{"id":71802,"date":"2026-03-27T21:33:06","date_gmt":"2026-03-27T20:33:06","guid":{"rendered":"https:\/\/www.beautydecoded.com\/?p=71802"},"modified":"2026-03-27T21:34:24","modified_gmt":"2026-03-27T20:34:24","slug":"this-avene-ad-thats-on-a-loop-ive-checked-the-ingredients","status":"publish","type":"post","link":"https:\/\/www.beautydecoded.com\/en\/this-avene-ad-thats-on-a-loop-ive-checked-the-ingredients\/","title":{"rendered":"That Av\u00e8ne ad that's on a loop... I checked the ingredients"},"content":{"rendered":"

Impossible to ignore:\u00a0Avene<\/strong>\u00a0When a pharmaceutical company invests so much in advertising, there are two options: either the product is revolutionary, or the marketing compensates for a banal formula.<\/p>\n\n\n\n

I deciphered the ingredients. Retinal, why it's different from retinol<\/strong>Both are retinoids (vitamin A derivatives).<\/p>\n\n\n\n

All retinoids must be converted into retinoic acid (the active form used by skin cells).<\/p>\n\n\n\n

The conversion path :Retinol<\/strong>\u00a0\u2192 Retinal \u2192 Retinoic acid (2 steps)Retinal<\/strong>\u00a0\u2192 Retinoic acid (1 step)Result:<\/strong>\u00a0Here is the complete list of ingredients I analyzed:<\/p>\n\n\n\n

What I found in the formula<\/strong><\/p>\n\n\n\n

\u2705\u00a0The good points1. The combination of retinal + niacinamide= OK\u00a0<\/strong>
Niacinamide compensates for the potential irritation of retinal, reinforces the skin barrier and adds anti-spot action. Exactly what you'd expect from an intelligent formula.2. Effective antioxidants<\/strong>
Vitamin E (double form) + Terminalia Chebula = protection against oxidative ageing.<\/p>\n\n\n\n


\u26a0\ufe0f\u00a0The limits<\/strong><\/p>\n\n\n\n

Texture too rich for normal to oily\/very oily skin<\/strong>
Squalane + shea + plant oils = a feast for dry skin, a nightmare for shiny T-zone.Basic hydration:<\/strong>Glycerine (position 3) + hyaluronic acid (position 19) = correct but not exceptional.\u00a0<\/p>\n\n\n\n

My advice is to use a moisturizing serum beforehand.<\/em><\/strong>**Important:** Retinal tends to dry out the skin (a classic side effect of retinoids). This formula partially compensates with its emollient-rich base, but this may not be enough if your skin is already very dry or dehydrated.
Expected results (after 8-12 weeks)<\/strong><\/p>\n\n\n\n

\u2705 Refined texture
\u2705 Reduced surface wrinkles
\u2705 Slightly improved firmness
\u2705 More even complexionFor whom exactly?<\/strong>
\u2705\u00a0This cream is for you if :<\/strong><\/p>\n\n\n\n

Normal to dry or very dry skinAnti-aging objective\u2192 In that case, go for it.<\/strong><\/p>\n\n\n\n

\u274c\u00a0Skip it if :<\/strong>Combination to oily skin (too rich)Active acne (unsuitable texture)<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Screenshot<\/figcaption><\/figure>\n\n\n\n

\u2192 Cheaper alternatives more suitable for oily skin.<\/strong>The Ordinary Retinal 0.2%: This is a serum with a much more balanced formula for oily skin.<\/p>\n\n\n\n

Geek & Georgeous: As with The Ordinary, the ratio of aqueous to fatty ingredients is better suited to oily skin.My verdict<\/strong>It's not\u00a0not just a marketing stunt<\/strong>.Av\u00e8ne has come up with an intelligent and coherent formulaThe problem?<\/strong>
Av\u00e8ne advertises \u00aball skin types\u00bb, but\u00a0according to my analysis of the formula<\/strong>, Its rich texture is unsuitable for combination to oily skin, and it is aimed at a specific profile (normal to dry skin, anti-aging objective). Outside this zone, there's a risk of disappointment.<\/p>\n\n\n\n

My advice:<\/strong>\u00a0If your skin matches, give it a try. If not, look for a lighter texture.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The yellow color comes from the retinal (normal, don't worry).<\/em><\/p>\n\n\n\n

\ud83d\udcecAnd don't forget\u00a0never<\/strong>\u00a0your SPF50 in the morning with a retinal
Sylvain<\/strong> from Beauty Decoded<\/em><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

It's impossible to ignore: When a company invests so much in advertising, there are two options: either the product is revolutionary, or the marketing makes up for a banal formula. I deciphered the ingredients. The verdict: I was surprised.Retinal, why it's different from retinolBoth are retinoids (derived from vitamin C), and both...<\/p>","protected":false},"author":3,"featured_media":22588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[31],"class_list":["post-71802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-anti-age"],"acf":[],"taxonomy_info":{"category":[{"value":1,"label":"Actualites"}],"post_tag":[{"value":31,"label":"Anti-\u00e2ge"}]},"featured_image_src_large":["https:\/\/www.beautydecoded.com\/wp-content\/uploads\/2024\/11\/top-creme-1024x597.jpg",1024,597,true],"author_info":{"display_name":"Beautydecoded","author_link":"https:\/\/www.beautydecoded.com\/en\/author\/sylvaindavid\/"},"comment_info":17,"category_info":[{"term_id":1,"name":"Actualites","slug":"actualites","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":304,"filter":"raw","cat_ID":1,"category_count":304,"category_description":"","cat_name":"Actualites","category_nicename":"actualites","category_parent":0}],"tag_info":[{"term_id":31,"name":"Anti-\u00e2ge","slug":"anti-age","term_group":0,"term_taxonomy_id":31,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/posts\/71802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/comments?post=71802"}],"version-history":[{"count":2,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/posts\/71802\/revisions"}],"predecessor-version":[{"id":71806,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/posts\/71802\/revisions\/71806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media\/22588"}],"wp:attachment":[{"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/media?parent=71802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/categories?post=71802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beautydecoded.com\/en\/wp-json\/wp\/v2\/tags?post=71802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}