Whether you're new to K-Beauty or already a fan of Korean skincare routines, PURITO could well become your new go-to product for naturally radiant and soothed skin. Founded in 2014, the brand focuses on gentle, safe, and 100 % focused on natural ingredients.
His name? A combination of the English word Purify (purify) and Korean Soil (earth), which reflects PURITO's commitment to eco-friendly, transparent, and effective skincare. In just a few years, PURITO has taken social media by storm and won over K-beauty enthusiasts, thanks in particular to its minimalist and ultra-effective formulas, which are suitable for all skin types, including the most sensitive.
The main advantage? Star ingredients such as Centella asiatica, an ancient active ingredient that regenerates, soothes, and repairs the skin, as well as ceramides, peptides, and mineral-rich seawater.
The strength of the serum lies in its 49 % of Centella Asiatica extract, one of the highest concentrations available in cosmetics. Centella is known for:
The formula is also enriched with:
During the winter, my skin is often put to the test: cold weather, central heating, and treatments based on tretinoin weaken my skin barrier. I have incorporated the Unscented Centella Serum in my evening routine and I quickly noticed positive effects:
Although it is difficult to scientifically measure the improvement in my skin barrier, I can say that my skin is more resistant and clearly less responsive since I started using this serum regularly.
Visit Centella Unscented Serum Purito is a true must-have for sensitive or fragile skin. Thanks to its minimalist, high-performance formula, it soothes irritation, restores moisture, and strengthens the skin barrier.
Rating: 9/10 ⭐
If you're looking for an effective serum to support your skin, free from fragrance and irritants, this product deserves a place in your routine!
With its new hybrid filter (chemical and mineral), sunscreen Daily Go-To Sunscreen provides optimal protection against UVA and UVB rays, while moisturizing the skin without leaving a white film.
Features :
💡 My experience :
I have tested this cream in all seasons. In winter, it perfectly replaces a moisturizer, leaving my skin supple and nourished. In summer, it may seem a little rich, but it is still ideal for dry and dehydrated skin. The only downside is that it can cause small pimples if not properly cleansed in the evening. For oily skin, I recommend the Daily Soft Touch Sunscreen.
PURITO has managed to stand out in the saturated world of K-Beauty with its clean formulas, natural ingredients, and an eco-friendly approach. Between the range Centella Unscented, With its gentle and soothing products and innovative sunscreens, PURITO is a safe bet for anyone who wants to pamper their skin.
Overall score: 9/10 ⭐
Want to discover PURITO products? Download the app. BeautyDecoded to check their compatibility with your skin type!