{"id":47277,"date":"2025-12-03T15:27:30","date_gmt":"2025-12-03T14:27:30","guid":{"rendered":"https:\/\/www.beautydecoded.com\/ingredient\/pvp-montmorillonite\/"},"modified":"2025-12-03T15:27:30","modified_gmt":"2025-12-03T14:27:30","slug":"pvp-montmorillonite","status":"publish","type":"ingredient","link":"https:\/\/www.beautydecoded.com\/en\/ingredient\/pvp-montmorillonite\/","title":{"rendered":"PVP MONTMORILLONITE"},"content":{"rendered":"<p><strong>Ingredient type:<\/strong>EMULSIFIANT<\/p>\n<p>\u2728 Role: Montmorillonite PVP is used primarily for its thickening and stabilizing properties in cosmetic products. It helps improve product texture while allowing better dispersion of other ingredients.<\/p>\n<p>  Ingredient type: Stabilizer<\/p>\n<p> \u200d\u2695\ufe0f Safety: This ingredient is generally considered safe for topical use. However, it is always important to follow the manufacturer's recommendations.<\/p>\n<p>\u2728 Vegan: Yes, this ingredient is mineral-based and suitable for vegan formulations.<\/p>\n<p>\u2728 To know: Montmorillonite is a type of clay often used in masks for its ability to absorb excess sebum and impurities. It is well tolerated by most skin types, but very dry skin may find it slightly drying.<\/p>\n<p>  Found in: Frequently found in clay masks, foundations and skincare products where a smooth, stabilized texture is required.<\/p>\n<p><strong>Comedogenic rating:\u00a0<\/strong><\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-47277","ingredient","type-ingredient","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient\/47277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/ingredient"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=47277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}