{"id":40760,"date":"2025-12-03T14:11:42","date_gmt":"2025-12-03T13:11:42","guid":{"rendered":"https:\/\/www.beautydecoded.com\/ingredient\/pvp\/"},"modified":"2025-12-03T14:11:42","modified_gmt":"2025-12-03T13:11:42","slug":"pvp","status":"publish","type":"ingredient","link":"https:\/\/www.beautydecoded.com\/en\/ingredient\/pvp\/","title":{"rendered":"PVP"},"content":{"rendered":"<p><strong>Ingredient type: <\/strong>EMULSIFIER\/TEXTURE<\/p>\n<p>\u2728 Role: PVP, or polyvinylpyrrolidone, is used in cosmetics for its film-forming properties. It helps form a flexible film on the skin or hair, providing improved hold in styling products and a smooth texture in skin care products.<\/p>\n<p>  Ingredient type: Water-soluble<\/p>\n<p> \u200d\u2695\ufe0f Safety: This ingredient is generally considered safe for cosmetic use. It is well tolerated by most skin types.<\/p>\n<p>\u2728 Vegan: Yes, PVP is a synthetic ingredient and is not derived from animals.<\/p>\n<p>\u2728 Note: PVP can sometimes cause mild irritation in people with particularly sensitive skin. However, it is widely used due to its versatility and effectiveness.<\/p>\n<p>  Found in: This compound is frequently used in styling gels, hairsprays, skin care products such as creams and lotions, and mascara formulations.<\/p>\n<p><strong>Comedogenic rating:\u00a0<\/strong><\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-40760","ingredient","type-ingredient","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient\/40760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/ingredient"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=40760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}