{"id":42709,"date":"2025-12-03T14:41:13","date_gmt":"2025-12-03T13:41:13","guid":{"rendered":"https:\/\/www.beautydecoded.com\/ingredient\/isopropyl-ester-of-pvm-ma-copolymer\/"},"modified":"2025-12-03T14:41:13","modified_gmt":"2025-12-03T13:41:13","slug":"isopropyl-ester-of-pvm-ma-copolymer","status":"publish","type":"ingredient","link":"https:\/\/www.beautydecoded.com\/en\/ingredient\/isopropyl-ester-of-pvm-ma-copolymer\/","title":{"rendered":"ISOPROPYL ESTER OF PVM\/MA COPOLYMER"},"content":{"rendered":"<p><strong>Ingredient type:<\/strong>EMULSIFIER\/TEXTURE<\/p>\n<p>\u2728 Role: Isopropyl ester of PVM\/MA copolymer is used primarily as a film-forming agent in cosmetic products. It helps create a film on the skin, which can improve the staying power of cosmetics and provide a silky-smooth feel.<\/p>\n<p>  Ingredient type: Emulsifier<\/p>\n<p> \u200d\u2695\ufe0f Safety: Yes, this ingredient is considered safe for cosmetic use according to current regulations.<\/p>\n<p>\u2728 Vegan: Yes, this ingredient is synthetic and is generally considered vegan.<\/p>\n<p>\u2728 Worth knowing: This ingredient is well tolerated by most skin types. It is mainly used in formulas that require good adhesion to skin or hair.<\/p>\n<p>  Found in: Often found in make-up formulations such as eyeliners and mascaras, and sometimes in hair care products to improve texture and application.<\/p>\n<p><strong>comedogenic index:\u00a0<\/strong><\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-42709","ingredient","type-ingredient","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient\/42709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/ingredient"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=42709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}