cosmetics brand

My opinion on cosmetics brands

The aim is to provide an informed and comprehensive review of all cosmetics brands over time. This takes time, so don't be surprised if there are very few cosmetics brands at the moment.

From cleansers and moisturizers to serums and exfoliants, there's no shortage of skincare products on the market. But given the number of cosmetic brands available, not to mention the different ingredients, it can be difficult to know which is the best option for your skin.

Whether you have acne-prone, combination or mature-looking skin, it's important to stick to the products best suited to your needs. Find out everything you need to know about the different types of cosmetic brands and their legislation in this article.

The different types of facial cosmetics brands

When you start out in beauty, you're faced with a conundrum: where to buy beauty products? Visit marketing strategy for a cosmetics brand On the one hand, supermarket cosmetics are inexpensive, accessible and popular. On the other hand, high-end products sold in parapharmacies have high claims, luxurious packaging and a host of influencers and fans who support them. It makes you wonder whether all this is just a vast marketing ploy, or whether there really is a difference between cheap and expensive products.

Cosmetics in parapharmacy

Today, more and more people are turning to parapharmacy products. Buying beauty products in this type of store offers a number of advantages:

  • a wide range of high-quality cosmetics;
  • sound advice from a healthcare professional;
  • genuine product traceability.

In addition, parapharmacies provide their customers with more environmentally-friendly productsby exempting toxic substances such as petrochemical products.

However, prices can vary from one establishment to another. In addition to physical stores, parapharmacies are also developing online.

Supermarket brands

Although it may seem strange at first glance, supermarkets have been the leading channel for cosmetics purchases for over a decade. For women with busy lifestyles and multiple commitments, buying their face cream in the same place as their shopping saves them a trip to another store. This saves them precious time.

In addition, supermarkets offer a broader range of products, with a wide choice of products. attractive price. However, compared with other brands, you don't get the benefit of advice or product reliability testers in supermarkets. And finding a specific product (serum, targeted treatment product) can be complicated.

Medical" brand cosmetics

The difference with conventional products is that medical brand cosmetics meet pharmaceutical specifications, which also means better quality. So you're buying products that actually deliver something, not just empty advertising promises. In other words: anti-aging creams and serums have a proven efficacy that is potentially higher than that of conventional skincare products.

These types of cosmetics work because the formulas used to create them are specifically designed for dermatological purposes. It's not just any ingredients that are added, but real active ingredients that do something for your skin.

Organic and non-organic

We know that organic skincare is essential. However, it's sometimes hard to help others remember just how essential they are. We find ourselves in a debate about whether organic skin care makes a difference.

What is an organic facial?

Organic face cosmetics consist of using products whose ingredients are grown in our own fields. pesticide- and chemical-free and other unpleasant ingredients. Most ingredients are easy to pronounce when you read the labels, as it's difficult to derive chemicals organically.

Often, organic products also carry the "natural" label, as organic skincare products are derived from plant, mineral or animal by-products.

Non-organic skin care?

Non-organic skin care is also known as conventional skin care. These products often contain artificial ingredients created in a laboratory rather than derived from nature. In general, you can find non-organic skin care products in any store.

How do you identify "natural" or "organic" cosmetics?

While many cosmetics claim to be "natural" or "organic", not all provide verifiable guarantees of these qualities. Checking the ingredients (INCI list) on the packaging can help consumers assess the accuracy of these claims. However, here are some key differences between natural and organic skincare products:

  • natural skincare products contain natural ingredients;
  • Organic skincare products also contain natural ingredients, but are subject to stricter standards;
  • writing the term "natural" can be a marketing gimmick, always check the label;
  • the term vegan is not always synonymous with "natural" or "organic";
  • organic skincare products are more expensive.

Why opt for natural, organic body care?

Natural and organic beauty products are considerably influencing and changing the cosmetics landscape. While "beauty" remains the main term that comes to mind when we think of cosmetics, a growing number of consumers expect to find "sustainable", "ecological" and "ethical" qualities. These types of brands represent different interests, such as..:

  • body-safe products: The components of these products, such as plant extracts and oils, naturally help to protect, nourish and moisturize the skin;
  • a more sustainable, environmentally-friendly approach Natural and organic products come essentially from the cultivation of plants and flowers, whose extracts are used in the formulation of cosmetics.

Trademark legislation

If you want to start selling cosmetics, they have to be safe, and there are specific composition and labeling requirements.

The marketing of cosmetic products in the European Union is subject to the following regulations Regulation (EC) No. 1223/2009.

In France in particular, cosmetics are also governed by the Public Health Code (CSP).

Requirements for the person in charge

The appointment of a responsible person is mandatory to ensure the marketing of cosmetic products and compliance with good manufacturing practices. This person may be : the manufacturerthe importeror the distributor.

The person in charge undertakes to :

  • guarantee product compliance with European regulations;
  • declare your cosmetics to the Agence nationale de sécurité du médicament et des produits de santé (ANSM) ;
  • prompt notification of non-conforming products;
  • provide an information pack for each product;
  • communicate serious adverse events.

Cosmetics composition

The formulation of cosmetic products is strictly governed by European regulations and their appendices.

The list of prohibited substances is shown in Appendix II. Authorized substances, colorants, ultraviolet filters and preservatives in the composition of cosmetic products are listed in theappendix IIIIVV and VI of the Regulations.

And finally, substances classified as CMR (Carcinogenic, Mutagenic, Reprotoxic) are mentioned in article 15 of the regulation.


The following information must appear on packaging or labelling:

  • manufacturer's name and address ;
  • durability When a cosmetic product has a minimum durability of 30 months or less, an expiration date must be marked on the container and packaging;
  • precautions for use The precautions to be observed during use, as set out in the annexes to Regulation (EC) No 1223/2009, must be printed on the label;
  • BATCH CODE Batch number or reference for merchandise identification;
  • function This must be clearly defined on the packaging;
  • nominal quantity ;
  • declaration of product weight or volume ;
  • ingredients The packaging in which the cosmetic product is supplied must bear a list of ingredients written in French, and must be legible, easily understandable and indelible, in accordance with article R.5131-4-III of the CSP.

Possible brand claims

Claims used to market cosmetics must be truthful. Marketing claims must not associate products with properties or effects that the product does not actually have, and it must be possible to prove all claims made.

Legal compliance

Cosmetic products sold in the EU are never approved in advance. Consequently, claims that a product is approved by an authority are not permitted.

For example, according to Annex III of the EU Cosmetics Regulation, hydroquinone may only be used in artificial nails. Skin creams may not contain hydroquinone.

The truth

If a product is claimed to contain honey, it must contain real honey, not honey flavoring. A claim must not provide incorrect or irrelevant information about the product.

Marketing claims must be truthful and must not provide misleading information about product safety. If the product contains potential allergens, it must not be marketed as being suitable for people with skin allergies.

Supporting evidence

It must be possible to prove marketing claims made about a cosmetic product. If research data are used as evidence, the results must be significant and well-designed methods must be used for the research. The methodology must be valid, reliable and reproducible. The ethical aspect of the product must be taken into account.


For example, a manufacturer claims that one million people recommend the purchase of product X. This type of claim is not allowed if the claim is based on one million products sold.


Cosmetic product claims must be unbiased and must not minimize competing products or the use of legal ingredients. Comparing products of different brands can mislead consumers and create confusion about competing products.

Informed decision-making

This claim can be used if its purpose is to communicate that the product is suitable for consumers who are allergic to fragrances, for example. It also assumes that the product is fragrance-free.

Officinea K Beauty: