{"id":48440,"date":"2025-12-03T15:38:24","date_gmt":"2025-12-03T14:38:24","guid":{"rendered":"https:\/\/www.beautydecoded.com\/ingredient\/ci-77891\/"},"modified":"2025-12-03T15:38:24","modified_gmt":"2025-12-03T14:38:24","slug":"77891","status":"publish","type":"ingredient","link":"https:\/\/www.beautydecoded.com\/en\/ingredient\/77891\/","title":{"rendered":"CI 77891"},"content":{"rendered":"<p><strong>Ingredient type:<\/strong>COLORANT<\/p>\n<p>White colorant: Titanium dioxide<\/p>\n<p>\u2728 Role: CI 77891, also known as titanium dioxide, is primarily used as a white pigment and opacifier in cosmetic products. It helps give formulas a white, opaque appearance and is also valued for its sun protection properties, as it reflects UV rays.<\/p>\n<p>  Ingredient type: Pigment<\/p>\n<p> \u200d\u2695\ufe0f Safety: Titanium dioxide is considered safe for use in cosmetics when used in appropriate concentrations.<\/p>\n<p>\u2728 Vegan: Yes, this ingredient is generally considered vegan since it is of mineral origin.<\/p>\n<p>\u2728 Note: Although titanium dioxide is widely used and considered safe, in its nanoparticle form it may raise concerns regarding inhalation. However, in skin care products, it is often used in a non-nano form, thereby limiting this risk.<\/p>\n<p>  Found in: Frequently used in foundations, compact powders, sunscreens, and other products with a covering effect.<\/p>\n<p><strong>Comedogenic rating:\u00a0<\/strong><\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-48440","ingredient","type-ingredient","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient\/48440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/ingredient"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=48440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}