Korean brand born in 2010 in Seoul (Wishcompany), conceived as «a love letter to a girl struggling with her skin». Twelve products analyzed across the Midnight Blue, Supple Preparation, Rich Moist Soothing and Fundamental ranges - with their BeautyDecoded scores and 36 actual user feedbacks.
The BeautyDecoded application lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis.
Dear, Klairs was born in 2010 in Seoul by the Wishcompany. Its name is conceived as « a love letter to a girl struggling with her skin »- products are developed based on customer feedback, not industry trends. The brand has reformulated and adjusted its products by listening to users, even modifying its packaging according to feedback received.
All formulas systematically exclude : artificial colors, alcohol, parabens, artificial fragrances. All products are vegan, cruelty-free, made in Korea. Supple Preparation Toner has sold over a million bottles in more than 40 countries.
A precise formulatory philosophy: fewer, better-chosen ingredients at effective concentrations. A 3-storey boutique in Seoul with a tea ceremony waiting list of several weeks - a strong emotional positioning around listening to difficult skins.
«Dear, Klairs is the K-beauty brand that most closely respects its positioning in the BeautyDecoded data. The «Simple but Sufficient» promise is directly reflected in the scores: 8 out of 12 products have positive or zero sensitive skin scores. But the real reviews reveal two clinically interesting paradoxes: Midnight Blue Sérum (algorithmic anti-aging 76.5 but 4 reviews converge on «no visible results»), and Vitamin C (4/5 in irritating daily use, «incredible» in intermittent use).»
Each range targets a specific skin profile. The Supple Preparation range is available in two versions: with and without fragrance - a clinically significant difference (+1.25 vs. -9.75 in sensitivity).
| range | Skin target | BD key products |
|---|---|---|
| Midnight Blue | Sensitive, stressed skin, redness, after-sun | Calming Cream (9 reviews 5/5) + Youth Activating Drop (4 reviews 3.6/5) |
| Supple Preparation | Universal moisturizing, pH balance, sensitive skin | Fragrance-free Toner (4 avis 5/5) + Original Toner + All-over Lotion |
| Rich Moist Soothing | Deep hydration, reactive and dehydrated skin | Serum (2 reviews 5/5) + Ampule Mist (1 review 5/5) |
| Fundamental | Light all-purpose care for combination to oily skin | Water Gel Cream + Watery Oil Drop + Eye Gel |
| Freshly Juiced | Vitamins C and E, radiance and anti-dark spot | Vitamin C Drop (3 opinions 4/5) |
| Cleaning | Double gentle cleansing for all skin types | Gentle Black Cleansing Oil (1 review 4/5) |
A direct consequence of the brand's formulatory charter. No BeautyDecoded reviews report any irritation on the Midnight Blue, Supple Preparation, Rich Moist and Fundamental ranges. The two exceptions (Vitamin C and Toner with fragrance) are linked to identifiable formulatory choices.
| Product | Sensitive score | Interpretation |
|---|---|---|
| Supple Preparation Toner Fragrance-free | +1,25 | Reference for sensitive skin - fragrance / EO / alcohol-free |
| Rich Moist Soothing Serum | +1,25 | Patented Phyto-Oligo - purified, highly tolerant formula |
| Fundamental Water Gel Cream | +0,75 | Aqueous gel without harsh active ingredients - better redness catalog |
| Ampule Mist | +0,75 | Green tea water mist + cucumber + okra - ultra-mild |
| Flexible All-over Lotion Preparation | +0,5 | Emollient body lotion - popular texture |
| Midnight Blue Calming Cream | +0,35 | Guaiazulene + Centella - documented rosacea soother |
| Fundamental Watery Oil Drop | +0,25 | Light biphasic - no irritating ingredients |
| Midnight Blue Sérum / Eye Gel | 0 | Well adapted |
| Gentle Black Cleaning Oil | -0,5 | Light caution - rich emulsifying cleansing oil |
| Vitamin C Freshly Juiced | -7,75 | Ascorbic acid pH 2.5-3 - intermittent use recommended |
| Supple Preparation Toner with fragrance | -9,75 | Fragrance present - contraindicated for hyper-reactive skin |
Sorted by descending BeautyDecoded rating. The catalog is divided into two groups: «basic fragrance-free» products rated 5/5 (Fragrance-Free Toner, Rich Moist, Water Gel) and active anti-aging products rated 3.3-4/5 - perceived efficacy does not always follow formulatory architecture.
| Product | Note | Opinions | Key signal |
|---|---|---|---|
| Midnight Blue Calming Cream | 5,00/5 | 9 | Documented rosacea - validated after-sun care |
| Supple Preparation Toner Fragrance-free | 5,00/5 | 4 | Sensitivity +1.25 - 7-skin technique |
| Préparation Souple All-over Lotion 250 ml | 5,00/5 | 4 | «First place for best textures» |
| Fundamental Water Gel Cream | 5,00/5 | 1 | Redness 76.5 (catalog record) - rosacea |
| Rich Moist Soothing Serum | 5,00/5 | 2 | Sensitivity +1.25 - clinical honesty |
| Ampule Mist | 5,00/5 | 1 | Sensitivity +0.75 - green tea water |
| Fundamental Watery Oil Drop | 4,50/5 | 3 | Glowy for combination skin - make-up compatible |
| Vitamin C Freshly Juiced Vitamin Drop | 4,00/5 | 3 | Anti-ageing 83.3 - intermittent use recommended |
| Gentle Black Cleaning Oil | 4,00/5 | 1 | Non-irritating - rinses clean |
| Midnight Blue Youth Activating Drop | 3,63/5 | 4 | Paradox - anti-aging 76.5 but «no results» |
| Supple Preparation Toner with fragrance | 3,50/5 | 1 | Sensitivity -9.75 - prefer fragrance-free version |
| Fundamental Eye Awakening Gel | 3,33/5 | 3 | Paradox - anti-aging 67.15 but «nothing special» |
Guaiazulene (natural anti-inflammatory blue colorant) and centella asiatica. Cream (5/5 out of 9 reviews) and serum (3.6/5 out of 4 reviews) - same range, two very different user results.
Flagship soothing cream. Guaiazulene (terpene derivative of Roman chamomile oil - characteristic blue color) + centella asiatica + peptides. Dry skin score 91 and normal to dry skin score 91 - excellent. Oily skin score 14 - unsuitable (rich formula). Sensitive skin score +0.35 - well suited.
Anti-aging serum, same range. Guaiazulene + centella + niacinamide. Oily skin score 84 and normal to oily skin score 91 - excellent. Sensitive skin score 0. Anti-ageing score 76.5 - high. Rating 3.625/5 - the lowest in the Dear, Klairs catalog.
The toner having sold over a million bottles in more than 40 countries. Two versions: fragrance-free (5/5, sensitivity +1.25) and with fragrance (3.5/5, sensitivity -9.75). Major clinical difference.
Reworked version of the worldwide bestseller. Phyto-Oligo (patented Alcea extract + Aloe Vera) + AH + beta-glucan + fragrance-free, HE-free, alcohol-free. Oily skin score 91 - excellent. Sensitive skin score +1.25 - catalog record. Anti-ageing score 62.9 - high for a toner.
Large-format body lotion. Score for dry skin 84 and normal to dry skin 91 - excellent. Oily skin score 21 - unsuitable (rich lotion). Sensitive skin score +0.5. Anti-aging score 76.5 - high for a body lotion. Score 57.8 - notable.
Original version with perfume. Sensitive skin score -9.75 - unsuitable. For all sensitive or reactive profiles: the fragrance-free version is formulatively superior and features the same moisturizing active ingredients (Phyto-Oligo, AH, beta-glucan).
Rich Moist Serum (sensitivity +1.25), Water Gel Cream (redness 76.5 record catalog), Watery Oil Drop glowy for combination skin, and paradoxical Eye Gel.
Universal gel-cream. Almost universal profile - dry skin 88.2 and oily skin 91. Sensitive skin score +0.75. Redness score 76.5 - the best of the Dear, Klairs catalog. Anti-aging score 79.05 - exceptionally high for a universal moisturizing cream.
Phyto-Oligo (Patented Alcea + Aloe) + (Patented Alcea + Aloe) + (Patented Alcea + Aloe) Betaine + Multi-molecular weight AH + Centella. Oily skin score 84 - excellent. Sensitive skin score +1.25 - catalog record. Spot score 76.5 - high for a moisturizing serum.
Biphasic «watery oil» serum - aqueous phase + light oily active ingredients. Oily skin score 84 - excellent. Sensitive skin score +0.25. Imperfections 51 and redness 61.2 - high. Glowy finish with no greasy effect.
Caffeine + kidney bean extract. Oily skin score 84 and normal to oily skin score 91 - excellent. Sensitive skin score 0. Anti-aging score 67.15 - high. Rating 3.33/5 - second lowest in the catalog.
Freshly Juiced Vitamin C (anti-aging 83.3, spots 76.5 - intermittent use mandatory) and Gentle Black make-up remover oil.
Vitamin C 5 % (ascorbic acid) + antioxidant active ingredients. Oily skin score 84 - excellent. Sensitive skin score -7.75 - unsuitable. Anti-aging score 83.3 - catalog record. Score spots 76.5 - very high.
A unique structural feature of the catalog: two products with a notable dissonance between high algorithmic score and user rating below 4/5. Documents the limits of pure formulatory evaluation and introduces the notion of «perceived result» vs. «formulatory potential».
| Product | AA algorithm score | Note avis | Reason for dissonance |
|---|---|---|---|
| Midnight Blue Youth Activating Drop | 76.5 (high) | 3.6/5 (4 reviews) | «No visible results» - soothing active ingredient with no perceived anti-aging results - texture too liquid |
| Fundamental Eye Awakening Gel | 67.15 (good) | 3.3/5 (3 reviews) | «Nothing special» - caffeine in pockets: 1 positive review, 2 disappointments |
Six marquess with similar positioning. Dear, Klairs stands out for its strong emotional positioning («love letter to a girl with difficult skin») and sensitive skin scores that are systematically higher than the K-beauty average.
| Brand | Average price | Positioning vs Dear, Klairs |
|---|---|---|
| Dear, Klairs (Korea) | 18-38 € | Minimalist - sensitive skin - «Simple but sufficient» - Wishcompany |
| Skin1004 (Korea) | 10-20 € | Centella Madagascar - reactive sensitive skin - even more minimalist |
| ANUA (Korea) | 12-22 € | Houttuynia cordata - soothing - less structured on ranges |
| Byoma (USA/K-beauty style) | 15-25 € | Ceramides - barrier - inspired by K-beauty but an American brand |
| CeraVe (USA) | 8-22 € | Ceramides + niacinamide - sensitive skin - fragrance-free - dermato |
| Avène (France) | 12-28 € | Soothing thermal spring water - sensitive skin - dermo-pharma vs K-beauty |
«Dear, Klairs is the K-beauty brand that most closely respects its positioning in the BeautyDecoded data: 8 out of 12 products with positive or zero sensitive skin scores. The most valuable signal: Fundamental Water Gel Cream (redness 76.5, anti-aging 79.05, rosacea documented). The two paradoxes (Midnight Blue Serum, Eye Gel) document the limits of pure formulatory evaluation - a correct active ingredient does not always generate a perceivable result.»
The BeautyDecoded application lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis.
Information for educational purposes only, not a substitute for medical consultation. BeautyDecoded is a cosmetic analysis application using artificial intelligence and is not a medical diagnostic tool. The results presented depend on the user's diligence and skin type. This article does not constitute a commercial partnership with the Dear, Klairs brand.