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My opinion on Purito

Our application recommends Purito adapted to your skin thanks to our artificial intelligence

Say goodbye to unnecessary get visible results!

Whether you're new to K-Beauty or already a fan of Korean skincare routines, PURITO could well become your new go-to product for naturally radiant and soothed skin. Founded in 2014, the brand focuses on gentle, safe, and 100 % focused on natural ingredients.

His name? A combination of the English word Purify (purify) and Korean Soil (earth), which reflects PURITO's commitment to eco-friendly, transparent, and effective skincare. In just a few years, PURITO has taken social media by storm and won over K-beauty enthusiasts, thanks in particular to its minimalist and ultra-effective formulas, which are suitable for all skin types, including the most sensitive.

The main advantage? Star ingredients such as Centella asiatica, an ancient active ingredient that regenerates, soothes, and repairs the skin, as well as ceramides, peptides, and mineral-rich seawater.


Centella Unscented Serum

  • Vegan, cruelty-free, and pH balanced at 5.3.
  • Texture and application Lightweight serum with a light sticky feeling upon application, but it disappears quickly. No risk of lint, even when combined with other products.
  • Fragrance : No added fragrance, ideal for the most sensitive skin.

Why does this serum make a difference?

The strength of the serum lies in its 49 % of Centella Asiatica extract, one of the highest concentrations available in cosmetics. Centella is known for:

  • Its anti-inflammatory properties : soothes irritation and calms redness.
  • Healing Accelerates skin repair thanks to its active ingredients (asiaticoside, asiatic acid, madecassic acid).
  • Strengthening the skin barrier : thanks to NP ceramides and to the panthenol.

The formula is also enriched with:

  • Niacinamide : reduces imperfections, evens out skin tone, and strengthens the barrier.
  • Powerful moisturizers Glycerin and Sodium Hyaluronate for optimal hydration.
  • Matrixyl Peptides : improve elasticity and reduce fine lines.
  • Green tea extract : antioxidant action to protect the skin from external aggressions.

How to use Centella Unscented Serum?

  • When : Suitable for morning and evening use.
  • How to Apply it after cleansing, before your moisturizer.
    💡 Tip : Combine it with the toner from the same range for enhanced results, but it remains effective even when used on its own.

My personal experience with Centella Unscented serum

During the winter, my skin is often put to the test: cold weather, central heating, and treatments based on tretinoin weaken my skin barrier. I have incorporated the Unscented Centella Serum in my evening routine and I quickly noticed positive effects:

  • A immediate feeling of calm on red and irritated areas.
  • Skin more hydrated and more supple, thanks to humectants and ceramides.
  • Less irritation despite external aggressions.

Although it is difficult to scientifically measure the improvement in my skin barrier, I can say that my skin is more resistant and clearly less responsive since I started using this serum regularly.


The final verdict: A soothing serum worth adopting

Visit Centella Unscented Serum Purito is a true must-have for sensitive or fragile skin. Thanks to its minimalist, high-performance formula, it soothes irritation, restores moisture, and strengthens the skin barrier.

Rating: 9/10 ⭐
If you're looking for an effective serum to support your skin, free from fragrance and irritants, this product deserves a place in your routine!


Focus on Daily Go-To Sunscreen SPF50+ PA++++

With its new hybrid filter (chemical and mineral), sunscreen Daily Go-To Sunscreen provides optimal protection against UVA and UVB rays, while moisturizing the skin without leaving a white film.

Features :

  • Texture : Light yet nourishing, perfect for winter.
  • Finished : Dewy without any greasy effect (but a little rich for oily skin in summer).
  • Ingredients : Tinosorb S, Uvinul A Plus, and titanium dioxide for high-performance protection.
  • Packaging : Recycled 100% % tube and biodegradable box printed with soy ink.

💡 My experience :
I have tested this cream in all seasons. In winter, it perfectly replaces a moisturizer, leaving my skin supple and nourished. In summer, it may seem a little rich, but it is still ideal for dry and dehydrated skin. The only downside is that it can cause small pimples if not properly cleansed in the evening. For oily skin, I recommend the Daily Soft Touch Sunscreen.


Final verdict: PURITO, a must-have brand for soothed skin

PURITO has managed to stand out in the saturated world of K-Beauty with its clean formulas, natural ingredients, and an eco-friendly approach. Between the range Centella Unscented, With its gentle and soothing products and innovative sunscreens, PURITO is a safe bet for anyone who wants to pamper their skin.

Overall score: 9/10 ⭐
Want to discover PURITO products? Download the app. BeautyDecoded to check their compatibility with your skin type!

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Make the right choices for your skin

Say goodbye to unnecessary get visible results!

Our artificial intelligence recommends personalized cosmetics.

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All cosmetic products on beautydecoded.com have been personally tested and evaluated by a medical doctor who is also an aesthetic surgeon. Product reviews are based on my own experience: for example, cleansers, serums and creams are tested for several weeks, and a complete analysis of their formulations is carried out before I write a review.

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