{"id":23407,"date":"2024-12-24T15:57:35","date_gmt":"2024-12-24T14:57:35","guid":{"rendered":"https:\/\/www.beautydecoded.com\/?p=23407"},"modified":"2024-12-24T15:57:37","modified_gmt":"2024-12-24T14:57:37","slug":"loreal-acquires-a-k-beauty-brand-at-a-premium-price-discover-why-everyone-is-talking-about-it","status":"publish","type":"post","link":"https:\/\/www.beautydecoded.com\/en\/loreal-rachete-une-marque-k-beauty-a-prix-dor-decouvrez-pourquoi-tout-le-monde-en-parle\/","title":{"rendered":"L'Or\u00e9al buys K-Beauty brand at a premium price: find out why everyone is talking about it"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--1024x683.jpg\" alt=\"Close-up portrait of young Asian beautiful woman with K-beauty make up style.\" class=\"wp-image-23408\"\/><figcaption class=\"wp-element-caption\">Credit Envato<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette acquisition, L&rsquo;Or\u00e9al renforce sa pr\u00e9sence en Asie et capitalise sur la popularit\u00e9 mondiale de la K-Beauty, connue pour ses formulations innovantes et ses rituels de soin sophistiqu\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contexte de l&rsquo;acquisition :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dr.G devient la deuxi\u00e8me marque cor\u00e9enne int\u00e9gr\u00e9e au portefeuille de L&rsquo;Or\u00e9al, apr\u00e8s 3CE.<\/li>\n\n\n\n<li>Cette op\u00e9ration vise \u00e0 r\u00e9pondre \u00e0 une demande mondiale croissante pour des soins de la peau issus de la cosm\u00e9tique cor\u00e9enne.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L&rsquo;essor mondial de la K-Beauty et l&rsquo;enjeu pour L&rsquo;Or\u00e9al<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s de la cosm\u00e9tique cor\u00e9enne s&rsquo;explique par des produits hautement performants, soutenus par une recherche scientifique avanc\u00e9e. En rachetant Dr.G, L&rsquo;Or\u00e9al investit dans un secteur en plein essor, port\u00e9 par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une demande accrue pour des soins cibl\u00e9s et efficaces.<\/li>\n\n\n\n<li>Une fascination mondiale pour les rituels de soins cor\u00e9ens.<\/li>\n\n\n\n<li>Une volont\u00e9 de diversifier son portefeuille de marques dans le segment dermo-cosm\u00e9tique.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dr.G : Une marque cor\u00e9enne<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En Cor\u00e9e, la marque Dr.G est r\u00e9put\u00e9e pour ses produits dermo-cosm\u00e9tiques sp\u00e9cialement con\u00e7us pour les peaux sensibles ou fragilis\u00e9es. On les retrouve notamment chez Olive Young, l&rsquo;enseigne incontournable de cosm\u00e9tique pour les Cor\u00e9ens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le slogan de la marque, \u00ab\u00a0Healthy skin, happy skin\u00a0\u00bb (\u00ab\u00a0Une peau saine, une peau heureuse\u00a0\u00bb), refl\u00e8te son objectif principal : soigner et apaiser les peaux sensibles ou \u00e0 probl\u00e8mes. Contrairement \u00e0 d&rsquo;autres marques qui suivent les tendances cosm\u00e9tiques, Dr.G adopte une approche plus s\u00e9rieuse et pharmaceutique, comparable \u00e0 celle des marques de parapharmacie fran\u00e7aises, sans rien leur envier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mon avis sur la  R.E.D. Blemish Clear Soothing Cream<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"713\" height=\"539\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g.webp\" alt=\"\" class=\"wp-image-23410\" style=\"width:415px;height:auto\" srcset=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g.webp 713w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g-300x227.webp 300w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g-16x12.webp 16w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g-600x454.webp 600w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L\u2019efficacit\u00e9 de cette cr\u00e8me repose sur une synergie d\u2019actifs soigneusement s\u00e9lectionn\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ingr\u00e9dients phares :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10-CICA Complex<\/strong> : Une combinaison d&rsquo;extraits de centella asiatica, dont le madecassoside et l\u2019asiaticoside, reconnus pour leurs propri\u00e9t\u00e9s anti-inflammatoires et cicatrisantes. Ces actifs renforcent la barri\u00e8re cutan\u00e9e et r\u00e9duisent les irritations.<\/li>\n\n\n\n<li><strong>Niacinamide<\/strong> : Vitamine B3 multifonction, elle aide \u00e0 uniformiser le teint, r\u00e9duire les <a href=\"https:\/\/www.beautydecoded.com\/bye-bye-taches-pigmentaires-lalpha-arbutine-a-la-rescousse\/\"  data-wpil-monitor-id=\"23\">taches pigmentaires<\/a>, et renforcer la barri\u00e8re cutan\u00e9e.<\/li>\n\n\n\n<li><strong>Lactobacillus Ferment<\/strong> : Un probiotique apaisant qui favorise l\u2019\u00e9quilibre du microbiome cutan\u00e9 et r\u00e9duit l\u2019inflammation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une cr\u00e8me efficace mais pas miraculeuse<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette cr\u00e8me cor\u00e9enne r\u00e9pond aux attentes des <a href=\"https:\/\/www.beautydecoded.com\/peau-sensible-centella-asiatica\/\"  data-wpil-monitor-id=\"24\">peaux sensibles<\/a> en qu\u00eate d\u2019apaisement et d\u2019hydratation l\u00e9g\u00e8re. Bien qu\u2019elle ne fasse pas dispara\u00eetre compl\u00e8tement les rougeurs, elle les att\u00e9nue visiblement tout en am\u00e9liorant la texture g\u00e9n\u00e9rale de la peau. Une excellente option pour celles et ceux qui recherchent un soin hydratant et apaisant, avec une texture agr\u00e9able \u00e0 utiliser au quotidien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Verdict :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type de peau recommand\u00e9 :<\/strong> Peaux sensibles, mixtes, ou sujettes aux rougeurs mod\u00e9r\u00e9es.<\/li>\n\n\n\n<li><strong>Note globale :<\/strong> 8\/10 pour son efficacit\u00e9 apaisante et sa texture sensorielle.<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1290px 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wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-crvli\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0c0,0 -420.987,98 -650,98c-229.013,0 -350,-98 -350,-98l0,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col,.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23407_cd29a1-b9{position:relative;}@media all and (max-width: 1024px){.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23407_cd29a1-b9 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"]{margin-top:-20px;margin-bottom:43px;font-size:4em;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"]{font-size:3.2em;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"]{font-size:2.2em;}}<\/style>\n<h1 class=\"kt-adv-heading23407_f0bd0d-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading23407_f0bd0d-25\">Faites les bons choix pour votre peau<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"]{margin-bottom:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading23407_66259f-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading23407_66259f-d6\">Dites adieu aux d\u00e9penses inutiles et <strong>obtenez des r\u00e9sultats visibles!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre <strong>intelligence artificielle<\/strong> vous recommande des cosm\u00e9tiques personnalis\u00e9s.<\/p>\n\n\n<style>.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id23407_441815-ef > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23407_441815-ef aligncenter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column23407_08b1b6-4e > .kt-inside-inner-col,.kadence-column23407_08b1b6-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-right-radius:0px;border-bottom-left-radius:20px;}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23407_08b1b6-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23407_08b1b6-4e\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/apps.apple.com\/fr\/app\/beauty-decoded-scan-produits\/id6448793828\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"210\" height=\"65\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-apple-store.webp\" alt=\"\" class=\"wp-image-22337\" srcset=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-apple-store.webp 210w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-apple-store-18x6.webp 18w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col,.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-right-radius:0px;border-bottom-left-radius:20px;}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23407_5a8ce7-51{position:relative;}@media all and (max-width: 1024px){.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23407_5a8ce7-51\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.app.beautydecoded\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"208\" height=\"60\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-google-store.webp\" alt=\"\" class=\"wp-image-22338\" srcset=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-google-store.webp 208w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-google-store-18x5.webp 18w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col,.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_2ca5fb-30 > 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