{"id":887,"date":"2022-02-24T12:58:00","date_gmt":"2022-02-24T11:58:00","guid":{"rendered":"https:\/\/www.beautydecoded.com\/?page_id=887"},"modified":"2026-05-30T19:24:46","modified_gmt":"2026-05-30T17:24:46","slug":"facial-care-30-ans","status":"publish","type":"page","link":"https:\/\/www.beautydecoded.com\/en\/soins-visage-30-ans\/","title":{"rendered":"Facial care 30"},"content":{"rendered":"<div class=\"bd-brand\">\n<style>\n.bd-brand .bd-hub-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:16px;margin-top:8px}\n.bd-brand .bd-hub-card{display:flex;flex-direction:column;gap:8px;padding:24px 26px;background:rgba(255,255,255,0.6);border:1px solid rgba(255,255,255,0.95);border-radius:22px;backdrop-filter:blur(20px);text-decoration:none;transition:transform 0.25s ease,box-shadow 0.25s ease;box-shadow:0 10px 40px rgba(42,36,56,0.04)}\n.bd-brand .bd-hub-card:hover{transform:translateY(-4px);box-shadow:0 22px 55px rgba(42,36,56,0.1)}\n.bd-brand .bd-hub-card-tag{font-family:var(--bd-sans);font-size:11px;font-weight:600;color:var(--bd-accent);letter-spacing:0.06em;text-transform:uppercase}\n.bd-brand .bd-hub-card h3{font-family:var(--bd-serif);font-weight:500;font-size:20px;line-height:1.2;color:var(--bd-ink);letter-spacing:-0.01em;margin:0}\n.bd-brand .bd-hub-card-arrow{font-family:var(--bd-serif);font-style:italic;font-size:14px;color:var(--bd-accent);margin-top:auto;padding-top:4px}\n.bd-brand .bd-video-wrap{position:relative;width:100%;aspect-ratio:16\/9;border-radius:22px;overflow:hidden;box-shadow:0 22px 55px rgba(42,36,56,0.12);margin-top:8px}\n.bd-brand .bd-video-wrap iframe{position:absolute;inset:0;width:100%;height:100%;border:0}\n.bd-brand>p:empty{display:none!important}\n.bd-brand>p{margin:0!important}\nhtml body .bd-brand .bd-section{padding:48px 0 !important}\nhtml body .bd-brand .bd-hero{padding-bottom:8px !important}\nhtml body .bd-brand .bd-hero .bd-hero-meta{margin-bottom:0 !important}\nhtml body .bd-brand .bd-dark{margin-top:24px !important;margin-bottom:24px !important}\nhtml body .bd-brand .bd-final{padding-top:48px !important;padding-bottom:48px !important;margin-top:0 !important}\n@media (max-width:900px){html body .bd-brand .bd-section{padding:36px 0 !important}html body .bd-brand .bd-hero{padding-top:56px !important}html body .bd-brand .bd-eyebrow{margin-top:8px}}\n<\/style>\n<section class=\"bd-hero\" style=\"padding-bottom:8px !important;padding-top:56px !important\">\n<div class=\"bd-wrap\"><span class=\"bd-eyebrow\"><a href=\"https:\/\/www.beautydecoded.com\/en\/facial-care\/\" style=\"color:inherit;text-decoration:none\">Skincare guide - Routine by age<\/a><\/span><\/p>\n<h1>Facial at 30 - <em>the preventive anti-aging routine<\/em> according to a doctor and analyses by BeautyDecoders.<\/h1>\n<p class=\"bd-hero-sub\">At 30, cell renewal slows down, skin tends to dry out and the first fine lines appear. This is the time to enrich your routine: gradually introduce retinol, protect the skin with antioxidants (vitamin C), gently exfoliate with an AHA, boost hydration and never forget daily sun protection. The aim is to move from pure prevention to early anti-ageing action.<\/p>\n<div class=\"bd-hero-meta\">\n<div class=\"bd-hero-meta-item\"><span>Approach<\/span><strong>Independent cosmetic analysis<\/strong><\/div>\n<div class=\"bd-hero-meta-item\"><span>Method<\/span><strong>Verdict Sensitivity - Dr David's rule<\/strong><\/div>\n<div class=\"bd-hero-meta-item\"><span>Selection<\/span><strong>7 treatments rated by BeautyDecoders<\/strong><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\"><span class=\"bd-section-label\">On video<\/span><\/p>\n<h2>Preserving your capital <em>in their thirties<\/em><\/h2>\n<p class=\"bd-lead\">As we approach our thirties, we often wonder what needs to be changed in our routine. At 30, the skin begins to show signs of ageing: cell renewal diminishes, which can lead to a duller complexion due to the accumulation of dead cells. A well-adapted moisturizing, protective and anti-aging routine can help preserve your skin's capital.<\/p>\n<div class=\"bd-video-wrap\"><iframe src=\"https:\/\/www.youtube.com\/embed\/0QXlP-iskuw\" title=\"Facial care at 30 - BeautyDecoded\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/section>\n<p><!-- ===== \u00c9TAPE 1 : AHA ===== --><\/p>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\">\n<div class=\"bd-phase-header\">\n<div class=\"bd-phase-num\">Stage 01<\/div>\n<h3 class=\"bd-phase-title\">Gentle exfoliation <em>with an AHA<\/em><\/h3>\n<\/div>\n<p class=\"bd-phase-sub\">To boost cell renewal, exfoliate once a week. An alpha-hydroxy-acid is interesting at age 30: lactic acid, the most moisturizing, restores radiance without aggressing. Incorporating the right acids for your skin type visibly improves your complexion.<\/p>\n<div class=\"bd-alert bd-alert-info\"><span class=\"bd-alert-icon\">\u26a0<\/span><\/p>\n<div>The ratings and review excerpts come from users of the BeautyDecoded application. These reviews are not verified. The Sensitivity Verdict applies the Dr David Rule: a sensitive skin score below 0 indicates a potential risk of irritation; between -2 and -5, a product not suitable for sensitive skin.<\/div>\n<\/div>\n<div class=\"bd-product\">\n<div class=\"bd-product-top\">\n<div><span class=\"bd-product-cat\">Lactic acid 10% + HA - The Ordinary<\/span><\/p>\n<h3>The Ordinary Lactic Acid 10% + HA<\/h3>\n<div class=\"bd-product-meta\"><span class=\"bd-rating\"><span class=\"bd-stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span class=\"bd-score\">4,60\/5<\/span><span class=\"bd-count\">(5 reviews)<\/span><\/span><\/div>\n<\/div>\n<p><span class=\"bd-product-badge bd-badge-mixed\">AHA moisturizer - start in 5%<\/span><\/div>\n<p>Lactic acid 10 % exfoliant with hyaluronic acid: the most moisturizing AHA, ideal at age 30 to boost radiance without aggression. Anti-aging score <strong>78,2<\/strong>. Sensitive skin score <strong>-3.0 - unsuitable<\/strong> at this concentration, starting every third evening (a 5 % version is available for beginners). Clean, soft skin effect according to feedback, always with SPF.<\/p>\n<div class=\"bd-scores-label\">Scores BeautyDecoded<\/div>\n<div class=\"bd-scores\">\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Dry skin<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Oily skin<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Normal to oily<\/div>\n<div class=\"bd-score-item-value\">91<\/div>\n<\/div>\n<div class=\"bd-score-item bd-low\">\n<div class=\"bd-score-item-label\">Sensitive skin<\/div>\n<div class=\"bd-score-item-value\">-3<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Anti-aging<\/div>\n<div class=\"bd-score-item-value\">78,2<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Stains<\/div>\n<div class=\"bd-score-item-value\">76,5<\/div>\n<\/div>\n<\/div>\n<div class=\"bd-sv bd-sv-poor\"><strong>\u2715 Verdict sensitivity<\/strong> Not suitable for sensitive skin at 10 % (score: -3.0). Start with 5 %, every third evening.<\/div>\n<div class=\"bd-quotes-label\">User feedback (5 reviews)<\/div>\n<div class=\"bd-quotes\">\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abMoisturizer and gentle exfoliator, makes skin very soft, every third night alternating with a retinol.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abGentler than glycolic, results a little slower, very good value for money.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abI start with version 5 %, which my skin tolerates very well, before moving on to 10 %.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abMy combination skin loves this solution more than any acid, healthy glow effect.\u00bb<\/div>\n<\/div>\n<div class=\"bd-verdict\"><strong>Verdict -<\/strong> Moisturizing lactic acid, the AHA of choice at age 30 to boost radiance (anti-aging 78.2). Not suitable for sensitive skin at 10 % (-3.0): start with 5 %, always with SPF. 4.60\/5 out of 5 reviews.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- ===== \u00c9TAPE 2 : antioxydants ===== --><\/p>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\">\n<div class=\"bd-phase-header\">\n<div class=\"bd-phase-num\">Stage 02<\/div>\n<h3 class=\"bd-phase-title\">Protect your skin with <em>antioxidants<\/em><\/h3>\n<\/div>\n<p class=\"bd-phase-sub\">Antioxidants protect the skin from external aggressors (pollution, UV rays), without replacing sunscreen. Vitamin C is the best-known: a powerful antioxidant, it limits sun damage and brightens the complexion. It's a product you shouldn't hesitate to invest in, as stable, effective formulas are rare.<\/p>\n<div class=\"bd-product\">\n<div class=\"bd-product-top\">\n<div><span class=\"bd-product-cat\">Vitamin C 15% - Geek &amp; Gorgeous<\/span><\/p>\n<h3>Geek &amp; Gorgeous C Glow Vitamin C 15%<\/h3>\n<div class=\"bd-product-meta\"><span class=\"bd-rating\"><span class=\"bd-stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span class=\"bd-score\">4,76\/5<\/span><span class=\"bd-count\">(47 reviews - solid base)<\/span><\/span><\/div>\n<\/div>\n<p><span class=\"bd-product-badge bd-badge-mixed\">Accessible antioxidant - in the morning before SPF<\/span><\/div>\n<p>Serum with vitamin C 15 % (L-ascorbic acid), an antioxidant that protects against UV rays and pollution and brightens the complexion, among the least expensive on the market. Anti-aging and blemish scores <strong>90,1<\/strong>. Sensitive skin score <strong>-3.0 - unsuitable<\/strong>, To be introduced in the morning before SPF. Light, non-greasy texture acclaimed by many loyal customers.<\/p>\n<div class=\"bd-scores-label\">Scores BeautyDecoded<\/div>\n<div class=\"bd-scores\">\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Dry skin<\/div>\n<div class=\"bd-score-item-value\">77<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Oily skin<\/div>\n<div class=\"bd-score-item-value\">77<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Normal to oily<\/div>\n<div class=\"bd-score-item-value\">77<\/div>\n<\/div>\n<div class=\"bd-score-item bd-low\">\n<div class=\"bd-score-item-label\">Sensitive skin<\/div>\n<div class=\"bd-score-item-value\">-3<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Anti-aging<\/div>\n<div class=\"bd-score-item-value\">90,1<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Stains<\/div>\n<div class=\"bd-score-item-value\">90,1<\/div>\n<\/div>\n<\/div>\n<div class=\"bd-sv bd-sv-poor\"><strong>\u2715 Verdict sensitivity<\/strong> Not suitable for sensitive skin (score: -3.0). In the morning before SPF.<\/div>\n<div class=\"bd-quotes-label\">User feedback (47 opinions - representative extracts)<\/div>\n<div class=\"bd-quotes\">\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abMy twentieth bottle, you don't change a winning team, and nonfat.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abInexpensive and really effective vitamin C serum, light and pleasant texture.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abAffordable price and good texture, I use it in the morning under my sun protection.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abAfter two weeks, my skin is more supple and luminous.\u00bb<\/div>\n<\/div>\n<div class=\"bd-verdict\"><strong>Verdict -<\/strong> Affordable antioxidant vitamin C 15 % (anti-aging and blemishes 90.1), protects against UV rays and illuminates. Not suitable for sensitive skin (-3.0): use in the morning before SPF. 4.76\/5 out of 47 reviews.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- ===== \u00c9TAPE 3 : r\u00e9tinol ===== --><\/p>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\">\n<div class=\"bd-phase-header\">\n<div class=\"bd-phase-num\">Stage 03<\/div>\n<h3 class=\"bd-phase-title\">Insert the <em>retinol<\/em><\/h3>\n<\/div>\n<p class=\"bd-phase-sub\">In the thirties, a slight loss of volume in facial fat appears, which can lead to sagging. This is the time to introduce retinol, or increase its frequency: it boosts collagen production, improves firmness and diminishes the first fine lines. The secret is gradual application: every third night, then every second night, then every night, in low concentration. SPF essential in the morning.<\/p>\n<div class=\"bd-product\">\n<div class=\"bd-product-top\">\n<div><span class=\"bd-product-cat\">Retinal 0,05% - Geek &amp; Gorgeous<\/span><\/p>\n<h3>Geek &amp; Gorgeous A-Game 5 (Retinal 0.05%)<\/h3>\n<div class=\"bd-product-meta\"><span class=\"bd-rating\"><span class=\"bd-stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span class=\"bd-score\">4,93\/5<\/span><span class=\"bd-count\">(21 reviews - solid base)<\/span><\/span><\/div>\n<\/div>\n<p><span class=\"bd-product-badge bd-badge-top\">First step vitamin A - gentle concentration<\/span><\/div>\n<p>Serum with retinal 0.05 %, a faster-acting form of vitamin A than retinol, in a mild concentration ideal for starting anti-aging at age 30. Anti-aging score <strong>86,7<\/strong>. Sensitive skin score <strong>-1.45 - slight caution<\/strong>, to be introduced two evenings a week. Concentration well-tolerated according to numerous feedbacks, it is often the first step before stronger retinoids; SPF essential.<\/p>\n<div class=\"bd-scores-label\">Scores BeautyDecoded<\/div>\n<div class=\"bd-scores\">\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Dry skin<\/div>\n<div class=\"bd-score-item-value\">68,6<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Oily skin<\/div>\n<div class=\"bd-score-item-value\">67,2<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Normal to oily<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Sensitive skin<\/div>\n<div class=\"bd-score-item-value\">-1,45<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Anti-aging<\/div>\n<div class=\"bd-score-item-value\">86,7<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Stains<\/div>\n<div class=\"bd-score-item-value\">81,6<\/div>\n<\/div>\n<\/div>\n<div class=\"bd-sv bd-sv-caution\"><strong>\u26a0 Sensitivity verdict<\/strong> Slight caution (score: -1.45). Introduce 2 evenings\/week, SPF essential.<\/div>\n<div class=\"bd-quotes-label\">User feedback (21 reviews - representative extracts)<\/div>\n<div class=\"bd-quotes\">\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abRetinal concentration not too strong, started two nights a week, love it.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abRetinal very well tolerated for my sensitive skin, I recommend.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abGood serum, inexpensive and effective, perfect for starting vitamin A.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605<\/span>\u00abMy skin reacted badly (pimples, redness), introduce very gradually.\u00bb<\/div>\n<\/div>\n<div class=\"bd-verdict\"><strong>Verdict -<\/strong> Retinal 0.05 % with gentle concentration, ideal for starting anti-aging at age 30 (anti-aging 86.7). Slight caution (-1.45): gradual build-up and SPF. 4.93\/5 out of 21 reviews.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- ===== \u00c9TAPE 4 : nettoyer ===== --><\/p>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\">\n<div class=\"bd-phase-header\">\n<div class=\"bd-phase-num\">Stage 04<\/div>\n<h3 class=\"bd-phase-title\">Clean <em>without aggression<\/em><\/h3>\n<\/div>\n<p class=\"bd-phase-sub\">A thorough cleansing removes the day's impurities and prevents pimples and blackheads. But to combat dehydration, we abandon overly-strong cleansers in favor of gentle formulas. In the evening, double cleansing is ideal: first a cleansing oil, then a gentle cleanser. If the skin feels tight afterwards, it's too aggressive.<\/p>\n<div class=\"bd-product\">\n<div class=\"bd-product-top\">\n<div><span class=\"bd-product-cat\">Foaming cleansing oil - CeraVe<\/span><\/p>\n<h3>CeraVe Hydrating Foaming Oil Cleanser<\/h3>\n<div class=\"bd-product-meta\"><span class=\"bd-rating\"><span class=\"bd-stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span class=\"bd-score\">4,86\/5<\/span><span class=\"bd-count\">(14 reviews)<\/span><\/span><\/div>\n<\/div>\n<p><span class=\"bd-product-badge bd-badge-top\">Double gentle cleansing - atopic skin<\/span><\/div>\n<p>Gentle foaming cleansing oil with ceramides, perfect as the first step in double evening cleansing, cleanses without damaging the barrier. Sensitive skin score <strong>+0.3 - adapted<\/strong>, even for atopic skin. Leaves skin soft and moisturized according to feedback, good value for money; to be complemented on waterproof make-up by a more targeted make-up remover.<\/p>\n<div class=\"bd-scores-label\">Scores BeautyDecoded<\/div>\n<div class=\"bd-scores\">\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Dry skin<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-low\">\n<div class=\"bd-score-item-label\">Oily skin<\/div>\n<div class=\"bd-score-item-value\">49<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Normal to dry<\/div>\n<div class=\"bd-score-item-value\">91<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Sensitive skin<\/div>\n<div class=\"bd-score-item-value\">0,3<\/div>\n<\/div>\n<\/div>\n<div class=\"bd-sv bd-sv-ok\"><strong>\u2713 Verdict sensitivity<\/strong> Suitable for sensitive skin (score: +0.3).<\/div>\n<div class=\"bd-quotes-label\">User feedback (14 reviews - representative extracts)<\/div>\n<div class=\"bd-quotes\">\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abEffective, inexpensive and easy to find, does not irritate the skin and cleans well.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abGentle and moisturizing, I repurchase it every time I finish a bottle.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abConvenient pump bottle, leaves skin soft, no allergic reactions for me.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abSuitable for my atopic skin, gentle and non-irritating.\u00bb<\/div>\n<\/div>\n<div class=\"bd-verdict\"><strong>Verdict -<\/strong> Gentle foaming cleansing oil with ceramides (well tolerated +0.3, even for atopic skin), 1st step in double cleansing. Good value for money; targeted make-up remover in addition if waterproof. 4.86\/5 out of 14 reviews.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- ===== \u00c9TAPE 5 : hydrater ===== --><\/p>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\">\n<div class=\"bd-phase-header\">\n<div class=\"bd-phase-num\">Stage 05<\/div>\n<h3 class=\"bd-phase-title\">Moisturize <em>more than at 20<\/em><\/h3>\n<\/div>\n<p class=\"bd-phase-sub\">In your twenties, oily skin may not have needed a rich cream. At 30, skin dries out, produces less hyaluronic acid, and collagen diminishes by around 1 % per year. Moisturizing becomes a priority. You can add a moisturizing essence or serum (niacinamide, hyaluronic acid) under your cream, massaging to promote penetration.<\/p>\n<div class=\"bd-product\">\n<div class=\"bd-product-top\">\n<div><span class=\"bd-product-cat\">Niacinamide 5% + HA - Laboratoire SVR<\/span><\/p>\n<h3>SVR Ampoule Hydra Vitamin B3 (Niacinamide 5%)<\/h3>\n<div class=\"bd-product-meta\"><span class=\"bd-rating\"><span class=\"bd-stars\">\u2605\u2605\u2605\u2605\u00bd<\/span><span class=\"bd-score\">4,44\/5<\/span><span class=\"bd-count\">(54 reviews - very solid base)<\/span><\/span><\/div>\n<\/div>\n<p><span class=\"bd-product-badge bd-badge-top\">Plumping &amp; moisturizing - evening base<\/span><\/div>\n<p>Moisturizing serum with niacinamide 5 % and triple hyaluronic acid, ideal at age 30 when skin begins to lack water. Sensitive skin score <strong>-0.5 - slight caution<\/strong>, but very well tolerated. The most commented of the selection (54 reviews). Plumping and protective effect on blemishes according to feedback; texture considered a little sticky by some, perfect as a base before cream and retinol in the evening.<\/p>\n<div class=\"bd-scores-label\">Scores BeautyDecoded<\/div>\n<div class=\"bd-scores\">\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Dry skin<\/div>\n<div class=\"bd-score-item-value\">77<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Oily skin<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Normal to oily<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Sensitive skin<\/div>\n<div class=\"bd-score-item-value\">-0,5<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Anti-aging<\/div>\n<div class=\"bd-score-item-value\">66,3<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Stains<\/div>\n<div class=\"bd-score-item-value\">66,3<\/div>\n<\/div>\n<\/div>\n<div class=\"bd-sv bd-sv-caution\"><strong>\u26a0 Sensitivity verdict<\/strong> Slight caution (score: -0.5). Very well tolerated in practice.<\/div>\n<div class=\"bd-quotes-label\">User feedback (54 reviews - representative extracts)<\/div>\n<div class=\"bd-quotes\">\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abGreat serum that moisturizes, negative point it's a little sticky.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abPerfect in the evening before the nourishing cream and retinol.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abPlumping effect, protects against pigmentation spots, I like it on my combination skin.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abMy skin feels less tight after a few days, pleasant and effective.\u00bb<\/div>\n<\/div>\n<div class=\"bd-verdict\"><strong>Verdict -<\/strong> Niacinamide 5 % + triple HA plumping and moisturizing, the most commented of the selection (54 reviews). Slight caution (-0.5) but very well tolerated, ideal evening base. 4.44\/5.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- ===== \u00c9TAPE 6 : SPF ===== --><\/p>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\">\n<div class=\"bd-phase-header\">\n<div class=\"bd-phase-num\">Stage 06<\/div>\n<h3 class=\"bd-phase-title\">Protect from the sun, <em>every day<\/em><\/h3>\n<\/div>\n<p class=\"bd-phase-sub\">Sun protection remains the most effective anti-aging measure. Apply SPF 50 every day, not just when exposed to the sun, to prevent hyperpigmentation, deep wrinkles and sagging. This is all the more important with retinol, which sensitizes the skin to the sun.<\/p>\n<div class=\"bd-product\">\n<div class=\"bd-product-top\">\n<div><span class=\"bd-product-cat\">SPF50+ rice &amp; probiotics - Beauty of Joseon<\/span><\/p>\n<h3>Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ - The best of both worlds<\/h3>\n<div class=\"bd-product-meta\"><span class=\"bd-rating\"><span class=\"bd-stars\">\u2605\u2605\u2605\u2605\u00bd<\/span><span class=\"bd-score\">4,47\/5<\/span><span class=\"bd-count\">(72 reviews - very solid base)<\/span><\/span><\/div>\n<\/div>\n<p><span class=\"bd-product-badge bd-badge-top\">Daily SPF - the best anti-aging gesture<\/span><\/div>\n<p>A fluid, moisturizing SPF50+ sunscreen with no greasy finish or white streaks, ideal for daily use and under make-up. Sensitive skin score <strong>+0.5 - adapted<\/strong>. Lightweight and fast-penetrating, according to numerous feedbacks, we use it without hesitation every morning, making it the best anti-ageing step in our routine.<\/p>\n<div class=\"bd-scores-label\">Scores BeautyDecoded<\/div>\n<div class=\"bd-scores\">\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Dry skin<\/div>\n<div class=\"bd-score-item-value\">64,4<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Oily skin<\/div>\n<div class=\"bd-score-item-value\">91<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Normal to oily<\/div>\n<div class=\"bd-score-item-value\">91<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Sensitive skin<\/div>\n<div class=\"bd-score-item-value\">0,5<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Anti-aging<\/div>\n<div class=\"bd-score-item-value\">49,3<\/div>\n<\/div>\n<\/div>\n<div class=\"bd-sv bd-sv-ok\"><strong>\u2713 Verdict sensitivity<\/strong> Suitable for sensitive skin (score: +0.5).<\/div>\n<div class=\"bd-quotes-label\">User feedback (72 opinions - representative extracts)<\/div>\n<div class=\"bd-quotes\">\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abFinally a light but effective sun cream, you don't need much, quick penetration without a greasy film.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abFluid, does not sting the eyes, no white marks, good make-up base.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abLightweight perfect in summer, easy to apply and good protection.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abGood sun cream but it mattifies a little less than a mattifying version.\u00bb<\/div>\n<\/div>\n<div class=\"bd-verdict\"><strong>Verdict -<\/strong> Fluid, well-tolerated SPF50+ screen (+0.5), no white streaks, good make-up base. The most cost-effective daily routine, especially with retinol. 4.47\/5 out of 72 reviews.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- ===== \u00c9TAPE 7 : contour yeux ===== --><\/p>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\">\n<div class=\"bd-phase-header\">\n<div class=\"bd-phase-num\">Step 07<\/div>\n<h3 class=\"bd-phase-title\">Think about <em>eye contour<\/em><\/h3>\n<\/div>\n<p class=\"bd-phase-sub\">The eye area is the quickest to mark: very thin skin, few sebaceous glands, no subcutaneous fat and a very busy orbicularis muscle. You can apply vitamin C or facial retinol. If the area is lightly marked, a simple moisturizing serum will suffice. To find out more, see our guide <a href=\"https:\/\/www.beautydecoded.com\/en\/facial-care\/eye-contour-care\/\">eye contour care<\/a>.<\/p>\n<div class=\"bd-product\">\n<div class=\"bd-product-top\">\n<div><span class=\"bd-product-cat\">Snail eye contour + peptides - Cosrx<\/span><\/p>\n<h3>Cosrx Advanced Snail Peptide Eye Cream<\/h3>\n<div class=\"bd-product-meta\"><span class=\"bd-rating\"><span class=\"bd-stars\">\u2605\u2605\u2605\u2605\u00bd<\/span><span class=\"bd-score\">4,42\/5<\/span><span class=\"bd-count\">(12 reviews)<\/span><\/span><\/div>\n<\/div>\n<p><span class=\"bd-product-badge bd-badge-top\">Moisturizing &amp; gentle - the area that marks itself first<\/span><\/div>\n<p>Eye contour cream with snail slime and peptides, moisturizing and gentle, for the area that marks itself first from the age of 30. Anti-aging score <strong>78,2<\/strong>. Sensitive skin score <strong>+0.75 - adapted<\/strong>. Moisturizes well and smoothes the area according to feedback, pleasant fluid texture; moisturizing rather than anti-puffiness effect, to be combined with retinol or vitamin C for anti-aging action.<\/p>\n<div class=\"bd-scores-label\">Scores BeautyDecoded<\/div>\n<div class=\"bd-scores\">\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Dry skin<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Oily skin<\/div>\n<div class=\"bd-score-item-value\">84<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Normal to oily<\/div>\n<div class=\"bd-score-item-value\">91<\/div>\n<\/div>\n<div class=\"bd-score-item bd-mid\">\n<div class=\"bd-score-item-label\">Sensitive skin<\/div>\n<div class=\"bd-score-item-value\">0,75<\/div>\n<\/div>\n<div class=\"bd-score-item bd-high\">\n<div class=\"bd-score-item-label\">Anti-aging<\/div>\n<div class=\"bd-score-item-value\">78,2<\/div>\n<\/div>\n<\/div>\n<div class=\"bd-sv bd-sv-ok\"><strong>\u2713 Verdict sensitivity<\/strong> Suitable for sensitive skin (score: +0.75).<\/div>\n<div class=\"bd-quotes-label\">User feedback (12 reviews - representative extracts)<\/div>\n<div class=\"bd-quotes\">\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abI love this eye contour, it moisturizes really well.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605\u2605<\/span>\u00abFluid texture that allows for smooth application, I love it.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abGood capacity for the price, visible results after a few weeks.\u00bb<\/div>\n<div class=\"bd-quote\"><span class=\"bd-quote-rating\">\u2605\u2605\u2605\u2605<\/span>\u00abMoisturizing and pleasant, but no real decongestant effect.\u00bb<\/div>\n<\/div>\n<div class=\"bd-verdict\"><strong>Verdict -<\/strong> Snail eye contour + gentle, moisturizing peptides (anti-aging 78.2, adapted +0.75), for the area that marks itself first. More moisturizing than anti-puffiness: pair with anti-aging actives. 4.42\/5 out of 12 reviews.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"bd-dark\">\n<div class=\"bd-wrap\"><span class=\"bd-section-label\">Beyond care<\/span><\/p>\n<h2>Healthy living: taking action <em>from the inside<\/em><\/h2>\n<p>In our thirties, the body is less able to eliminate toxins and fight free radicals. Diet, sleep, stress management and smoking cessation play a key role. On the plate, beware of sugar (insulin spikes and protein glycation) and industrial fats; opt for foods rich in vitamins A, C and E, lycopene and omega 3 and 6. Regular check-ups with your dermatologist will enable you to monitor your skin's progress.<\/p>\n<\/div>\n<\/section>\n<p><!-- ===== CTA APP (bd-final standard) ===== --><\/p>\n<section class=\"bd-final\" style=\"padding-top:48px !important;margin-top:0 !important\">\n<div class=\"bd-wrap\">\n<div class=\"bd-final-inner\">\n<div class=\"bd-section-label\">Further information<\/div>\n<h2>Build your 30-year routine on <em>your skin profile<\/em>.<\/h2>\n<p>The BeautyDecoded application lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis.<\/p>\n<div class=\"bd-cta-wrap\" style=\"justify-content: center;\"><a href=\"https:\/\/beautydecoded.go.link\/88eZ2\" class=\"bd-cta\" target=\"_blank\" rel=\"noopener\">Discover BeautyDecoded<\/a><\/div>\n<div class=\"bd-cta-meta\" style=\"margin-top: 16px;\">Application available on iOS and Android<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\"><span class=\"bd-section-label\">Frequently asked questions<\/span><\/p>\n<h2>Your questions about <em>routine at 30<\/em><\/h2>\n<div class=\"bd-faq-list\">\n<details class=\"bd-faq-item\">\n<summary>When should I start taking retinol?<\/summary>\n<div class=\"bd-faq-answer\">Your thirties are a good time to introduce it, when the first fine lines appear and firmness begins to fade. Start with a low concentration, every third evening, then gradually increase the frequency. Daily sun protection is essential.<\/div>\n<\/details>\n<details class=\"bd-faq-item\">\n<summary>What anti-ageing routine for 30-year-olds?<\/summary>\n<div class=\"bd-faq-answer\">Gentle cleansing, antioxidant vitamin C in the morning, retinol in the evening (gradually), good moisturizing and daily sun protection. Add a moisturizing AHA once a week and an eye contour cream. The aim is prevention rather than correction.<\/div>\n<\/details>\n<details class=\"bd-faq-item\">\n<summary>Do I need an anti-wrinkle cream from the age of 30?<\/summary>\n<div class=\"bd-faq-answer\">More than a marketing \u00abanti-wrinkle\u00bb cream, it's the proven active ingredients that count: retinol, vitamin C, and above all sustained hydration and daily SPF. Collagen diminishes by around 1 % per year, so it's best to act early and regularly.<\/div>\n<\/details>\n<details class=\"bd-faq-item\">\n<summary>Can retinol and vitamin C be used on the same day?<\/summary>\n<div class=\"bd-faq-answer\">Yes, by separating them: vitamin C in the morning (antioxidant protection before SPF), retinol in the evening (regeneration). Applying them together increases the risk of irritation, especially when starting to use retinol.<\/div>\n<\/details>\n<details class=\"bd-faq-item\">\n<summary>Does skin really change at 30?<\/summary>\n<div class=\"bd-faq-answer\">Yes: cell renewal slows down, hyaluronic acid and collagen production declines, and previously oily skin can become drier. That's why it's so important to readjust your routine towards greater hydration and gentle anti-aging active ingredients.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"bd-section\">\n<div class=\"bd-wrap\"><span class=\"bd-section-label\">Age-dependent skincare routine<\/span><\/p>\n<h2>Your routine <em>every decade<\/em><\/h2>\n<div class=\"bd-hub-grid\"><a class=\"bd-hub-card\" href=\"https:\/\/www.beautydecoded.com\/en\/face-care-20-ans\/\"><span class=\"bd-hub-card-tag\">Routine<\/span><\/p>\n<h3>Facial care 20 years<\/h3>\n<p><span class=\"bd-hub-card-arrow\">Read the guide \u2192<\/span><\/a><a class=\"bd-hub-card\" href=\"https:\/\/www.beautydecoded.com\/en\/face-care-40-ans\/\"><span class=\"bd-hub-card-tag\">Routine<\/span><\/p>\n<h3>Facial care for 40-year-olds<\/h3>\n<p><span class=\"bd-hub-card-arrow\">Read the guide \u2192<\/span><\/a><a class=\"bd-hub-card\" href=\"https:\/\/www.beautydecoded.com\/en\/face-care-50\/\"><span class=\"bd-hub-card-tag\">Routine<\/span><\/p>\n<h3>Facial care 50<\/h3>\n<p><span class=\"bd-hub-card-arrow\">Read the guide \u2192<\/span><\/a><a class=\"bd-hub-card\" href=\"https:\/\/www.beautydecoded.com\/en\/face-care-60-ans\/\"><span class=\"bd-hub-card-tag\">Routine<\/span><\/p>\n<h3>Facial care 60<\/h3>\n<p><span class=\"bd-hub-card-arrow\">Read the guide \u2192<\/span><\/a><a class=\"bd-hub-card\" href=\"https:\/\/www.beautydecoded.com\/en\/facial-care\/eye-contour-care\/\"><span class=\"bd-hub-card-tag\">Guide<\/span><\/p>\n<h3>Eye contour care<\/h3>\n<p><span class=\"bd-hub-card-arrow\">Read the guide \u2192<\/span><\/a><\/div>\n<\/div>\n<\/section>\n<div class=\"bd-sig\"><strong>Dr Sylvain David<\/strong><span>Plastic and aesthetic surgeon - Founder of BeautyDecoded<\/span><\/div>\n<div class=\"bd-disclaimer\">\n<p>Information for educational purposes only. It does not replace a medical consultation and must be adapted to each individual. The compatibility scores generated by the application do not prejudge the individual tolerance of each skin type. Retinol, vitamin C and AHAs are gradually introduced and require daily sun protection. In the event of pregnancy, breast-feeding, skin pathology or doubt, dermatological advice is recommended. A tolerance test should be carried out before using the product for the first time.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Skincare Guide \u00b7 Routine by Age: Skincare in Your 30s \u2014 A Preventive Anti-Aging Routine According to a Doctor and Analysis by BeautyDecodeurs. By age 30, cell turnover slows down, the skin tends to become drier, and the first fine lines begin to appear. This is the time to enhance your routine: gradually introduce retinol,\u2026<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"enable","_kad_post_title":"hide","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-887","page","type-page","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Beautydecoded","author_link":"https:\/\/www.beautydecoded.com\/en\/author\/sylvaindavid\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/pages\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":18,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/pages\/887\/revisions"}],"predecessor-version":[{"id":74540,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/pages\/887\/revisions\/74540"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}