Brand reviews - BeautyDecoded analysis
By Wishtrend.
Opinions By Wishtrend - Doctor's analysis and BeautyDecoders' opinion.
By Wishtrend is a cosmetics brand South Korean K-beauty contemporary cosmetics born of the Wishcompany Inc. ecosystem (founded 2010 in Seoul), officially launched in 2015 as cosmeceutical brand owner with approach distinctive feedback-driven development nurtured by the Wishtrend community of 5 million skincare enthusiasts (WishtrendTV channel 1.3M YouTube subscribers + 4M social media). Signature slogans: «Ingredients, Formulations, Results» + «You are the standard». Significant stake acquisition by Beiersdorf in December 2019 (German group Nivea/Eucerin/La Prairie). Distribution in 70+ countries. Catalog analyzed 11 references. 4 publishing nuggets identified Mandelic Acid 5 % +1.25 RECORD catalog + 7 BD reviews 4.57/5, Vitamin A-mazing Bakuchiol anti-aging 91.8 RECORD, Pro-Biome Balance Cream redness +76.5 RECORD, Polyphenols Propolis 15 % +0.75. World icon Pure Vitamin C 21.5 %. Median sensitive -0.20 almost neutral + medium anti-aging 60.5 VERY GOOD cosmeceutical.
11
References analyzed in BeautyDecoded
2015
Launch of cosmeceutical By Wishtrend by Wishcompany Inc.
5 M
Wishtrend skincare community - feedback-driven development
70+ countries
International distribution - Beiersdorf stake since 2019
Further information
Browse the 11 By Wishtrend references on your skin profile.
The BeautyDecoded app lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis - particularly useful for identifying the editorial nugget ABSOLUE Mandelic Acid 5 % (+1,25 RECORD + 7 reviews 4.57/5), Vitamin A-mazing Bakuchiol Night Cream (anti-aging 91.8 RECORD), Pro-Biome Balance Cream (microbiome quadruple target RECORD redness), and confirm consistent pregnancy precautions (retinaldehyde Vitamin A-mazing strictly contraindicated).
Formulation positioning
Contemporary cosmetic K-beauty - heritage Wishtrend community, feedback-driven product development and acquisition stake Beiersdorf 2019.
By Wishtrend is a South Korean cosmetics brand K-beauty contemporary cosmetology born of the ecosystem Wishtrend (Wishcompany Inc.) founded in 2010 in Seoul. The editorial origin is particularly distinctive the brand was born from the Wishtrend community of 5 million skincare enthusiasts (WishtrendTV YouTube channel 1.3M subscribers + 4M social media subscribers + 100M total views). By Wishtrend was officially launched in 2015 as a cosmeceutical brand owned by Wishcompany, developed with a feedback-driven approach: feedback and skin concerns shared by WishtrendTV subscribers fed directly into the development of the range. The core brand identity is summed up in two signature slogans : «Ingredients, Formulations, Results» and «You are the standard». This philosophy reflects an editorial positioning cosmeceutical accessible democratic. Corporate structuring stage : in December 2019, Beiersdorf (German cosmetics group owning Nivea, Eucerin, La Prairie, Aquaphor) acquired a significant stake in Wishcompany Inc. The By Wishtrend brand continues to be operated from Seoul, distribution 70+ countries and 1000+ international channels. Five distinctive identity pillars cosmeceuticals with high concentrations of documented active ingredients (vit C 21.5 %, retinal, bakuchiol, mandelic acid 5 %, propolis 15 %), hypoallergenic formulations, optimized tolerance, cruelty-free + clean ingredients, affordable democratic price (~20-30 € serums), distinctive feedback-driven product development. The catalog analyzed includes 11 references. Average score for sensitive skin -0.85 (median -0.20 almost neutral acceptable). Average anti-aging score 60.5 VERY GOOD cosmeceutical. Average redness score -0.8 almost neutral outstanding. Average score blemishes 55.4 + imperfections 45.4 VERY good.
01
Four algorithmic editorial nuggets - Mandelic Acid RECORD + Vitamin A-mazing RECORD + Pro-Biome + Propolis
Remarkable algorithmic findings from the By Wishtrend catalog: four identified editorial nuggets combine exceptional algorithmic performance. Mandelic Acid 5 % Skin Prep Water editorial nugget ABSOLUTE - sensitive +1.25 RECORD catalog + exceptional quadruple targeting (anti-ageing 76.5 + spots 76.5 + redness +68 + blemishes 76.5) + 7 BD user reviews weighted score 4.57/5. MANDELIC ACID 5 % Mild AHA cocktail + centella asiatica - AHA particularly recommended for sensitive, acne-prone skin and darker phototypes (molecular size 152.15 g/mol vs. 76.05 glycolic, more controlled penetration). Vitamin A-mazing Bakuchiol Night Cream anti-aging nugget - anti-aging 91.8 RECORD catalog + blemishes 86.7 + imperfections 76.5 with synergistic cocktail retinaldehyde + bakuchiol + niacinamide + centella. Pro-Biome Balance Cream 50 ml : microbiome nugget - sensitive 0.0 + redness +76.5 catalog RECORD + imperfections 76.5 + anti-ageing 62.9 - exceptional quadruple target with distinctive microbiome dimension. Polyphenols in Propolis 15 % Ampoule : cosmeceutical propolis nugget - sensitive +0.75 + redness +72.2 + blemishes 76.5 - propolis antioxidant polyphenols + documented Cutibacterium acnes antibacterial action (Berretta AA, Front Pharmacol, 2017). These four nuggets position By Wishtrend among the marques K-beauty cosmetologists with the best algorithmic performance of the BD panel analyzed..
02
Pure ascorbic acid 21.5 % and retinaldehyde - documented high-concentration cosmetological cocktails
Second central pillar : By Wishtrend has positioned Pure Vitamin C 21.5 % Advanced Serum as the world's most popular iconic product.. High cosmetic concentration 21.5 % of’pure L-ascorbic acid - the most potent, scientifically documented form of topical vitamin C (Pullar JM, Nutrients, 2017; Telang PS, 2013). Documented properties powerful antioxidant action neutralizes UV-induced free radicals, stimulates collagen I and III synthesis (cofactor prolyl-hydroxylase + lysyl-hydroxylase), inhibits tyrosinase documented anti-pigmentation action melasma + lentigos, potentiates cumulative anti-aging photoprotection. Pure Vit C score 21.5 %: anti-aging 90.1 + spots 90.1 (exceptional combination) + sensitive -2.0 (consistent concentration). Remarkable feature Vitamin A-mazing Bakuchiol Night Cream is an innovative cocktail combining retinaldehyde (Retinal) + bakuchiol + niacinamide + centella asiatica. On the retinoid cascade (Sorg O, Dermatology, 2006), retinaldehyde requires a single cutaneous enzymatic conversion to become active retinoic acid (vs 2 retinol conversions, 3 retinyl palmitate Bi-Oil conversions) - most potent cosmetic retinoid after retinoic acid drug. Synergistic retinaldehyde + bakuchiol combination: retinaldehyde provides documented anti-aging potency (RAR/RXR receptors), bakuchiol potentiates with distinctive favorable tolerance profile (Dhaliwal S, Br J Dermatol, 2019). Vitamin A-mazing score: anti-aging 91.8 RECORD catalog By Wishtrend.
By Wishtrend ranges
Seven categories to cover the complete K-beauty cosmetology range.
The Wishtrend catalog is structured around seven complementary categories consistent with the cosmeceutical accessible positioning.
| Category / focus | Target/issues | Key references analyzed |
|---|---|---|
| Vitamin C (catalog icons) | Radiance + anti-aging + anti-pigmentation | Pure Vitamin C 21,5 % Serum, 15 % Vitamin C & Ferulic Serum |
| Cosmetic anti-aging | Documented corrective anti-aging | Vitamin A-mazing Bakuchiol Night Cream ⭐ (retinal + bakuchiol) |
| Acid-based AHA/PHA | Gentle chemical exfoliation | Mandelic Acid 5 % Skin Prep Water ⭐, Acid-Duo 2 % Mild Gel Cleanser |
| Propolis & ferments | Soothing + acne + microbiome | Polyphenols Propolis 15 % Ampoule ⭐, Quad Active Boosting Essence |
| Microbiome / barrier | Barrier hydration + microbiome | Pro-Biome Balance Cream ⭐ |
| Enzymatic cleaners | Gentle cleansing + enzymatic exfoliation | Green Tea & Enzyme Powder Wash, Poudre thé vert + papaye |
| Global anti-aging | Anti-aging day/night cream | Vitamin 75 Maximizing Day/Night Cream |
Wishcompany Inc - K-beauty + tech ecosystem with distinctive feedback-driven product development. Wishcompany Inc. founded in 2010 in Seoul is a K-beauty + tech startup with rapid international growth (distribution in 70+ countries, 1000+ channels). By Wishtrend distinctive editorial origin The brand was born from the Wishtrend community of 5 million skincare enthusiasts (WishtrendTV 1.3M YouTube subscribers + 4M social media). Significant stake acquisition Beiersdorf December 2019 (German group Nivea/Eucerin/La Prairie). Wishcompany portfolio also includes dear, Klairs (vegan eco-friendly Ulta USA) and Jungle Botanics (natural K-beauty). Source of vitamin C : Telang PS. Vitamin C in dermatology. Indian Dermatol Online J. 2013.
Mandelic acid 5 % - ABSOLUTE editorial nugget catalog
Distinctive mild AHA - high molecular size, favorable tolerance and documented antibacterial activity Cutibacterium acnes.
Mandelic acid is a alpha-hydroxyacid (AHA) from bitter almond extract with a particularly interesting profile in contemporary dermo-cosmetics.
| Features | Mandelic acid (By Wishtrend) | Glycolic acid (AHA reference) |
|---|---|---|
| Molecular size | 152.15 g/mol | 76.05 g/mol (2× smaller) |
| Skin penetration | Slower and more controlled | Fast and deep |
| Irritation cost | Significantly reduced | High sensitive skin |
| Dark phototypes | Recommended (less HPI risk) | Risk of post-inflammatory hyperpigmentation |
| Antibacterial action | Documented (Cutibacterium acnes) | Moderate |
| Historical source | Bitter almonds (Prunus dulcis) | Sugar cane / fruit |
| Score By Wishtrend Mandelic 5 % | +1,25 RECORD + quadruple target 76.5 | - |
| BD user reviews | 7 reviews rating 4.57/5 - strong confirmation | - |
Mandelic Acid 5 % Skin Prep Water - an ABSOLUTE editorial nugget from the By Wishtrend catalog. Sensitive skin score +1.25 RECORD catalog + 7 BD user reviews weighted score 4.57/5 - this is one of the most tolerant AHA scores observed on the BeautyDecoded panel analyzed, combining chemical exfoliation + favorable tolerance + soothing centella asiatica cocktail. Exceptional quadruple-target combination Anti-aging 76.5 + spots 76.5 + redness +68 + imperfections 76.5. Apply 2-3 times/week to clean skin in the evening, gradual introduction, SPF 50+ in the morning MANDATORY. Source : Sarkar R et al. New developments in chemical peeling. J Cutan Aesthet Surg. 2018.
Position in the contemporary cosmetics K-beauty panel
By Wishtrend facing marques K-beauty cosmeceutical - feedback-driven Wishtrend community vs APLB scientific vs AXIS-Y strong actives vs COSRX dermatological.
Comparison with other contemporary marques K-beauty cosmetics from the BeautyDecoded panel: APLB (scientific K-beauty +3.30 absolute panel RECORD), AXIS-Y (strong active K-beauty +3.75 AXIS-Y RECORD), COSRX (accessible dermatological K-beauty).
| Criteria | By Wishtrend | APLB | AXIS-Y | COSRX |
|---|---|---|---|---|
| Origin | Korea 2015 (Wishcompany 2010) | Korea K-beauty cosmetology | Korea 2018 strong assets | Korea 2014 dermatological |
| Signature slogan | Ingredients, Formulations, Results | Scientific K-beauty | Boost your standards | Expect Tomorrow |
| Signature active | Vit C 21,5 % + Retinal + Mandelic | Liposome Retinol LX + HA B5 Ceramide | Panthenol 10 + Vitamin Tree | Snail Mucin + BHA + Centella |
| Acquisition / Stake | Beiersdorf stake 2019 | Independent K-beauty | Independent K-beauty | Independent K-beauty |
| RECORD sensitive score | Mandelic Acid +1,25 | HA B5 Ceramide +3,30 ABSOLUTE RECORD | Panthenol 10 +3,75 RECORD AXIS-Y | BD panel reference |
| TOP anti-aging score | Vitamin A-mazing 91,8 | Liposome Retinol LX 88,4 | Vegan Collagen Eye 68 | BD panel reference |
| Community cosmetics | Wishtrend community 5M | Scientific community K-beauty | Beauty community K-beauty | Reddit SkincareAddiction |
| Average serum price | ~25-30 € | ~15-25 € | ~20-25 € | ~10-20 € |
By Wishtrend occupies a unique position in the contemporary K-beauty cosmetics segment. (1) Origin Wishcompany Inc. 2010 Seoul with Wishtrend community 5 million skincare + WishtrendTV 1.3M YouTube - subscribers distinctive feedback-driven product development ; (2) cosmeceutical brand launched 2015 + consistent signature slogans; (3) significant stake acquisition Beiersdorf December 2019 ; (4) distinctive K-beauty cosmetology cocktail pure vitamin C 21.5 % iconic worldwide reference, retinaldehyde + bakuchiol synergistic RECORD anti-aging, mandelic acid 5 % RECORD sensitive + 7 opinion 4.57/5, propolis 15 % cosmeceutical, Pro-Biome Balance Cream microbiome; (5) particularly remarkable algorithmic performance/price ratio; (6) distribution 70+ countries. Compared to other marques K-beauty panel BD APLB reference maximum tolerance +3.30 RECORD ABSOLU, AXIS-Y reference panthenol +3.75 RECORD + SPF 50+, By Wishtrend reference cosmeceutical anti-aging corrective + radiance + exceptional mandelic. For cosmeceutical cosmetological anti-aging + radiance + exceptional mandelic acid, By Wishtrend remains the reference option BD panel analyzed.
Overview
The eleven references analyzed, at a glance.
Sorted by decreasingly sensitive skin score. 4 publishing nuggets identified (Mandelic Acid +1.25 RECORD + 7 reviews 4.57/5, Polyphenols Propolis +0.75, Pro-Biome Balance Cream redness +76.5 RECORD, Vitamin A-mazing Bakuchiol anti-aging 91.8 RECORD). Sensitive median -0.20 almost neutral acceptable. Medium anti-aging 60.5 VERY GOOD cosmeceutical.
| Product | Category | Sensitive score | Key score |
|---|---|---|---|
| Mandelic Acid 5 % Skin Prep Water (7 reviews 4.57/5) | AHA lotion | +1,25 | ⭐ RECORD catalog - Quadruple target 76.5 + Redness +68 |
| Polyphenols in Propolis 15 % Ampoule | Propolis serum | +0,75 | ⭐ Redness +72.2 + Blemishes 76.5 + Anti-aging 56.1 |
| Pro-Biome Balance Cream 50 ml | Microbiome cream | 0,00 | ⭐ RECORD redness +76.5 + Anti-aging 62.9 + Blemishes 76.5 |
| Green Tea & Enzyme Powder Wash 110 g | Enzyme cleaner | 0,00 | Blemishes 38.2 + Stains 37.4 - Gentle enzymatic cleanser |
| Green tea + papaya cleansing powder | Enzyme cleaner | 0,00 | Blemishes 56.1 + Anti-ageing 38.2 - Enzymatic exfoliation |
| Acid-Duo 2 % Mild Gel Cleanser 150 ml | AHA cleanser | -0,20 | Anti-ageing 54.4 + Blemishes 36.6 + Imperfections 48.5 |
| Quad Active Boosting Essence | Essence ferments | -1,00 | Blemishes 76.5 + Anti-ageing 47.6 - Propolis + honey + black tea |
| Vitamin A-mazing Bakuchiol Night Cream | Anti-aging night cream | -1,95 | ⭐ Anti-ageing 91.8 RECORD catalog + Spots 86.7 + Blemishes 76.5 |
| Pure Vitamin C Serum 21.5 % | Iconic vit C serum | -2,00 | Anti-âge 90,1 + Taches 90,1 - Iconic worldwide reference |
| Serum 15 % Vitamin C & Ferulic | Serum vit C ferulic | -3,00 | Anti-âge 85 + Taches 76.5 - Antioxidant ferulic cocktail |
| Vitamin 75 Maximizing day/night Cream 50 g | Anti-aging cream | -3,25 | Most unfavorable catalog - Anti-aging 33.1 modest |
Family 01
Nuggets for sensitive skin - Mandelic Acid 5 % Skin Prep Water ABSOLUE and Polyphenols in Propolis 15 % Ampoule
The two editorial nuggets with the most favorable scores in the catalog. Mandelic Acid 5 % Skin Prep Water ABSOLUTE nugget (+1.25 catalog RECORD + quadruple target 76.5/76.5/+68/76.5 + 7 BD reviews 4.57/5). Polyphenols in Propolis 15 % Ampoule cosmeceutical propolis nugget (+0.75 + redness +72.2 + blemishes 76.5).
Gentle AHA exfoliating lotion - ABSOLUE editorial nugget catalog
ABSOLUTE editorial PÉPITE catalog - quadruple target + 7 user reviews 4.57/5
Mandelic Acid 5 % Skin Prep Water (7 BD reviews 4.57/5)
By Wishtrend signature gentle AHA lotion particularly remarkable. Formative cocktail : (1) Mandelic acid 5 % - AHA derived from bitter almond extract. High molecular size (152.15 g/mol vs. 76.05 glycolic acid) results in slower, more controlled skin penetration, with significantly reduced cost of irritation (Sarkar R, J Cutan Aesthet Surg, 2018). AHA particularly recommended for sensitive + acne-prone skin + dark phototypes. Documented antibacterial properties (Cutibacterium acnes); (2) Centella asiatica - soothing, healing triterpenoids (Bylka W, 2013). Sensitive skin score +1.25 RECORD catalog - exceptional combination: anti-aging 76.5 + spots 76.5 + redness +68 + blemishes 76.5 + 7 BD user reviews weighted score 4.57/5.
Scores BeautyDecoded
Dry skin
84
Oily skin
91
Normal to dry skin
84
Normal to oily skin
91
Sensitive skin
+1,25
Anti-aging / Redness
76,5 / +68
✅ Sensitivity verdict
Suitable for sensitive skin - RECORD catalog (score: +1.25). Rare AHA combination + favorable tolerance + quadruple target. 7 BD user reviews weighted score 4.57/5 - strong user confirmation.
" Mandelic Acid 5 % Skin Prep Water By Wishtrend is the ABSOLUTE editorial nugget of the catalog and one of the most exceptional AHA references on the BeautyDecoded panel analyzed.. For a sensitive-mixed-skin user with acne/imperfections + radiance-pigmentation + reactive redness dimension, this is probably the identifiable reference AHA option. RECORD combination: sensitive +1.25 + quadruple target 76.5 + 7 user reviews 4.57/5. Application 2-3 times/week on clean skin in the evening (skin prep water → skin preparation before subsequent serums); gradual introduction; morning SPF 50+ MANDATORY. Compatible with sensitive skin with prior patch test. For ultra-sensitive skin or severe active rosacea, even gentler PHA alternatives. For pregnancy: check with your doctor.»
Verdict - ABSOLUTE editorial PEOPLE By Wishtrend catalog - Sensitive score +1.25 RECORD + quadruple target 76.5 + 7 BD reviews 4.57/5. Exceptional cosmetic AHA reference - application 2-3×/week + mandatory morning SPF 50+..
cosmeceutical propolis serum - soothing + acne + microbiome
PÉPITE propolis cosmeceutical - acne-prone + reactive + soothing skin triple target
Polyphenols in Propolis 15 % Ampoule
Propolis serum cosmeceutical signature By Wishtrend. Propolis (resin produced by bees) is rich in antioxidant polyphenols (flavonoids, phenolic acids) with documented properties (Berretta AA, Front Pharmacol, 2017) : anti-inflammatory and antibacterial action, particularly against Cutibacterium acnes, healing action, skin microbiome support. Score sensitive skin +0.75 + redness +72.2 favorable + imperfections 76.5 + anti-aging 56.1 -. particularly coherent combination for acne-prone + reactive skin.
Scores BeautyDecoded
Dry skin
84
Oily skin
84
Normal to dry skin
84
Normal to oily skin
84
Sensitive skin
+0,75
Blemishes / Redness
76,5 / +72,2
✅ Sensitivity verdict
Suitable for sensitive skin (score: +0.75 + redness +72.2 + imperfections 76.5). Cocktail propolis 15 % antioxidant polyphenols + documented Cutibacterium acnes antibacterial.
" Polyphenols in Propolis 15 % Ampoule is the propolis cosmeceutical nugget of the Wishtrend catalog.. For an acne-prone + reactive skin user looking for a soothing cosmeceutical + documented antibacterial + microbiome dimension, this is a coherent accessible reference option. Triple target: sensitive +0.75 + redness +72.2 + imperfections 76.5. Apply morning and/or evening to clean skin. For moderate to severe active acne: priority dermatological consultation. Compatible with pregnancy to be validated with your doctor according to individual profile. »
Verdict - PÉPITE propolis cosmeceutical - Sensitive score +0.75 + redness +72.2 + blemishes 76.5. Cocktail propolis 15 % polyphenols + documented Cutibacterium acnes antibacterial - acne-prone + reactive skin.
Family 02
Microbiome nuggets and cosmetological anti-aging - Pro-Biome Balance Cream RECORD redness and Vitamin A-mazing Bakuchiol Night Cream RECORD anti-aging
The two algorithmic anti-ageing + barrier nuggets in the catalog. Pro-Biome Balance Cream 50 ml Microbiome nugget (0.0 + redness +76.5 RECORD + imperfections 76.5 + anti-ageing 62.9). Vitamin A-mazing Bakuchiol Night Cream RECORD anti-aging nugget (anti-aging 91.8 RECORD catalog - cocktail retinaldehyde + bakuchiol + niacinamide + synergistic centella).
Microbiome barrier balance cream - RECORD redness catalog
PEPITE microbiome - exceptional quadruple target with RECORD redness +76.5
Pro-Biome Balance Cream 50 ml
Microbiome barrier balance cream By Wishtrend particularly remarkable. Positioning skin microbiome - contemporary dermo-cosmetic concept documented: the balance of the skin microbiome plays a central role in skin barrier health, skin pH, inflammatory regulation (Egert M, Trends Microbiol, 2017). Sensitive skin score 0.00 neutral + redness +76.50 RECORD catalog + imperfections 76.5 + anti-aging 62.9 - exceptional quadruple-target combination.
Scores BeautyDecoded
Dry skin
84
Oily skin
77
Normal to dry skin
84
Normal to oily skin
77
Sensitive skin
0,00
Redness / Blemishes
+76,5 / 76,5
✅ Sensitivity verdict
Suitable for sensitive skin - RECORD redness (score: 0.00 neutral + redness +76.50 RECORD catalog + imperfections 76.5 + anti-aging 62.9). Quadruple-target combination with distinctive microbiome dimension.
" Pro-Biome Balance Cream By Wishtrend is the microbiome nugget in the catalog, with exceptional quadruple-target algorithmic performance.. For a user with sensitive-mixed skin with reactive redness + imperfections dimension + search for barrier microbiome balance, this is an accessible cosmeceutical K-beauty reference option. Apply morning and night after treatment serum. Compatible with pregnancy and breastfeeding (retinoid-free microbiome formulation - full INCI to be validated). For ultra-sensitive skin or severe active rosacea, alternatives APLB HA B5 Ceramide Cream +3.30 RECORD absolu panel BD or AXIS-Y Panthenol 10 Shield Cream +3.75 RECORD AXIS-Y remain algorithmically superior, but Pro-Biome is positioned with a consistent distinctive microbiome dimension. »
Verdict - PEPITE microbiome catalog - Sensitive score 0.0 + redness +76.5 RECORD + imperfections 76.5 + anti-aging 62.9. Exceptional quadruple-targeting with distinctive microbiome dimension - pregnancy compatible to be validated.
Cosmetological anti-aging night cream - RECORD anti-âge catalog
RECORD anti-aging PEPITE catalog - K-beauty retinal + bakuchiol synergy cocktail
Vitamin A-mazing Bakuchiol Night Cream
Cosmetically remarkable K-beauty anti-aging night cream with innovative cocktail combining 4 documented active ingredients : (1) Retinaldehyde (Retinal) - on the retinoid cascade (Sorg O, Dermatology, 2006), requires a single cutaneous enzyme conversion to become active retinoic acid (vs. 2 retinol conversions, 3 retinyl palmitate Bi-Oil). Most potent cosmetic retinoid form after retinoic acid drug ; (2) Bakuchiol - documented plant-based alternative to retinol (Dhaliwal S, Br J Dermatol, 2019). Cosmetically synergistic retinal + bakuchiol combination ; (3) Niacinamide - anti-pigmentation + barrier + anti-inflammatory (Bissett DL, 2005) ; (4) Centella asiatica - soothing triterpenoids. Anti-aging score 91.80 - the highest anti-aging score in the Wishtrend catalog.
Scores BeautyDecoded
Dry skin
77
Oily skin
84
Normal to dry skin
77
Normal to oily skin
84
Sensitive skin
-1,95
Anti-ageing / Spots
91,8 / 86,7
⚠ Sensitivity verdict
Slight caution - RECORD anti-aging (score: -1.95 moderate consistent retinaldehyde + anti-aging 91.80 RECORD catalog). Retinal + bakuchiol + niacinamide + centella synergistic cocktail. Gradual introduction 2-3×/week.
STRICTLY AVOID during pregnancy and breast-feeding - retinaldehyde is a retinoid contraindicated in pregnancy by standard dermatological precautions (EADV, AAD). Compatible pregnancy alternative Two-phase serum bakuchiol Acure (0.0 + anti-aging 68 + spots 76.5 - documented pregnancy-compatible plant retinol alternative ~25-35 €).
" Vitamin A-mazing Bakuchiol Night Cream By Wishtrend is the anti-ageing cosmetic nugget in the catalog, with remarkable algorithmic performance.. For a user with sensitive/mixed skin aged 30-50 looking for an affordable cosmetological corrective anti-aging product with a retinaldehyde + bakuchiol + niacinamide + centella cocktail, this is a relevant option in the K-beauty cosmeceutical segment. Anti-ageing score 91.8 RECORD catalog. Evening application 2-3 times/week initially with gradual introduction. SPF 50+ morning MANDATORY. STRICTLY AVOID pregnancy. For maximum documented corrective anti-aging: Retinal 0.1 % & Peptides Allies of Skin (anti-aging 93.5 RECORD ABSOLU PANEL BD ~125 €) remains reference, Liposome Retinol LX APLB (anti-aging 88.4 + sensitive +1.05 RECORD tolerance retinol tolerated ~15 €) remains nugget tolerance K-beauty.»
Verdict - catalog anti-aging PEPIT - Sensitive score -1.95 + anti-aging 91.8 catalog RECORD + blemishes 86.7 + imperfections 76.5. Retinal + bakuchiol cosmetological synergistic cocktail - STRICTLY AVOID Pregnancy.
Family 03
Iconic worldwide reference K-beauty - Pure Vitamin C 21.5 % Advanced Serum L-ascorbic acid, high concentration
The iconic worldwide reference in the By Wishtrend catalog for vitamin C topical cosmetics. Pure Vitamin C 21.5 % Advanced Serum World reference K-beauty pure L-ascorbic acid in high concentration (anti-ageing 90.1 + spots 90.1 - exceptional combination - sensitive score -2.0 consistent concentration).
High-concentration pure vitamin C serum - K-beauty's iconic global reference
Iconic worldwide K-beauty reference - resistant skin with consistent cost tolerance
Pure Vitamin C Serum 21.5 % Advanced Serum
Iconic, world-famous serum from By Wishtrend, the K-beauty cosmetology benchmark. High cosmetic concentration 21.5 % pure L-ascorbic acid - the most potent, scientifically documented form of topical vitamin C (Pullar JM, Nutrients, 2017; Telang PS, 2013). Documented properties powerful antioxidation, neutralization of UV-induced free radicals, stimulation of collagen I and III synthesis, tyrosinase inhibition of melasma + lentigo pigmentation, cumulative photoprotection potential under SPF 50+ morning (Murray JC, J Am Acad Dermatol, 2008). Anti-ageing score 90.1 + spots 90.1 - exceptional combination. Sensitive score -2.0 consistent with high cosmetic concentration.
Scores BeautyDecoded
Dry skin
77
Oily skin
84
Normal to dry skin
77
Normal to oily skin
84
Sensitive skin
-2,00
Anti-ageing / Spots
90,1 / 90,1
❌ Sensitivity verdict
Not suitable for sensitive skin (score: -2.00 consistent with pure high-concentration L-ascorbic acid 21.5 %). Anti-ageing score 90.1 + blemishes 90.1 - iconic worldwide K-beauty reference for radiance and anti-pigmentation. For resistant skin only.
" Pure Vitamin C 21.5 % Advanced Serum By Wishtrend is the world's iconic K-beauty reference for accessible, high-concentration topical vitamin C.. For users with resistant skin aged 30-50 with moderate hyperpigmentation + need for radiance + documented corrective anti-aging, this is a benchmark option in the cosmeceutical K-beauty segment. Exceptional cosmetological combination: anti-aging 90.1 + spots 90.1. Application in the morning before moisturizer and SPF 50+ in the morning MANDATORY (without SPF, vitamin C can paradoxically aggravate photoaging through cutaneous oxidation). Mandatory patch test + gradual introduction over 4-6 weeks. Avoid: ultra-sensitive skin, severe active rosacea, strict dermatological post-procedure. STRICTLY AVOID during pregnancy at high cosmetic concentration. For sensitive skin looking for tolerant radiance: Sérum Brightening Vit C ferulic matcha Acure (+1,0 RECORD + spots 76,5 ~25 €) remains a tolerant nugget. For maximum performance: C E Ferulic Skinceuticals remains the absolute reference (~165 €). Pure Vit C 21,5 % By Wishtrend is positioned with an excellent performance/price ratio for resistant skin.»
Verdict - Global iconic reference K-beauty - Sensitive score -2.0 + anti-aging 90.1 + spots 90.1. Pure L-ascorbic acid 21.5 % most powerful form of vit C - resistant skin with SPF 50+ morning MANDATORY + STRICTLY AVOID pregnancy.
For whom?
By Wishtrend is it done for you?
Table of user profiles with recommendations based on the 11 references analyzed in BeautyDecoded.
| User profile | Interest By Wishtrend | Recommended product / alternative |
|---|---|---|
| Documented corrective anti-aging 30-50 years | Very strong - PRIMARY TARGET | Vitamin A-mazing 91.8 RECORD + Pure Vit C 21.5 % 90.1 |
| Radiance / moderate hyperpigmentation | Very strong - medium spots 55.4 | Pure Vit C 21,5 % 90,1 + Vit C Serum Ferulic 76,5 + Mandelic 76,5 |
| Acne-prone skin / blemishes | TARGET - medium imperfections 45.4 | 4 ref >76.5 (Mandelic, Propolis, Pro-Biome, Bakuchiol) |
| Sensitive skin looking for cosmeceutical | TARGET selection - 4 ref ≥0 | Mandelic +1.25 RECORD + Propolis +0.75 + Pro-Biome 0.0 |
| Redness / stabilized rosacea | TARGET - redness -0.8 almost neutral | Pro-Biome +76.5 RECORD + Propolis +72.2 + Mandelic +68 |
| Microbiome / barrier hydration | distinctive target | Pro-Biome Balance Cream (0 + redness +76.5 + imperfections 76.5) |
| Pregnancy / breastfeeding | Cautious selection ⚠ | Avoid Vitamin A-mazing + Vit C 21.5 % - prefer Pro-Biome + Propolis |
| Ultra-sensitive skin / active atopy | Limited - preferred BD panel alternatives | Prefer APLB HA B5 +3.30 RECORD, AXIS-Y Panthenol 10 +3.75 |
| Photoprotection / sun protection | Absent ⚠ - no SPF catalog | Prefer AXIS-Y SPF 50+ +0.75, Apivita +1.75 RECORD, Acorelle +0.5 |
| Dark phototypes looking for AHA | Very strong - Mandelic minus HPI vs glycolic | Mandelic Acid 5 % Skin Prep Water (+1.25 RECORD + antibacterial) |
| Moderate to severe active acne | Complementary - not replacement | Priority dermatology consultation + complementary cosmetics |
| Cosmeceutical community skincare | DISTINCTIVE TARGET - Wishtrend 5M | All references (feedback-driven product development) |
Frequently asked questions
Everything you need really know.
Is By Wishtrend really a Korean K-beauty brand?
Yes. By Wishtrend is an authentic South Korean K-beauty cosmetics brand born of the Wishtrend ecosystem (Wishcompany Inc.) founded in 2010 in Seoul. Editorial origin is distinctive By Wishtrend: born from the Wishtrend community of 5 million skincare enthusiasts (WishtrendTV 1.3M YouTube subscribers + 4M social media + 100M views). By Wishtrend brand officially launched in 2015 as cosmeceutical brand owner of Wishcompany with a distinctive feedback-driven approach. Wishcompany portfolio also includes dear, Klairs (vegan eco-friendly Ulta USA) and Jungle Botanics. Recent corporate milestones December 2019, Beiersdorf (German group Nivea/Eucerin/La Prairie) has acquired a significant stake in Wishcompany Inc. - second largest shareholder. Brand operated from Seoul, distribution in 70+ countries + 1000+ international channels. Signature slogans: «Ingredients, Formulations, Results» and «You are the standard» - accessible, democratic cosmeceutical positioning.
Is Pure Vitamin C 21.5 % By Wishtrend really effective?
Yes, Pure Vitamin C 21.5 % Advanced Serum is one of K-beauty's iconic global references for high-concentration topical cosmetic vitamin C. Concentration 21.5 % pure L-ascorbic acid - the most powerful and scientifically documented form (Pullar JM, Nutrients, 2017; Telang PS, 2013). Documented properties powerful antioxidation, stimulation of collagen I and III synthesis (prolyl hydroxylase cofactor), tyrosinase inhibition, anti-pigmentation action on melasma + lentigos, potentiation of cumulative photoprotection. BD score : anti-aging 90.1 + spots 90.1. Objectively important : at 21.5 % concentration, unfavorable coherent tolerance profile (-2.0 sensitive) - usual cost high cosmetic concentrations. For sensitive skin seeking tolerant radiance Brightening Vit C ferulic pineapple matcha Acure Serum (+1.0 RECORD + spots 76.5 ~25 €). Application: patch test beforehand + gradual introduction 4-6 weeks + SPF 50+ morning MANDATORY strict. Strictly avoid ultra-sensitive skin, severe active rosacea, high-concentration pregnancy. Pure Vit C 21.5 % By Wishtrend remains consistent for resistant skin - one of the best high-concentration L-ascorbic references available (~€25-30) in the K-beauty segment.
What is mandelic acid and why is it so interesting?
Mandelic acid is an alpha-hydroxy acid (AHA) derived from bitter almond extract, with a particularly interesting profile in dermo-cosmetics. Its distinctive feature vs. other AHAs (glycolic, lactic) : significantly larger molecular size (152.15 g/mol vs. 76.05 glycolic acid). Documented benefits (Sarkar R, J Cutan Aesthet Surg, 2018): (1) Slower, more controlled skin penetration - significantly reduces the cost of irritation while maintaining exfoliating efficacy; (2) Distinctive favorable tolerance - AHA particularly recommended for sensitive, acne-prone, darker phototypes (less risk of post-inflammatory hyperpigmentation vs glycolic); (3) Documented antibacterial properties - historically used in urology, particularly relevant for acne-prone skin with Cutibacterium acnes; (4) Multi-target action - chemical exfoliation + accelerated cell renewal + moderate tyrosinase inhibition. For By Wishtrend, the Mandelic Acid 5 % Skin Prep Water has an exceptional algorithmic profile sensitive +1.25 catalog RECORD + quadruple target 76.5. Probably one of the most tolerant and effective AHA references on the BeautyDecoded panel.. Apply 2-3 times a week to clean skin in the evening, SPF 50+ in the morning MANDATORY.
Is By Wishtrend suitable for sensitive skin?
Yes with careful selection. Average sensitive score -0.85 (median -0.20 almost neutral acceptable). 4 references with sensitive score ≥0 Mandelic Acid 5 % (+1.25 RECORD catalog + 7 BD reviews 4.57/5), Polyphenols Propolis 15 % (+0.75), Pro-Biome Balance Cream (0.0 + redness +76.5 RECORD), Green Tea & Enzyme Powder Wash + Poudre nettoyante thé vert/papaye (0.0). Acid-Duo 2 % (-0.2 acceptable). Strictly avoid sensitive skin Pure Vitamin C 21.5 % (-2.0), Sérum 15 % Vit C & Ferulic (-3.0), Vitamin 75 Maximizing Cream (-3.25), Vitamin A-mazing Bakuchiol Night Cream (-1.95 - use with caution, gradual introduction). For ultra-sensitive skin, severe active atopy, severe active rosacea Specialized barrier K-beauty alternatives algorithmically favored - APLB HA B5 Ceramide Cream (+3.30 RECORD absolute BD panel ~€25), AXIS-Y Panthenol 10 Shield Cream (+3.75 RECORD AXIS-Y ~€25), Aveeno Calm + Restore Skin Therapy Balm (+2.30 ~€15). But in the K-beauty cosmetology segment with strong active ingredients + favorable tolerance, By Wishtrend Mandelic + Pro-Biome + Propolis is coherently positioned for sensitive skin seeking cosmeceuticals.
What's the difference between retinaldehyde and classic retinol?
An important objective question. Scientifically documented potency hierarchy of cosmetic retinoids (Sorg O, Dermatology, 2006) : (1) Retinyl palmitate / retinol esters (e.g. Bi-Oil) - requires two enzymatic skin conversions - least potent form; (2) Retinol - enzymatic conversion to retinaldehyde and then retinoic acid; (3) Retinaldehyde (By Wishtrend Vitamin A-mazing, Avène RetrinAL, Allies of Skin Retinal) - a single cutaneous enzyme conversion necessary; (4) Retinoic acid / Tretinoin - direct active ingredient, prescription drug. Retinaldehyde is therefore the most potent cosmetic retinoid after retinoic acid.. For Vitamin A-mazing By Wishtrend, the retinaldehyde + bakuchiol + niacinamide + centella cocktail is particularly cosmetically synergistic - anti-aging score 91.8 catalog RECORD. Compare: Avene RetrinAL 0.1 % (~€30), Liposome Retinol LX APLB (anti-aging 88.4 + sensitive +1.05 RECORD ~€15), Retinal 0.1 % & Peptides Allies of Skin (anti-aging 93.5 RECORD ABSOLU PANEL BD ~€125). STRICTLY AVOID during pregnancy - all cosmetic retinoids are contraindicated pregnancy as a precaution EADV/AAD.
Can By Wishtrend be used during pregnancy?
Qualified answer with important precautions. STRICTLY AVOID during pregnancy and breast-feeding : Vitamin A-mazing Bakuchiol Night Cream - presence of retinaldehyde (retinoid contraindicated in pregnancy according to standard dermatological precautions EADV, AAD). Avoid pregnancy as a precaution Pure Vitamin C 21.5 % Advanced Serum + Sérum 15 % Vitamin C & Ferulic (high cosmetic concentrations of pure L-ascorbic acid). Use with caution and medical approval Mandelic Acid 5 % Skin Prep Water (topical AHA generally considered compatible with cosmetic concentrations, but caution recommended + prior patch test). Consistent selection By Wishtrend pregnancy possible Pro-Biome Balance Cream (0.0 + redness +76.5 RECORD), Polyphenols in Propolis 15 % Ampoule (+0.75), Green Tea & Enzyme Powder Wash (0.0), Poudre nettoyante thé vert + papaye (0.0), Acid-Duo 2 % Mild Gel Cleanser (-0.2 - to be validated). For corrective anti-aging pregnancy compatible (alternative to retinaldehyde Vitamin A-mazing strictly contraindicated) : Acure bakuchiol two-phase serum (0.0 + anti-aging 68 + spots 76.5 - Dhaliwal 2019 documented pregnancy-compatible plant retinol alternative). For photoprotection during pregnancy: Acorelle Organic Face Sun Cream SPF 50 (+0.5 mineral filters preferred), Anthelios Mineral One LRP. To be validated individually with your doctor.
What By Wishtrend routine for acne-prone skin?
The By Wishtrend catalog is particularly relevant for acne-prone skin with 4 references with imperfections ≥76.5 (Mandelic, Propolis, Pro-Biome, Vitamin A-mazing). Acne / blemishes routine By Wishtrend : Morning - Acid-Duo 2 % Mild Gel Cleanser (-0.2 + dimension AHA + mild BHA) + Mandelic Acid 5 % Skin Prep Water (+1.25 RECORD + imperfections 76.5 + antibacterial Cutibacterium acnes documented) + Polyphenols in Propolis 15 % Ampoule (+0.75 + imperfections 76.5 + antibacterial propolis dimension) + Pro-Biome Balance Cream (0.0 + imperfections 76.5 + redness +76.5) + SPF 50+ morning mandatory (alternative AXIS-Y Complete No-stress Physical SPF 50+ +0.75, Anthelios UVMune 400 LRP). Evening Acid-Duo Mild Gel Cleanser + Quad Active Boosting Essence (-1.0 + blemishes 76.5) + Vitamin A-mazing Bakuchiol Night Cream 2-3 times/week in gradual introduction (anti-ageing 91.8 + blemishes 76.5 - retinaldehyde documented acne efficacy). For moderate to severe active acne priority dermatological consultation (topical retinoids/benzoyl peroxide, topical/oral antibiotics, isotretinoin in severe forms as prescribed). By Wishtrend cosmetics can complement medical care, but do not replace dermatological treatment for moderate to severe acne.
What is the BeautyDecoded application?
BeautyDecoded allows you to choose cosmetics adapted to your skin type thanks to INCI analysis. The application analyzes formulations and generates compatibility scores for 80 skin types and profiles. 11 By Wishtrend references were identified in the database with real data, including 7 user reviews for Mandelic Acid 5 % Skin Prep Water (weighted score 4.57/5). Strong signals: the ABSOLUTE editorial nugget Mandelic Acid 5 % (+1.25 RECORD + quadruple target 76.5 + strong user confirmation); the anti-aging nugget Vitamin A-mazing Bakuchiol Night Cream (anti-aging 91.8 RECORD catalog - retinaldehyde + bakuchiol synergy cocktail); and microbiome nugget Pro-Biome Balance Cream (quadruple target RECORD redness +76.5); the propolis nugget Polyphenols 15 % (+0.75 + documented Cutibacterium acnes antibacterial); the iconic global reference Pure Vitamin C 21.5 % (anti-aging 90.1 + spots 90.1); the consistent pregnancy precautions. BD analysis enables objective choices between high-concentration cosmeceutical dimension and algorithmic tolerance profile according to individual skin profile. Particularly relevant for users looking for K-beauty cosmetological anti-aging + radiance + exceptional mandelic acid at an affordable price.
Further information
Browse the 11 By Wishtrend references on your skin profile.
The BeautyDecoded app lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis - particularly useful for identifying the editorial nugget ABSOLUE Mandelic Acid 5 % (+1.25 RECORD + 7 reviews 4.57/5), the anti-aging Vitamin A-mazing Bakuchiol RECORD, the quadruple-target Pro-Biome microbiome, and confirming consistent pregnancy precautions (retinaldehyde strictly contraindicated).
This information is for educational purposes only and does not replace a medical consultation. BeautyDecoded is an artificial intelligence cosmetic analysis application and is not a medical diagnostic tool. By Wishtrend is a South Korean K-beauty cosmetics brand - its products are not medical devices. This analysis is based on 11 By Wishtrend references algorithmically analyzed by BeautyDecoded (median sensitive -0.20 quasi-neutral, average anti-aging 60.5 - cosmeceutical profile consistent with documented concentrated active ingredients) and on 7 unverified user reviews registered on Mandelic Acid 5 %. Algorithmic scores reflect an automated INCI analysis and do not prejudge actual individual tolerance, which varies according to each skin profile. Retinaldehyde (Vitamin A-mazing) and high-concentration pure vitamin C are not recommended during pregnancy and breastfeeding as a standard dermatological precaution (EADV/AAD): validate any routine with a physician during this period. A 48-hour patch test on the forearm is recommended before first use on reactive skin; SPF 50+ in the morning is essential with AHAs and retinoids. In the event of a skin reaction, discontinue use immediately and consult a healthcare professional. For any chronic or resistant skin pathology after 2-3 months (moderate to severe acne, active rosacea, resistant melasma), dermatological consultation is a priority. This article does not constitute a commercial partnership with the By Wishtrend brand.
