived active ingredient. Listed as four ingredients in the inci list, it supports the cutaneous microbiome and combines :
alpha glucan oligosaccharide, a probiotic;
lactobacillus is a deactivated bacterium;
yakon extract (Andean vegetable);
maltodextrin, a humectant sugar.
This combination of active ingredients is well known to the L'Oréal group, which also uses it in its dermocosmetics division with La Roche-Posay's Cicaplast B5 Balm. And Beauty Decoder reviews confirm the effectiveness of this complex of ingredients.
It also contains retinyl palmitate, which requires three transformations to become retinol. In view of its position in the formula, I think it is mainly an antioxidant.
For once, the formula is free of fragrance and denatured alcohol. Aside from their claims, I'd recommend Revitalift cream, which offers excellent value for money if you're looking for a moisturizer that boosts complexion radiance: 12 euros 90 for a 50 ml jar.
Age Perfect renaissance cellulaire beauty routine: consumer reviews VS Beauty Decoded review
Consumers who are fans of L'Oréal beauty routines love the AGE Perfect range. These facial skincare products are not to be missed, with their elegant gold and black packaging and their muse: Kate Winslet.
For my part, I have mixed feelings about these L'Oréal Paris products. I like the pair of antioxidants (Neohesperidin from bitter orange/vitamin E) and the tea ferments present throughout the line. On the other hand, this range contains denatured alcohol and I find the marketing arguments concerning "the science of skin mother cells" exaggerated.
That said, some formulas like Age Perfect Renaissance Cellulaire Midnight Cream are a great alternative for dry skin. The emulsion repairs the cutaneous barrier, nourishes the skin and fights free radicals. Its rich texture leaves a protective, lipid-replenishing film thanks to shea butter and meadowsweet oil. Panthenol soothes and helps repair tissue micro-injuries. Tea ferments support the cutaneous microbiome, also responsible for your skin's natural defenses. Glycerine and film-forming agents help limit insensible water loss, which is greater at night. A formula with good value for money, expect to pay 19 euros 99 for a 50 ml jar.
L'Oréal Paris cleanser, micellar water and toner
Generally speaking, L'Oréal Paris offers make-up removers and micellar waters with good value for money. These are simple formulas that do the job, such as Age perfect tonique fraîcheur (approx. 6 euros per 200 ml bottle).
But their latest toner deserves to be highlighted. The Revitalift Glycolic Acid Peeling Toner, with its ultra-positive reviews, wisely combines :
5 % glycolic acid ;
an antioxidant complex derived from watermelon pulp;
a vitamin C derivative;
vitamin E;
soothing active ingredients such as panthenol.
Its watery texture adapts to all skin types to gently unclog pores and brighten and even out the complexion as you use it. And it's affordable, costing 11 euros 80 for a 180-ml bottle.
My opinion on l'Oréal Paris: sensitive and allergic skin should be avoided.
L'Oréal Paris likes to pamper the consumer's sensory experience. Perhaps that's why most of their formulas contain fragrance. While the scent is pleasant when you open your cream and smell it on your skin, you should be aware that these fragrant molecules can sensitize your tissues, with or without sun exposure. Allergens such as linalool and citronellol are also common. This bias is sometimes inconsistent with some of their claims concerning sensitive skin. All the more so as their active cosmetics partners, such as La Roche-Posay, offer products free of these olfactory substances. So I don't recommend their skincare products for sensitive and allergic skin.
I'd also like to see more products without denatured alcohol. Their formulators use large quantities of this substance, which dries out the skin. Other brands in the L'Oréal group systematically exclude it from their composition.
The beauty brand also offers many day creams with sun protection, but often the SPF is too low. They sometimes incorporate irritating organic filters such as octocrylene. It's a shame, especially as L'Oréal's latest innovations have patented more skin-friendly sunscreens and use them in their dermocosmetics division.
L'Oréal Paris my opinion: a big yes for innovation and commitment
Laboratoire L'Oréal Paris: research and innovation
L'Oréal Paris is the essence of the L'Oréal group. Their cosmetological, dermatological, chemical and technological expertise is second to none. They make beauty accessible, effective, universal, personalized and non-stereotyped. Their expertise is centuries old. They collaborate with numerous marques high-end, professional and active cosmetics companies. That's why L'Oréal Paris continues to set the beauty trends of today and tomorrow.
In fact, to complete your shopping experience, don't hesitate to test their dermatological diagnosis with the Skin Genius app. An ideal tool for those a little lost in the skincare jungle. Based on a selfie, artificial intelligence guides you through your beauty routine, your choice of make-up shades or hair color.
At the forefront of scientific advances, the L'Oréal Paris laboratory formulates skin care products with scientifically proven active ingredients. For example, their L'Oréal Revitalift range, with its positive consumer reviews, uses the pro-aging ingredients retinol, vitamin C and hyaluronic acid. Effective formulas at affordable prices accessible to the general public, which they sell via their supermarket networks, but also online via their website or Amazon.
"Because you're worth it": a committed marketing slogan that appeals to consumers
More and more consumers are paying attention to the values and commitments defended by companies. L'Oréal Paris is no exception. The brand may be French, but its slogan is New York. In 1971, 23-year-old llon Spectch was a copywriter in an advertising agency. She sought to reunite feminine beauty with self-confidence, and unknowingly launched a trans-generational cry from the heart: "Because you're worth it". These six words transcend time. A timeless standard of female emancipation, it has been translated into over forty languages. An echo that extends to women the world over, encouraging them to realize their potential and believe in themselves. An inspiration carried by the eclectic, inclusive faces of L'Oréal Paris: Camila Cabello, Céline Dion, Louise Bourgoin, Aishawarya Rai Bachchan...
More than ever, this rallying cry makes sense in the face of street harassment. Indeed, since 2020, L'Oréal Paris has been committed to combating this phenomenon via the Sand UP movement. Its aim is to raise awareness and propose solutions to enable women to walk safely, with their heads held high and dressed as they wish.
Why choose L'Oréal Paris?
For their extensive skincare catalog, which addresses many skin concerns at very reasonable prices. Also, their marketing force is quick to tempt us. But the Beauty Decoded community knows not to be dazzled by their muses, and to analyze their formulas before taking the plunge. If you like this brand, don't hesitate to watch my video L'Oréal Paris versus Skinceuticals, to discover my opinion on other references.