{"id":55865,"date":"2025-12-03T17:08:06","date_gmt":"2025-12-03T16:08:06","guid":{"rendered":"https:\/\/www.beautydecoded.com\/ingredient\/direct-red-23\/"},"modified":"2025-12-03T17:08:06","modified_gmt":"2025-12-03T16:08:06","slug":"direct-red-23","status":"publish","type":"ingredient","link":"https:\/\/www.beautydecoded.com\/en\/ingredient\/direct-red-23\/","title":{"rendered":"DIRECT RED 23"},"content":{"rendered":"<p><strong>Ingredient type:<\/strong>COLORANT<\/p>\n<p>\u2728 Role: Direct Red 23 is used as a colorant in cosmetic products to give them a bright, attractive hue. It is often used to add color to make-up products, such as lipsticks and eyeshadows.<\/p>\n<p>  Ingredient type: Colorant<\/p>\n<p> \u200d\u2695\ufe0f Safety: the use of Direct Red 23 is generally considered safe in cosmetic products, but must be respected according to concentrations regulated by health authorities.<\/p>\n<p>\u2728 Vegan: Generally considered vegan, as it does not come from an animal source.<\/p>\n<p>\u2728 Please note: Although globally considered safe, some people could be sensitive to this dye, so it's always advisable to perform a skin test before use. In addition, excessive use or high concentrations may cause irritation.<\/p>\n<p>  Present in: Often found in lipsticks, eyeshadows, blushes and certain colored skin care products.<\/p>\n<p><strong>Comedogenic rating:\u00a0<\/strong><\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-55865","ingredient","type-ingredient","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient\/55865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/ingredient"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/ingredient"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=55865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}