{"id":23407,"date":"2024-12-24T15:57:35","date_gmt":"2024-12-24T14:57:35","guid":{"rendered":"https:\/\/www.beautydecoded.com\/?p=23407"},"modified":"2024-12-24T15:57:37","modified_gmt":"2024-12-24T14:57:37","slug":"loreal-acquires-a-k-beauty-brand-at-a-premium-price-discover-why-everyone-is-talking-about-it","status":"publish","type":"post","link":"https:\/\/www.beautydecoded.com\/en\/loreal-acquires-a-k-beauty-brand-at-a-premium-price-discover-why-everyone-is-talking-about-it\/","title":{"rendered":"L'Or\u00e9al buys K-Beauty brand at a premium price: find out why everyone is talking about it"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--1024x683.jpg\" alt=\"Close-up portrait of a young, beautiful Asian woman with K-beauty makeup style.\" class=\"wp-image-23408\" srcset=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--1024x683.jpg 1024w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--300x200.jpg 300w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--768x512.jpg 768w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--1536x1025.jpg 1536w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--18x12.jpg 18w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style--600x400.jpg 600w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/close-up-portrait-of-young-asian-beautiful-woman-with-k-beauty-make-up-style-.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Credit Envato<\/figcaption><\/figure>\n\n\n\n<p>With this acquisition, L'Or\u00e9al is strengthening its presence in Asia and capitalizing on the global popularity of K-Beauty, known for its innovative formulations and sophisticated skincare rituals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Background to the acquisition:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dr.G becomes the second Korean brand to be added to L'Or\u00e9al's portfolio, after 3CE.<\/li>\n\n\n\n<li>This operation aims to meet growing global demand for Korean cosmetic skin care products.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The global rise of K-Beauty and the challenge for L'Or\u00e9al<\/strong><\/h3>\n\n\n\n<p>The success of Korean cosmetics can be explained by high-performance products backed by advanced scientific research. By acquiring Dr.G, L'Or\u00e9al is investing in a booming sector driven by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased demand for targeted and effective care.<\/li>\n\n\n\n<li>A global fascination with Korean skincare rituals.<\/li>\n\n\n\n<li>A desire to diversify its portfolio of marques in the dermo-cosmetics segment.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dr.G: A Korean brand<\/h3>\n\n\n\n<p>In Korea, the Dr.G brand is renowned for its dermo-cosmetic products specially designed for sensitive or fragile skin. They can be found at Olive Young, the leading cosmetics retailer for Koreans.<\/p>\n\n\n\n<p>The brand's slogan, \u00abHealthy skin, happy skin,\u00bb reflects its main objective: to care for and soothe sensitive or problem skin. Unlike other brands that follow cosmetic trends, Dr.G takes a more serious, pharmaceutical approach, comparable to that of French drugstore brands, without compromising on quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My opinion on R.E.D. Blemish Clear Soothing Cream<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"713\" height=\"539\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g.webp\" alt=\"\" class=\"wp-image-23410\" style=\"width:415px;height:auto\" srcset=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g.webp 713w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g-300x227.webp 300w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g-16x12.webp 16w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/dr.g-600x454.webp 600w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n<\/div>\n\n\n<p>The effectiveness of this cream is based on a synergy of carefully selected active ingredients.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key ingredients :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10-CICA Complex<\/strong> : A combination of centella asiatica extracts, including madecassoside and asiaticoside, known for their anti-inflammatory and healing properties. These active ingredients strengthen the skin barrier and reduce irritation.<\/li>\n\n\n\n<li><strong>Niacinamide<\/strong> : Multifunctional vitamin B3 helps even out skin tone and reduce <a href=\"https:\/\/www.beautydecoded.com\/en\/bye-bye-pigmentation-spots-lalpha-arbutin-to-the-rescue\/\"  data-wpil-monitor-id=\"23\">pigment spots<\/a>, and strengthen the skin barrier.<\/li>\n\n\n\n<li><strong>Lactobacillus Ferment<\/strong> A soothing probiotic that promotes skin microbiome balance and reduces inflammation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An effective cream, but not a miracle cure<\/strong><\/h3>\n\n\n\n<p>This Korean cream meets the expectations of <a href=\"https:\/\/www.beautydecoded.com\/en\/sensitive-skin-centella-asiatica\/\"  data-wpil-monitor-id=\"24\">sensitive skins<\/a> seeking soothing and light hydration. Although it does not completely eliminate redness, it visibly reduces it while improving the overall texture of the skin. An excellent option for those looking for a moisturizing and soothing treatment with a texture that is pleasant to use every day.<\/p>\n\n\n\n<p><strong>Verdict:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recommended skin type :<\/strong> Sensitive, combination, or moderately redness-prone skin.<\/li>\n\n\n\n<li><strong>Overall rating:<\/strong> 8\/10 for its soothing effectiveness and sensory texture.<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:121px;padding-bottom:97px;grid-template-columns:minmax(0, calc(55.5% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(44.5% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id23407_7216e5-bb > .kt-row-layout-overlay{opacity:0.70;background-image:url('https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/12\/avis-app-beautydecoded.jpg');background-size:cover;background-position:61% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-bottom-sep{height:174px;}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-bottom-sep svg{width:132%;}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-bottom-sep svg{fill:var(--global-palette9, #ffffff)!important;}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap{padding-top:170px;padding-right:20px;padding-bottom:100px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id23407_7216e5-bb .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id23407_7216e5-bb .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id23407_7216e5-bb > .kt-row-column-wrap{padding-top:110px;padding-right:20px;padding-bottom:50px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id23407_7216e5-bb .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23407_7216e5-bb alignfull has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-crvli\"><svg viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"><path d=\"M1000,0c0,0 -420.987,98 -650,98c-229.013,0 -350,-98 -350,-98l0,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col,.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23407_cd29a1-b9{position:relative;}@media all and (max-width: 1024px){.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23407_cd29a1-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23407_cd29a1-b9 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"]{margin-top:-20px;margin-bottom:43px;font-size:4em;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"]{font-size:3.2em;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25, .wp-block-kadence-advancedheading.kt-adv-heading23407_f0bd0d-25[data-kb-block=\"kb-adv-heading23407_f0bd0d-25\"]{font-size:2.2em;}}<\/style>\n<h1 class=\"kt-adv-heading23407_f0bd0d-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading23407_f0bd0d-25\">Make the right choices for your skin<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"]{margin-bottom:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6, .wp-block-kadence-advancedheading.kt-adv-heading23407_66259f-d6[data-kb-block=\"kb-adv-heading23407_66259f-d6\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading23407_66259f-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading23407_66259f-d6\">Say goodbye to unnecessary <strong>get visible results!<\/strong><\/p>\n\n\n\n<p>Our <strong>artificial intelligence<\/strong> recommends personalized cosmetics.<\/p>\n\n\n<style>.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id23407_441815-ef > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id23407_441815-ef > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23407_441815-ef aligncenter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column23407_08b1b6-4e > .kt-inside-inner-col,.kadence-column23407_08b1b6-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-right-radius:0px;border-bottom-left-radius:20px;}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23407_08b1b6-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23407_08b1b6-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23407_08b1b6-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23407_08b1b6-4e\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/apps.apple.com\/fr\/app\/beauty-decoded-scan-produits\/id6448793828\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"210\" height=\"65\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-apple-store.webp\" alt=\"\" class=\"wp-image-22337\" srcset=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-apple-store.webp 210w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-apple-store-18x6.webp 18w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col,.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:20px;border-bottom-right-radius:0px;border-bottom-left-radius:20px;}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23407_5a8ce7-51{position:relative;}@media all and (max-width: 1024px){.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23407_5a8ce7-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23407_5a8ce7-51\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.app.beautydecoded\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"208\" height=\"60\" src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-google-store.webp\" alt=\"\" class=\"wp-image-22338\" srcset=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-google-store.webp 208w, https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-google-store-18x5.webp 18w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col,.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23407_2ca5fb-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23407_2ca5fb-30{position:relative;}@media all and (max-width: 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src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-app-1.mov\" type=\"video\/quicktime\"><source src=\"https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/10\/beautydecoded-app.webm\" type=\"video\/webm\"><\/video>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>With this acquisition, L'Or\u00e9al is strengthening its presence in Asia and capitalizing on the global popularity of K-Beauty, known for its innovative formulations and sophisticated skincare rituals. 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