L'Oréal buys K-Beauty brand at a premium price: find out why everyone is talking about it
With this acquisition, L'Oréal is strengthening its presence in Asia and capitalizing on the global popularity of K-Beauty, known for its innovative formulations and sophisticated skincare rituals. Context of the acquisition: The global rise of K-Beauty and the challenge for L'Oréal The success of Korean cosmetics can be explained by high-performance products, supported...
