{"id":33422,"date":"2025-12-03T12:13:30","date_gmt":"2025-12-03T11:13:30","guid":{"rendered":"https:\/\/www.beautydecoded.com\/ingredient\/hydrolyzed-wheat-protein-pvp-crosspolymer\/"},"modified":"2025-12-03T12:13:30","modified_gmt":"2025-12-03T11:13:30","slug":"hydrolyzed-wheat-protein-pvp-crosspolymer","status":"publish","type":"ingredient","link":"https:\/\/www.beautydecoded.com\/en\/ingredient\/hydrolyzed-wheat-protein-pvp-crosspolymer\/","title":{"rendered":"HYDROLYZED WHEAT PROTEIN\/PVP CROSSPOLYMER"},"content":{"rendered":"<p><strong>Ingredient type: \u00a0<\/strong>EMULSIFIER\/TEXTURE<\/p>\n<p>\u2728 Role: Wheat protein hydrolysate\/PVP crosspolymer is used in cosmetic products for its film-forming properties, which help retain moisture on the skin's surface. This ingredient helps smooth and strengthen hair and improve the appearance of skin texture.<\/p>\n<p>  Ingredient type: Emulsifier<\/p>\n<p> Safety: This ingredient is generally considered safe when used in normal cosmetic applications.<\/p>\n<p>\u2728 Vegan: Yes, this ingredient is plant-based, so it is suitable for vegan formulations.<\/p>\n<p>\u2728 Note: Well tolerated by most skin types, it can be used in formulations designed to improve hair strength and health. It should be noted that, although rare, some individuals may experience sensitivity or a minor allergic reaction due to the origin of wheat proteins.<\/p>\n<p>  Found in: Often used in hair products such as shampoos and conditioners, as well as in moisturizing and complexion skin care products.<\/p>\n<p><strong>Comedogenic rating:\u00a0<\/strong><\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-33422","ingredient","type-ingredient","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient\/33422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/ingredient"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=33422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}