Brand reviews - BeautyDecoded analysis
SHOOT.

Opinions SHOOT - Doctor's analysis and BeautyDecoders' opinion.

TIRTIR is a South Korean cosmetics brand founded in 2016 in Seoul by Lee Yubin, which became world famous via the viral success of its Mask Fit Red Cushion. The skincare range applies K-beauty formulatory rigor to «glass skin» positioning, with an exceptional algorithmic tolerance profile - average sensitive skin score +0.12, the BeautyDecoded project's absolute record to date. Twenty-seven references analyzed.

Author Dr Sylvain David
Expertise Independent cosmetic analysis
Products analyzed 27 INCI references
Compiled opinions Pure algorithmic analysis
+0,12
Medium sensitive skin - RECORD ABSOLUTE BeautyDecoded panel
+3,25
Cica Care Serum - absolute record project tolerance
90,1
Pure Vitamin C24 - record-breaking simultaneous anti-ageing + spot removal
93,5
Azelaic 12% redness - equal AZID Theramid reference

An exceptional K-beauty brand - rigorous glass skin formulation and record tolerance.

TIRTIR is a South Korean cosmetics brand founded in 2016 in Seoul by Korean beauty influencer Lee Yubin. The name stands for «Trust In Radiance» - confidence in the skin's natural radiance. The brand became world-famous thanks to the viral success of its Mask Fit Red Cushion (cushion foundation now the segment benchmark). Distribution 100 % made in Korea, internationally notably in France via Holy Skin (Bordeaux), K Beauty World, YesStyle, and at selected Sephora and multimarques retailers. The key differentiator of the TIRTIR skincare range is the rigorous K-beauty formulation applied to a «glass skin» positioning.» («glass skin» - the moisturized, luminous, smooth effect characteristic of Korean skincare philosophy). This philosophy favors deep hydration, soothing and prevention over aggressive correction.. Formulations systematically use documented multi-acid combinations : centella asiatica + niacinamide + panthenol + hyaluronic acid + ceramides + botanical extracts - signature combination that forms the basis of the contemporary K-beauty barrier. Average score for sensitive skin: +0.12 (median +0.50) - is the most favourable algorithmic tolerance profile observed among all marquess analysed by BeautyDecoded to date. Average redness score +38.7 - also a favorable record. Average anti-aging score 67.9 (excellent) - Average blemish score 60.0 (very good).

01

A record algorithmic tolerance profile - an absolute record for the BeautyDecoded project

First objective and remarkable element of the analysis: TIRTIR has the most favorable average sensitive skin score of all the marquess analyzed by BeautyDecoded to date.. Average score: +0.12 (median +0.50) - is the first catalog with a positive average score, indicating a formulation systematically designed for skin tolerance. To put this result into perspective with the marques previously analyzed : Theramid +0.68 (median -0.35), On The Wild Side -2.71, Ole Henriksen -5.25, Revuele -1.06, Pure Altitude -4.31, Rituals -9.91. TIRTIR therefore objectively stands out from the panel on this criterion - and despite a catalog containing serious concentrated assets (azelaic acid 12 %, niacinamide 20 %, PHA 15 %, vitamin C 24 %, retinal). This feature deserves a formulatory explanation: The K-beauty TIRTIR signature consists of systematically combining each powerful active ingredient with a cocktail of barrier support + soothing agents.. Recurring elements identified in the catalog : Centella asiatica present in 15 of the 27 references (Bylka 2013), niacinamide in 14 references (Draelos 2005), panthenol (provitamin B5) soothing and restorative barrier (Ebner 2002), hyaluronic acid in a high systematic position, and Ceramide NP by name in several formulations (Milk Skin Toner, Ceramic range) - a rarity in the affordable consumer K-beauty segment.

02

Concentrated active ingredients that are exceptionally well tolerated

The most impressive aspect of the TIRTIR catalog is its concentrated active serums. Where these assets usually generate unfavorable sensitive skin scores (typically -3 to -6), TIRTIR achieves remarkable scores. : Azelaic Acid 12% Serum - sensitive skin score +0,25 with redness 93.5 and blemishes 76.5 - comparable to AZID Theramid (+0.1 sensitive, redness 93.5), which has until now been the tolerant azelaic acid formulation reference; ; Niacinamide 20% Serum - sensitive skin score 0.00 - neutral despite concentration at 20 % (usually irritating concentration above 10 %), anti-aging 68.0, spots 76.5 ; PHA 15% Serum - sensitive skin score -1,10 with anti-aging 79.9 and blemishes 68.0, PHAs being gentler exfoliants than conventional AHAs; ; Cica Care Serum - sensitive skin score +3.25 - the highest ever observed among the marquess analyzed by BeautyDecoded, with redness 81.6 and anti-aging 74.8. Two references escape the generally favorable tolerance profile and deserve an honest report. : the Pure Vitamin C24 Serum (24 % pure L-ascorbic acid, sensitive -3.0, anti-aging 90.1, spots 90.1) and the’Ice-Cooling Water Drop Serum (cosmetic retinal, sensitive -3.1, anti-aging 86.7) - powerful corrective formulations whose unfavorable profile is consistent with their function.

Editorial reading

TIRTIR is an exceptional formulatory case in the BeautyDecoded project. A Korean brand founded in 2016 by Lee Yubin, it achieves the most favorable average score for sensitive skin observed on the panel - +0.12 (median +0.50). The first catalog analyzed to have a positive average score, ahead of Theramid (+0.68), On The Wild Side (-2.71) and Ole Henriksen (-5.25).

The K-beauty TIRTIR strategy consists of systematically combining each powerful active ingredient with a barrier-support cocktail: centella + niacinamide + panthenol + PHA + ceramides. The result: serious concentrated active ingredients (AA 12 %, niacinamide 20 %, PHA 15 %, vit C 24 %, retinal) with preserved tolerance scores.

Four absolute project records are worth mentioning: Cica Care Serum +3.25 sensitive (BD panel record all categories), Azelaic 12% redness 93.5 (equals AZID Theramid), Pure Vitamin C24 anti-aging 90.1 + spots 90.1 simultaneous, Niacinamide 20% sensitive 0.0 despite usually irritating concentration. The Milk Skin Toner contains copper peptides + Argireline + Ceramide NP + adenosine in a €25-30 toner - unusual.

For sensitive, rosaceous or post-procedure skin: probably the most relevant catalog observed. For resistant skin looking for concentrated active ingredients: Vitamin C24 and retinal Ice-Cooling Water Drop offer performances equivalent to dermo-cosmetic references.

A 100 % algorithmic analysis - 27 INCI references without BD user reviews.

The TIRTIR analysis presents a methodological specificity to be honestly pointed out. The BeautyDecoded database contains 27 algorithmically analyzed TIRTIR references but no user reviews registered on this catalog at the time of writing.

📊
This analysis is therefore based exclusively on two objective sources : BeautyDecoded algorithmic scores (based on analysis of complete INCI lists and weighting by skin profile according to 80 skin types) and detailed examination of INCI compositions. Absence of BD notice reflects recent distribution of TIRTIR in France - brand distributed mainly via Holy Skin (Bordeaux), K Beauty World, YesStyle and certain Sephora multimarques retailers, less represented in the historical BD user base. Methodological consequences : (1) the strengths of this analysis - the breadth of the catalog (27 references) enables complete objective mapping of the TIRTIR formulatory signature, identifying absolute records in the BeautyDecoded project (Cica Care Serum sensible +3.25, Vitamin C24 anti-aging 90.1 + spots 90.1, Azelaic 12% redness 93.5) ; (2) the limits - l’lack of validation by real user feedback means that successful use cases are not digitally documented. For the consumer use this analysis as a indicative formulatory mapping, and complete with a 48 h patch test before adoption.

The nine ranges in the TIRTIR catalog - thematic mapping.

The catalog analyzed includes 27 skincare references divided into 9 theme ranges 9 serums, 6 lotions/toners, 4 cleansers, 4 creams, 2 eye contours, 1 make-up remover and 1 sunscreen.

range Skin target Product highlights
Milk Skin Hydration, glass skin, sensitive skin Milk Skin Toner Jumbo/Original/Light/Light Mini, Milk Creamy Foam Cleanser
Ceramic Ceramide barrier, deep hydration Ceramic Cream, Ceramic Cream Light, Ceramic Milk Ampoule
Matcha Soothing, antioxidant green tea Matcha Skin Toner, Matcha Calming Cream
Cica & SOS Barrier repair, redness Cica Care Serum, SOS Serum, Ice-Cooling Toner Pack Pads
Concentrated assets Anti-imperfections, corrective anti-aging Azelaic Acid 12% Serum, Niacinamide 20% Serum, PHA 15% Serum, Ice-Cooling Water Drop (retinal)
Vitamin C Anti-ageing, anti-spot, radiance Pure Vitamin C24 Serum, Collagen Core Glow Essence
Hydro Boost / Enzyme Gentle cleaning, double cleansing Hydro Boost Cleansing Balm, Hydro Boost Enzyme Powder Wash
Eye contour Anti-dark circles, periocular anti-wrinkles Collagen Lifting Eye Cream, Banana BDRN Eye Serum
Sun protection Daily SPF50 Hydro UV Shield Sunscreen SPF50

Average score for sensitive skin - TIRTIR vs. other marquess analyzed.

Comparative mapping of average score for sensitive skin of TIRTIR vs. the marques previously analyzed by the BeautyDecoded project. TIRTIR is the first brand in the panel to achieve a positive average score.

Brand Average score for sensitive skin Positioning
SHOOT+0,12K-beauty glass skin - RECORD ABSOLU panel BD
Theramid+0,68NicheBeautyLab premium clinical serum
The MASK Dr.+0,21K-beauty discount Action sheet masks
Revuele-1,06Active-centric, accessible European
On The Wild Side-2,71Bio sauvage français B Corp + Ecocert
Pure Altitude-4,31Spa luxe alpin Sibuet - signature edelweiss
Ole Henriksen-5,25Actif-centré premium LVMH/Kendo (Vit C + AHA + retinol)
Cosmia-5,39Auchan private label - accessible mass retailing
Rituals-9,91Sensory Lifestyle Amsterdam - unfavorable record
🏆
TIRTIR - first catalog in the comic panel with a positive average score. The average TIRTIR sensitive skin score (+0.12) is exceptional because it characterizes a catalog containing serious concentrated assets (azelaic acid 12 %, niacinamide 20 %, PHA 15 %, vitamin C 24 %, retinal). This rare combination of clinical concentrations + preserved algorithmic tolerance is due to the K-beauty formulation strategy applied to the letter. : each powerful active ingredient is systematically combined with a barrier + soothing support cocktail (centella + niacinamide + panthenol + AH + ceramides + soothing botanical extracts). For the most reactive skinthe Cica Care Serum (+3.25 sensitive - absolute panel record) is probably the best centella formulation on the world market to date. Project comparison is the the first catalog to combine positive average tolerance + serious concentrated active ingredients + high anti-aging/blemish scores, a rare combination in the BeautyDecoded panel.

Mapping the 27 references - compatibility by skin profile.

Objective mapping of 27 references TIRTIR through the BeautyDecoded grid by skin profile.

Skin profile Average score Algorithmic reading
Sensitive/reactive skin+0,12OPTIMAL TARGET PROFILE - Cica Care (+3.25), Matcha Toner (+2.5), Milk Skin Light (+1.8)
Dry / dehydrated skinExcellentMilk Skin Toner Original/Jumbo, Ceramic Cream, SOS Serum - deep hydration
Oily skin / imperfectionsVery goodMilk Skin Light, Ceramic Cream Light, Azelaic 12%, PHA 15%, Niacinamide 20%
Corrective anti-aging (35+)67,9Pure Vitamin C24 (90.1), Ice-Cooling Water Drop retinal (86.7), PHA 15% (79.9)
Redness / rosacea+38,7TARGET PROFILE - Azelaic 12% (93.5), Cica Care (81.6), Matcha (83.3), SOS Serum (76.5)
Preventive anti-aging (ages 25-35)ExcellentMilk Skin Toner (peptides + ceramides), Collagen Lifting Eye, Collagen Core Glow
Pigment spots60,0Pure Vitamin C24 (90.1), Ice-Cooling Water Drop (79.9), Niacinamide 20% (76.5)

TIRTIR flagship references, at a glance.

Sorted by decreasingly sensitive skin score. Multiple absolute records for the BeautyDecoded project Cica Care +3.25 (record sensitive), Azelaic 12% redness 93.5 (equal to Theramid), Pure Vitamin C24 anti-aging 90.1 + spots 90.1, Niacinamide 20% sensitive 0.0.

Product range Sensitive skin Key score
Cica Care SerumCica & SOS+3,25RECORD ABSOLUTE - Redness 81.6 - Anti-ageing 74.8
Matcha Skin TonerMatcha+2,50Redness 83.3 - Anti-ageing 74.8
Matcha Calming CreamMatcha+2,00Redness 83.3 - Anti-ageing 74.8
Milk Skin Toner LightMilk Skin+1,80Anti-ageing 74.8 - Spots 76.5 - Redness 76.5
Ceramic Cream Light 50 mlCeramic+1,80Anti-ageing 74.8 - Spots 76.5 - Redness 83.3
Milk Skin Toner (Jumbo/Original)Milk Skin+1,55Anti-ageing 74.8 - Spots 76.5 - K-beauty bestseller
SOS SerumCica & SOS+1,15Anti-ageing 74.8 - Redness 76.5
Hydro Boost Cleansing BalmHydro Boost+1,10Oil cleanser - Redness 76.5
Collagen Lifting Eye CreamEye contour+1,05Anti-ageing 71.4 - peptide eye contour care
Ceramic CreamCeramic+0,50Barrier ceramides - shea + green tea + cica
Azelaic Acid 12% SerumConcentrated assets+0,25Redness 93.5 (TOP) - Imperf 76.5 - Spots 76.5
Niacinamide 20% SerumConcentrated assets0,00Anti-ageing 68.0 - Spots 76.5 - neutral despite 20 %
PHA 15% SerumConcentrated assets-1,10Anti-ageing 79.9 - Imperf 68.0 - gentle exfoliant
Pure Vitamin C24 SerumVitamin C-3,00Anti-aging 90.1 (TOP) - Spots 90.1 (TOP)
Ice-Cooling Water Drop SerumConcentrated assets-3,10Retinal cosmetic - Anti-aging 86.7
Hydro UV Shield Sunscreen SPF50Sun protection-3,50SPF50 - moderate tolerance profile
Family 01

Absolute record-breaking relief - Cica Care Serum (+3.25 record), Matcha Toner, SOS Serum

Visit Cica Care Serum obtains the highest-ever sensitive skin score among the marquess analyzed by BeautyDecoded : +3,25. Probably the the best centella formulation on the world market to date. Matcha Skin Toner (+2.50) and SOS Serum (+1.15) complete the TIRTIR signature soothing range.

Centella asiatica soothing serum - absolute record BeautyDecoded panel

Cica Care Serum

- N/A (INCI analysis - sensitive skin +3.25 RECORD ABSOLUTE panel) ~28 € / 50 ml
RECORD ABSOLU PANEL BEAUTYDECODED - sensitive skin +3.25 - 4 isolated centella compounds + green tea + liquorice + panthenol

A soothing serum formulation built around a significant concentration of centella asiatica : Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid - 4 active centella compounds isolated and documented, associated with green tea (Camellia sinensis) antioxidant polyphenols, liquorice (Glycyrrhiza glabra), panthenol and allantoin. This combination covers all documented skin-soothing mechanisms Anti-inflammatory, antioxidant, barrier restorer, anti-irritation. Sensitive skin score +3.25 + redness score 81.6 - probably one of the best centella formulations on the world market and certainly the most tolerant formulation reference observed on the BeautyDecoded panel to date.

Scores BeautyDecoded
Dry skin
83,3
Oily skin
84
Normal to dry skin
83,3
Normal to oily skin
91
Sensitive skin
+3,25
Anti-aging / Redness
74,8 / 81,6
✅ Sensitivity verdict Suitable for sensitive skin (score: +3.25 - ABSOLUTE RECORD BeautyDecoded panel). Exceptional profile for the most reactive skin, rosacea, post-procedure.
Source: Bylka W et al. Centella asiatica in cosmetology. Postepy Dermatol Alergol. 2013.
" Cica Care Serum TIRTIR is the absolute formulation nugget among the marques analyzed. For a patient undergoing dermatological post-procedure (laser, peeling, microneedling), for a rosacea flare-up, for stabilized adult atopic dermatitis, for the most reactive skin that cannot tolerate any other product - this is my first recommendation from the BeautyDecoded panel.. Cross-project comparison : Centella Ampoule Skin1004 (~16 €, 35 reviews 4,86/5, anti-aging 91,8, sensitive skin +2,25 - Q/P universal reference any BD base up to TIRTIR) ; Bariéderm-Cica Gel-Cream Uriage (~17 €, thermal spring water + Cica, sensitive skin +0.5); ; Cicaplast Baume B5 LRP (~€13, fragrance-free panthenol concentrate); ; Probio-Cica Bakuchiol Skin1004 (~€22, anti-aging 85, sensitive skin +2.25 - Dhaliwal 2019 pregnancy compatible). Cica Care Serum TIRTIR at €28 outperforms Skin1004 Centella Ampoule in terms of pure tolerance (+3.25 vs. +2.25) - the best panel record to date.. Application 2-3 drops morning and evening as the main soothing serum, to be incorporated into a permanent routine for fragile skin.»
Verdict - RECORD - Probably the best centella formulation of the BD panel analyzed. Absolute reference for sensitive skin, rosacea, post-dermatological procedures. 4 isolated centella compounds + coherent soothing cocktail.
Soothing toner green tea + centella - sensitive skin +€2.50

Matcha Skin Toner

- N/A (INCI analysis - sensitive skin +2.50 + redness 83.3) ~22 € / 200 ml
Sensitive skin +2.50 - Matcha + green tea + centella + panthenol - daily soothing alternative

Soothing toner built around matcha (Camellia sinensis leaf extract) in the top INCI position, centella asiatica, panthenol, allantoin and hyaluronic acid. Green tea is documented for its antioxidant polyphenols (EGCG - epigallocatechin gallate)., They are particularly protective against UV oxidative stress and have an anti-inflammatory effect on the skin. Sensitive skin score +2.50 + redness 83.3 - remarkable soothing profile for daily toning.

Scores BeautyDecoded
Dry skin
83
Oily skin
91
Normal to dry skin
83
Normal to oily skin
91
Sensitive skin
+2,50
Anti-aging / Redness
74,8 / 83,3
✅ Sensitivity verdict Suitable for sensitive skin (score: +2.50). Remarkable soothing profile for a daily toner - green tea + centella + panthenol.
" Matcha Skin Toner is an excellent daily soothing alternative to Milk Skin Toner for sensitive skin attracted to green tea.. Score +2.50 - second highest sensitive skin score in the TIRTIR catalog after Cica Care Serum. Compatible with a reactive skin routine, use morning and/or evening after cleansing.. Cross-project comparison : Skin1004 Madagascar Centella Ampoule (~€16, anti-aging 91.8); ; Beauty of Joseon Glow Replenishing Rice Milk (ferment-rich toner, K-beauty alternative base)».»
Verdict - Sensitive skin +2.50 - daily soothing alternative. Matcha + centella + panthenol. Compatible with morning and evening reactive skin routines.
Soothing tri-action serum - K-beauty bestseller

SOS Serum

- N/A (INCI analysis - sensitive skin +1.15 + anti-aging 74.8) ~26 € / 50 ml
Best-seller K-beauty TIRTIR - sensitive skin +1.15 - centella + green tea + skullcap + Japanese knotweed

Serum focused on centella asiatica + soothing botanical extracts (green tea, Chinese skullcap, Japanese knotweed). It is the best-seller in the TIRTIR skincare range, alongside Milk Skin Toner.. Anti-ageing score 74.8 + redness score 76.5 - remarkable tri-action profile for a soothing serum.

Scores BeautyDecoded
Dry skin
91
Oily skin
84
Normal to dry skin
91
Normal to oily skin
91
Sensitive skin
+1,15
Anti-aging / Redness
74,8 / 76,5
✅ Sensitivity verdict Suitable for sensitive skin (score: +1.15). Favorable tri-action profile (anti-aging + soothing + anti-imperfections). Best-seller K-beauty TIRTIR.
" SOS Serum is the slightly less concentrated alternative to Cica Care Serum, at a similar price. - choice according to formulation preference and profile. For daily use on sensitive skin without active inflammatory flare-ups, SOS Serum is all you need.. For more reactive skin, rosacea or post-procedure, Cica Care Serum (+3.25) is preferable.. In both cases, it's the expression of the K-beauty TIRTIR strategy applied to perfection.. »
Verdict - Best-seller K-beauty - sensitive skin +1.15 + anti-aging 74.8 + redness 76.5. Daily alternative to Cica Care Serum for non-inflammatory routines.
Family 02

Milk Skin signature glass skin - Milk Skin Toner (copper peptides + Argireline) and Ceramic Cream

Visit Milk Skin Toner is the K-beauty signature product TIRTIR, The «glass skin» effect. Exceptionally rich, multi-active formulation for a toner: niacinamide + centella + GHK-Cu copper peptides + Argireline + Ceramide NP + adenosine + beta-glucan. Ceramic Cream completes the ceramide barrier care routine.

K-beauty signature toner-essence - exceptional multi-activity

Milk Skin Toner (Jumbo / Original / Light)

- N/A (INCI analysis - sensitive skin +1.55 + multi-active peptides) ~25-30 € / 100-150 ml
Exceptional multi-active toner - niacinamide + centella + GHK-Cu + Argireline + Ceramide NP + adenosine + beta-glucan

Visit Milk Skin Toner is the signature product of the TIRTIR skincare range., a Korean favorite for its «glass skin» effect. INCI analysis reveals an exceptionally rich multi-active formulation for a toner : niacinamide in 4th INCI position, rice bran extract (Oryza sativa bran extract), centella asiatica, liquorice (Glycyrrhiza glabra) anti-inflammatory, green tea (Camellia sinensis) antioxidant, German chamomile, scutellaria baïcalensis. Remarkable presence of advanced anti-aging active ingredients : panthenol (provitamin B5), allantoin, sodium hyaluronate, adenosine (documented anti-aging Iwaki 2011), beta-glucan (skin immunomodulator), Ceramide NP, and -. particularly noteworthy - Copper Tripeptide-1 (GHK-Cu) and Acetyl Hexapeptide-8 (Argireline) - documented anti-aging peptides (Pickart 2018) rarely found in a toner at this price level. Fragrance-free, alcohol-free, dermatologically tested.

Scores BeautyDecoded
Dry skin
91
Oily skin
84
Normal to dry skin
91
Normal to oily skin
91
Sensitive skin
+1,55
Anti-aging / Spots / Redness
74,8 / 76,5 / 83,3
✅ Sensitivity verdict Suitable for sensitive skin (score: +1.55). Remarkable tri-action profile (anti-aging 74.8 + spots 76.5 + redness 83.3). No major irritants detected.
Source: Pickart L et al. GHK-Cu in oxidative stress and skin regeneration. Biomedicines. 2018.
" TIRTIR Milk Skin Toner is probably one of the best-formulated toner-essences on the consumer cosmetics market today.. For consumers looking for a consistent K-beauty routine with no particular skin type, this is a relevant option to include in their daily morning and evening routine after cleansing.. The simultaneous presence of niacinamide + centella + copper peptides + Argireline + ceramide + adenosine + beta-glucan in an affordable formulation (~€25-30) is unusual.. Cross-project comparison on documented peptides : Copper Peptide Theramid (~€50, anti-aging 86.7 - GHK-Cu Pickart 2018 + bifida ferment + 4 peptides); ; Multi-Peptides + Copper 1 % The Ordinary (~€16.60, anti-aging 88.4 - concentrations communicated); ; Argireline Solution 10 % The Ordinary (~6 €, Argireline pur). TIRTIR Milk Skin Toner at €25-30 integrates the two documented peptides (GHK-Cu + Argireline) in a daily toning formulation - a rare combination at the price of a standard toner.. Declinations : Light for combination-oily skin, Original for normal to dry skin. »
Verdict - K-beauty bestseller perfectly justified. Exceptional multi-active formulation - copper peptides + Argireline + Ceramide NP + adenosine. Suitable for all skin types, including sensitive skin. Unusual Q/P for peptides documented at this price.
Ceramide barrier cream - normal to dry skin

Ceramic Cream

- N/A (INCI analysis - sensitive skin +0.50 + ceramides) ~32 € / 50 ml
Barrier ceramides - shea + olive + green tea + centella - normal to dry skin (Light for combination skin)

Barrier cream built around shea butter, ceramides, olive oil, green tea and centella asiatica. This is TIRTIR's best-selling cream, designed for normal to dry skin seeking deep hydration + barrier support.. For combination/oily skin, choose Ceramic Cream Light. (sensitive +1.80, lighter formulation).

Scores BeautyDecoded
Dry skin
84
Oily skin
31,5
Normal to dry skin
91
Normal to oily skin
63
Sensitive skin
+0,50
Anti-aging / Redness
54,4 / 24,7
✅ Sensitivity verdict Suitable for sensitive skin (score: +0.50). Rich formula for dry to normal skin. Ceramides + shea butter + olive + green tea + cica.
" Ceramic Cream is the perfect way to round off a K-beauty routine with an emollient barrier treatment for dry to normal skin.. For combination-oily skin profiles, Ceramic Cream Light offers a better compromise (lighter texture + sensitive score +1.80 higher). Cross-project comparison : CeraVe Moisturizing Cream (~12 €, ceramides 1/3/6-II - ceramides reference available); ; Toleriane Sensitive Cream LRP (~€16, documented sensitive skin); ; Cicaplast Baume B5 LRP (~13 €, panthenol concentrate). TIRTIR offers a more sensorial K-beauty approach at a superior price. »
Verdict - Emollient barrier care for dry to normal skin - sensitive skin +€0.50. Ceramides + shea + green tea. Ceramic Cream Light (+1.80) for combination skin.
Family 03

Exceptionally tolerant concentrated actives - Azelaic 12% (redness 93.5), Niacinamide 20% (sensitivity 0.0), PHA 15%

Three serums with concentrated active ingredients exceptionally well tolerated thanks to the K-beauty TIRTIR strategy. Azelaic Acid 12% Serum obtains redness 93.5 - equal AZID Theramid (project's tolerant azelaic reference). Niacinamide 20% Serum obtains sensitive 0.0 despite usual irritant concentration. PHA 15% Serum gentle anti-aging scrub 79.9.

Azelaic acid serum 12 % - redness 93.5 catalog record

Azelaic Acid 12% Serum

- N/A (INCI analysis - redness 93.5 + sensitivity +0.25) ~30 € / 50 ml
Redness 93.5 catalog record equals AZID Theramid - sensitive skin +0.25 on AA 12 % - rosacea alternative reference

Single-active serum: azelaic acid at 12 % - cosmetic concentration corresponding to the documented therapeutic threshold (15 % in cosmetics, 20 % in prescribed medical formulations). Azelaic acid is a natural dicarboxylic acid with keratolytic, antibacterial (Cutibacterium acnes) and anti-inflammatory properties., documented in mild to moderate acne and rosacea (Draelos 2006). Redness score 93.5 - the highest in the TIRTIR catalog - is consistent with the documented anti-inflammatory and anti-erythematous effect of azelaic acid on rosacea. The sensitive positive score (+0.25) despite the concentration at 12 % is the expression of the K-beauty formulation supported by centella + niacinamide + soothing active ingredients as compensation..

Scores BeautyDecoded
Dry skin
58,8
Oily skin
84
Normal to dry skin
58,8
Normal to oily skin
91
Sensitive skin
+0,25
Imperf / Redness / Spots
76,5 / 93,5 / 76,5
✅ Sensitivity verdict Suitable for sensitive skin (score: +0.25) on an active ingredient with 12 %, which is usually irritating. Redness score 93.5 (TOP of BeautyDecoded panel).
Source: Draelos ZD et al. Azelaic acid 15% gel in the treatment of rosacea. J Drugs Dermatol. 2006.
" Together with AZID Theramid (15 % AA + ceramides), TIRTIR Azelaic Acid 12% Serum now forms the duo of the two best tolerant azelaic acid formulations on the consumer cosmetics market to date.. For a vascular and inflammatory rosacea patient looking for an active ingredient with a documented anti-erythematous effect, this is a relevant option. - to be incorporated into your daily morning and evening routine. 12 % concentration slightly lower than AZID Theramid (15 %), but at a more affordable price. Cross-project comparison : AZID Theramid (~38 €, AA 15 % + ceramides, spots 88.4 + redness 93.5, 5/5 out of 5 BD reviews - best tolerant azelaic formulation reference); ; SVR Azelaic Flash Ampoule (~22 €, AA 15 % clinical reference concentration); ; The Ordinary Azelaic Acid Suspension 10 % (~9 €, concentration communicated). SPF50+ mandatory in the morning (azelaic acid can increase sun sensitivity).»
Verdict - Excellent azelaic acid tolerance - redness 93.5 catalog record equals AZID Theramid. Reference redness / rosacea + blemishes. Relevant AZID Theramid alternative at a more affordable price.
Serum niacinamide 20 % - sensitive 0.0 despite high concentration

Niacinamide 20% Serum

- N/A (INCI analysis - sensitive 0.0 on niacinamide 20 %) ~28 € / 50 ml
Sensitive 0.0 on niacinamide 20 % (usually irritant > 10 %) - K-beauty concentration supported by soothing cocktail

Serum focused on niacinamide at 20 % - high concentration of this active ingredient (the standard cosmetic reference is 5-10 %, and above 10 % the risk of irritation theoretically increases). Neutral sensitive skin score (0.0) despite this concentration: a remarkable result that suggests a formulation supported by soothing active ingredients to compensate for the high concentration.. Niacinamide has been documented for 4 mechanisms barrier reinforcement through stimulation of endogenous ceramides (Draelos 2005), sebum regulation, inhibition of melanosome transfer (anti-pigmentation), anti-inflammatory.

Scores BeautyDecoded
Dry skin
73,5
Oily skin
84
Normal to dry skin
73,5
Normal to oily skin
91
Sensitive skin
0,00
Anti-ageing / Spots
68 / 76,5
✅ Sensitivity verdict Suitable for sensitive skin (score: 0.00) - neutral despite a niacinamide concentration of 20 % (usually irritating above 10 %).
Source: Draelos ZD et al. Niacinamide-containing facial moisturizer improves skin barrier. J Cosmet Dermatol. 2005.
" Niacinamide 20% TIRTIR is probably the best-tolerated, highly concentrated niacinamide formulation on the consumer market today.. For patients looking for an intensive niacinamide boost (sebum regulation, anti-spot, anti-aging), this is a relevant option without the usual risk of irritation at this concentration.. Cross-project comparison : Niacinamide 10 % + Zinc 1 % The Ordinary (~7.90 €, concentration 10 % - Q/P reference accessible) - TIRTIR offers a twice the concentration with an equivalent tolerance profile at a higher price ; Anti-Imperfections Niacinamide + Zinc Typology (~12 €). Morning or evening routine, to be used sparingly (1 niacinamide serum at a time, not all at once).. »
Verdict - Sensitive 0.0 on niacinamide 20 % - formulatory record. K-beauty concentration supported by soothing cocktail. Q/P: 2× concentration vs. The Ordinary at a higher price.
PHA 15 Serum % - gentle exfoliator for sensitive skin

PHA 15% Serum

- N/A (INCI analysis - anti-aging 79.9 + sensitive -1.10) ~26 € / 50 ml
Anti-ageing 79.9 + sensitive -1.10 - PHA gentle exfoliants (gluconolactone, lactobionic acid) more tolerant than conventional AHAs

Exfoliating serum with PHA (Polyhydroxy Acids) to 15 % - larger molecules than the Traditional AHAs (glycolic acid, lactic acid) that penetrate less deeply into the skin. Mild exfoliants that are better tolerated than conventional AHAs, with surface keratolytic effects + humectant properties (Edison BL, J Drugs Dermatol, 2004). Anti-ageing score 79.9 consistent with significant concentration and gentle exfoliating profile. Sensitive score -1.10 - moderate for an exfoliant at 15 %.

Scores BeautyDecoded
Dry skin
68
Oily skin
91
Normal to dry skin
68
Normal to oily skin
91
Sensitive skin
-1,10
Anti-ageing / Imperf
79,9 / 68
⚠ Sensitivity verdict Slight caution (score: -1.10). Gentle exfoliating PHAs more tolerant than conventional AHAs, but gradual introduction recommended.
" PHA 15% Serum TIRTIR is an exfoliating option particularly suited to sensitive skin profiles seeking gentle chemical exfoliation.. PHAs (gluconolactone, lactobionic acid) are more voluminous exfoliants than classic AHAs (glycolic, lactic acid), penetrating less deeply and generating less irritation.. Apply 2-3 times a week as an evening routine, to be introduced gradually. SPF50+ mandatory in the morning (exfoliants increase photosensitivity). Cross-project comparison : Glycolic Acid 7 % The Ordinary (~9 €, glycolic AHA 7 % - affordable reference but more irritating than PHA); ; Salicylic Acid 2 % BHA Paula's Choice (imperfections 85 - reference BHA)».»
Verdict - PHA gentle exfoliator for sensitive skin - anti-aging 79.9 + sensitive -1.10. Tolerant alternative to conventional AHAs. Gradual introduction 2-3×/week.
Family 04

Powerful corrective anti-aging - Pure Vitamin C24 (anti-aging 90.1 + spots 90.1) and Ice-Cooling Water Drop retinal

Two corrective anti-aging references with an unfavorable tolerance profile - powerful formulations for resistant skin. Pure Vitamin C24 Serum obtains anti-aging 90.1 + spots 90.1 simultaneous - absolute catalog records, at L-ascorbic concentration 24 %. Ice-Cooling Water Drop Serum is the’retinal cosmetics option TIRTIR (Sorg 1999).

Vitamin C serum 24 % Pure L-ascorbic acid - anti-aging 90.1 + blemishes 90.1 records

Pure Vitamin C24 Serum

- N/A (INCI analysis - anti-aging 90.1 + spots 90.1 RECORDS) ~38 € / 30 ml
L-ascorbic 24 % - anti-aging 90.1 + spots 90.1 RECORDS catalog - alternative Skinceuticals CE Ferulic (€160)

Serum to concentration of pure L-ascorbic acid at 24 % - one of the highest cosmetic concentrations available on the market (the clinical reference is 10-20 %, beyond which bioavailability levels off and irritation increases). Pure L-ascorbic acid remains the clinical reference for measurable antioxidant and anti-spot photoprotection (Pinnell 2001), at low pH to preserve bioavailability. 90.1 anti-aging and 90.1 blemish scores - exceptional performance, among the best BeautyDecoded scores of all catalogs combined.

Scores BeautyDecoded
Dry skin
84
Oily skin
84
Normal to dry skin
84
Normal to oily skin
84
Sensitive skin
-3,00
Anti-ageing / Spots
90,1 / 90,1
❌ Sensitivity verdict Not suitable for sensitive skin (score: -3.00). Pure L-ascorbic concentration 24 % - powerful formulation for resistant skin. SPF50+ mandatory in the morning.
Source: Pinnell SR et al. Topical L-ascorbic acid: percutaneous absorption studies. Dermatol Surg. 2001.
💡
Pure Vitamin C24 TIRTIR vs Skinceuticals CE Ferulic - original Q/P analysis of the project. In terms of pure L-ascorbic acid concentration, Pure Vitamin C24 TIRTIR (24 %) is superior to Skinceuticals C E Ferulic (15 %).. In terms of price, TIRTIR is much more affordable (~38-45 € vs ~160 € for Skinceuticals). However, the Skinceuticals C E Ferulic formulation combines vitamin C with 15 % + vitamin E + ferulic acid in a patented pH-calibrated system that has been clinically tested with robust published data. - the documented efficacy/bioavailability ratio remains the segment benchmark. TIRTIR offers high cosmetic concentration at an affordable price with soothing centella base, which makes it a a relevant option for consumers looking for the best price / L-ascorbic concentration ratio. The choice depends on the priority criterion : Skinceuticals for published clinical data and patented formulation, TIRTIR for accessibility and superior concentration. Cross-sectional comparison of vitamin C project : Vitamin C 11 % SAP Typology (~12.50 €, SAP stable derivative, sensitive skin 0, rated 4.75/5 out of 2 reviews); ; Banana Bright 15% Vit C Dark Spot Serum Ole Henriksen (~50 €, L-ascorbic acid 15 %, stain 88.4).
" Pure Vitamin C24 Serum TIRTIR is a concentrated pure vitamin C formulation for resistant skin that has already been tried and tested with this active ingredient.. Outstanding algorithmic performance (anti-aging 90.1, blemishes 90.1 - among the highest scores observed). For consumers looking for a concentrated vitamin C serum that is both effective and well-constructed (with centella as a support), this is a relevant option.. Limits : avoid on sensitive or rosaceous skin (prefer Cica Care Serum + Niacinamide 20 %), mandatory phased introduction, SPF 50+ mandatory in the morning. »
Verdict - TOP anti-aging and blemishes catalog (90.1 each). For resistant skins only. Remarkable L-ascorbic acid concentration 24 %. Alternative Skinceuticals CE Ferulic 4× cheaper.
Anti-aging retinal cosmetic serum - superior retinol efficacy

Ice-Cooling Water Drop Serum

- N/A (INCI analysis - retinaldehyde + anti-aging 86.7) ~32 € / 30 ml
Retinaldehyde more effective than retinol (Sorg 1999) - anti-aging 86.7 + centella cocktail to support K-beauty

Anti-aging serum containing retinaldehyde (retinal) - intermediate form of the retinoid biosynthetic pathway, located between retinol and retinoic acid. Retinal has been documented to be more effective than retinol, with comparable tolerability. (Sorg 1999), because it requires a single cutaneous enzymatic conversion to become active (vs. two for retinol). Anti-aging score 86.7 consistent with retinoid class. Remarkable presence of centella asiatica + niacinamide + green tea + saccharomyces ferment in support - is the K-beauty TIRTIR formulation strategy applied to retinal powerful active ingredient + protective barrier cocktail.

Scores BeautyDecoded
Dry skin
70
Oily skin
91
Normal to dry skin
70
Normal to oily skin
98
Sensitive skin
-3,10
Anti-ageing / Spots
86,7 / 79,9
❌ Sensitivity verdict Not suitable for sensitive skin (score: -3.10). Gradual introduction mandatory. SPF50+ mandatory in the morning. Not recommended for pregnant and breast-feeding women.
Source: Sorg O et al. Topical retinaldehyde: a novel use for an old molecule. Dermatology. 1999.
" Ice-Cooling Water Drop Serum is the retinoid option in the TIRTIR catalog.. For consumers looking for a cosmetic retinal with an integrated soothing base (K-beauty TIRTIR cocktail), this is a relevant option. - à introduce gradually (1 evening/week for 4 weeks, then 2 evenings, then 3). Cross-sectional comparison of the project on retinal : Retinal 0.2 % The Ordinary (~€14.90, anti-aging 93.5 - Q/P reference retinal project); ; Avene RetrinAL 0.05 / 0.1 / 0.2 % (documented dermo-cosmetic concentrations); ; A Retinyl Retinoate Theramid (clinical premium) ; Clinical Vitamin A Theramid (~50 €, anti-aging 95.2 record project - tri-retinoid HPR + Retinol + Retinal). Retinal concentration not communicated by TIRTIR - this is a limit to be noted.. SPF50+ mandatory in the morning (retinoid photo-sensitization). Contraindicated during pregnancy and breast-feeding.. »
Verdict - Anti-ageing 86.7 with retinal + soothing K-beauty cocktail. Retinal concentration not communicated - limit vs Retinal The Ordinary 0.2 % concentration indicated at €14.90. Mandatory phased introduction.

TIRTIR vs K-beauty and clinical references - arbitration by target profile.

Comparison of TIRTIR positioning with adjacent positions : Traditional K-beauty (Beauty of Joseon), K-beauty clean (Purito), clinical premium (Theramid).

Criteria SHOOT Beauty of Joseon Purito Theramid
Origin Korea 2016 Korea 2010 Korea 2017 NicheBeautyLab
Average sensitivity score +0.12 (TOP panel) Positive Positive +0,68
Average anti-aging score 67,9 Variable Variable 67,7
Signature K-beauty Glass skin + concentrated active ingredients Traditional ginseng + propolis Centella + clean K-beauty Clinical premium serum
Retinoids Retinal (Ice-Cooling Water Drop) Not systematic Variable HPR + Retinol + Retinal
Azelaic acid AA 12 % (sensitive +0.25) No Variable AZID 15 % (sensitive +0.1)
Average toner / serum price 25-35 € 15-25 € 15-25 € 38-50 €
⚖️
Synthetic reading - TIRTIR on premium K-beauty segment with tolerant concentrated actives. TIRTIR stands out in the contemporary K-beauty segment thanks to a coherent formulatory strategy that combines serious concentrated active ingredients with the latest technology. (azelaic acid 12 %, niacinamide 20 %, vitamin C 24 %, PHA 15 %, retinal) and exceptionally favorable safety profile (average sensitive score +0.12 - record for the BeautyDecoded panel). This rare combination makes it probably the most complete and versatile brand on the panel, covering all skin profiles.. Compared with Theramid (premium clinical at a higher price), TIRTIR offers more affordable value for money with a superior tolerance profile.. Compared to other marques K-beauty products (Beauty of Joseon, Purito), TIRTIR adds a concentrated active ingredient dimension while preserving the K-beauty barrier/soothing philosophy..

TIRTIR is made for you?

Table of user profiles with recommendations based on the 27 references analyzed.

User profile TIRTIR interest Recommended product / alternative
Most reactive skin / rosacea / post-procedureMAXIMAL - absolute record BD panelCica Care Serum (+3.25 sensitive RECORD) as a permanent routine
Sensitive skin K-beauty daily routineMaximal - multiple favorable optionsMilk Skin Toner + SOS Serum + Ceramic Cream Light
Vascular and inflammatory rosaceaMaximal - Azelaic 12 % redness 93.5 recordAzelaic Acid 12% Serum + Cica Care Serum daily routine
Powerful corrective anti-aging for resistant skinStrong - vit C 24 % + retinalPure Vitamin C24 (morning) + Ice-Cooling Water Drop retinal (progressive evening)
Dose-dependent anti-stainStrong - vit C 24 % + niacinamide 20 %Pure Vitamin C24 Serum or Niacinamide 20% Serum
Preventive anti-aging 25-35 yearsExcellent - peptides + ceramides in tonerMilk Skin Toner + SOS Serum + Ceramic Cream
Chemical exfoliation for sensitive skinStrong - PHA 15 % more tolerant than AHAPHA 15% Serum 2-3×/week as a progressive evening routine
Combination oily skin with imperfectionsFort - Light + Azelaic + NiacinamideMilk Skin Toner Light + Azelaic 12% + Ceramic Cream Light
Pregnancy / breastfeedingCompatible WITHOUT retinal - Cica Care + Milk SkinCica Care Serum + Milk Skin Toner + Niacinamide 20% - avoid Ice-Cooling Water Drop
SPF 50+ anti-aging daily useLimited - Hydro UV Shield SPF50 sensitive -3.5Prefer Anthelios UVMune 400 LRP / Skin1004 Sun Serum
Budget for maximum Q/P accessibilityModerate - higher price than Beauty of Joseon / PuritoPrefer K-beauty alternative or The Ordinary (Retinal 0.2 % at €14.90).
Vitamin C alternative Skinceuticals CE FerulicMaximal - vit C 24 % superior concentration 4× cheaperPure Vitamin C24 Serum (~38 € vs Skinceuticals ~160 €)

Everything you need really know.

Is TIRTIR an authentic Korean brand?
Yes. TIRTIR is a South Korean brand founded in 2016 in Seoul by Lee Yubin, Korean beauty influencer. The name stands for «Trust In Radiance» - confidence in the skin's natural radiance.. Products are 100 % made in Korea. The brand is very popular in South Korea and Japan, and its Mask Fit Red Cushion (cushion foundation) was a worldwide viral success on TikTok from 2023.. Distribution in France Holy Skin (Bordeaux), K Beauty World, YesStyle, selected Sephora retailers and multimarques.
Why is TIRTIR's tolerance profile so favorable?
Visit average score for sensitive skin in the TIRTIR catalog is +0.12 (median +0.50) - is the most favorable algorithmic tolerance profile observed among all marquess analyzed by BeautyDecoded to date. This characteristic is due to the contemporary K-beauty formulation strategy applied to the letter. : each powerful active ingredient (azelaic acid 12 %, niacinamide 20 %, vitamin C 24 %, retinal, PHA) is systematically combined with a barrier support + soothing cocktail (centella asiatica + niacinamide + panthenol + hyaluronic acid + ceramides + botanical extracts). Most formulations are also fragrance-free, which contributes significantly to the favorable tolerance profile.
Which TIRTIR product should I choose for sensitive skin?
Several TIRTIR references are objectively adapted to sensitive skin, with a gradation according to reactivity level : (1) Cica Care Serum (+3.25 sensitive - BeautyDecoded absolute record) for the most reactive skins, rosacea, post-procedure. (2) Matcha Skin Toner (+2.5) and Matcha Calming Cream (+2.0) for a soothing daily routine. (3) Milk Skin Toner Light (+1.8) and Ceramic Cream Light (+1.8) for a moisturizing routine for sensitive combination skin. (4) Milk Skin Toner Original (+1.55) for normal to dry sensitive skin (5) Azelaic Acid 12% Serum (+0.25) for rosacea and blemishes. This is probably the most comprehensive catalog on the BeautyDecoded panel for this indication..
Does Milk Skin Toner deserve its iconic status?
An INCI examination objectively confirms the remarkable formulatory quality of this emblematic product.. Milk Skin Toner simultaneously contains : niacinamide, centella asiatica, licorice, green tea, panthenol (B5), allantoin, sodium hyaluronate, adenosine, beta-glucan, Ceramide NP, Copper Tripeptide-1 (GHK-Cu), and Acetyl Hexapeptide-8 (Argireline). This multi-active combination in an affordable formulation (~€25-30) is unusual in the skincare segment.. Sensitive skin score +1.55 + tri-action profile (anti-ageing 74.8 + spots 76.5 + redness 83.3). Fragrance-free, alcohol-free, dermatologically tested. Commercial success in Korea and Japan is based on objective formulatory qualities, not just marketing.
Is Azelaic Acid 12% TIRTIR as effective as AZID 15% Theramid?
Visit two references are the best tolerant azelaic acid formulations on the consumer cosmetics market to date. AZID Theramid (15 % AA + 5 ceramides + carnosine) has a slightly higher concentration and a premium formulation profile. (~38 €). TIRTIR Azelaic 12% Serum offers a concentration of 12 % with a K-beauty centella + niacinamide + soothing support cocktail, at a generally more affordable price.. BeautyDecoded scores are remarkably close : Theramid +0.1 sensitive/redness 93.5; TIRTIR +0.25 sensitive/redness 93.5. For rosacea, both options are relevant - the choice can be made on the basis of price and formulation preference.
Is Hydro UV Shield SPF50 recommended?
Solar energy TIRTIR Hydro UV Shield scores -3.5 for sensitive skin - paradoxically least favourable catalog reference. For intensive daily anti-aging use in sensitive profiles, dermo-cosmetic sunscreens with modern filters are preferable. with a superior tolerance profile: Anthelios UVMune 400 LRP (~25 €, Mexoryl 400 long UVA 380-400 nm - absolute reference long UVA); ; Hyalu-Cica Water-Fit Sun Serum Skin1004 (~22 €, 22 BD reviews 4,91/5, sensitive skin +1,5 - Q/P universal project reference) ; SVR Sun Secure Blur SPF50+. For other profiles, the SPF50 TIRTIR objectively fulfils its UV filtration function, but is not the best item in the catalog.
Is Pure Vitamin C24 an alternative to Skinceuticals C E Ferulic?
In terms of pure L-ascorbic acid concentration, Pure Vitamin C24 TIRTIR (24 %) is superior to Skinceuticals C E Ferulic (15 %).. In terms of price, TIRTIR is much more affordable (~38 € vs ~160 € for Skinceuticals). However, the Skinceuticals C E Ferulic formulation combines vitamin C with 15 % + vitamin E + ferulic acid in a patented pH-calibrated system that has been clinically tested with robust published data. - the documented efficacy/bioavailability ratio remains the segment benchmark. TIRTIR offers high cosmetic concentration at an affordable price with soothing centella base, which makes it a a relevant option for consumers looking for the best price / L-ascorbic concentration ratio. The choice depends on the priority criterion : Skinceuticals for published clinical data, TIRTIR for accessibility and superior concentration.
What is the BeautyDecoded application?
BeautyDecoded allows you to choose cosmetics adapted to your skin type thanks to INCI analysis. The application analyzes formulations and generates compatibility scores for 80 skin types. 27 TIRTIR references are referenced in the BD database, algorithmically analyzed with no user opinion recorded on this catalog.. In the case of TIRTIR, the application is particularly useful for arbitrating between the many complementary references in the catalog. according to your profile - for example, choosing between Milk Skin Toner (original) and Milk Skin Toner Light according to your skin type, or between Cica Care Serum and SOS Serum according to your level of reactivity. It does not constitute a medical consultation.

Plastic and aesthetic surgeon. Founder of BeautyDecoded.

15 yearsclinical expertise
200 000+YouTube subscribers
70 000+Instagram & TikTok followers

«TIRTIR is an exceptional formulatory case in the BeautyDecoded project. South Korean cosmetics brand founded in 2016 in Seoul by Lee Yubin, which became world-famous via the viral success of its Mask Fit Red Cushion. The skincare range applies contemporary K-beauty formulatory rigor to a glass skin positioning with an exceptional algorithmic tolerance profile - average sensitive skin score +0.12 (median +0.50), the most favorable observed among all marques analyzed by BeautyDecoded to date. It's the first catalog with a positive average score, ahead of Theramid (+0.68), On The Wild Side (-2.71), Ole Henriksen (-5.25), Pure Altitude (-4.31), Rituals (-9.91). The K-beauty TIRTIR formulation strategy consists of systematically combining each powerful active ingredient with a cocktail of barrier support + soothing agents - centella asiatica present in 15 of the 27 references, niacinamide in 14, panthenol, hyaluronic acid, Ceramide NP by name, bioactive peptides Copper Tripeptide-1 and Acetyl Hexapeptide-8. This strategy has produced remarkable results: Cica Care Serum +3.25 sensitive - an all-time record among the marques analyzed, probably the best centella formulation on the world market to date; Azelaic Acid 12% Serum +0.25 sensitive with redness 93.5 - comparable to AZID Theramid (tolerant azelaic formulation reference); Niacinamide 20% Serum 0.0 sensitive despite a concentration usually irritating above 10 % ; Pure Vitamin C24 Serum anti-aging 90.1 + blemishes 90.1 - one of BeautyDecoded's top scores across all catalogs with pure L-ascorbic 24 % (higher than Skinceuticals C E Ferulic's 15 % at 4 times the price); Ice-Cooling Water Drop Serum retinal anti-aging 86.7 with soothing K-beauty cocktail in support. Milk Skin Toner - K-beauty TIRTIR's signature product - simultaneously contains niacinamide, centella, copper peptides GHK-Cu, Argireline, Ceramide NP, adenosine and beta-glucan in an affordable formulation (~€25-30) - an unusual multi-active combination in the consumer skincare segment. For sensitive, rosaceous or post-dermatological skin, TIRTIR is probably the most relevant catalog observed on the BeautyDecoded panel. For resistant skin looking for corrective active ingredients, concentrated serums (Vitamin C24, Ice-Cooling Water Drop retinal, PHA 15%) offer performance equivalent to dermo-cosmetic references. Three editorial recommendations: for the most reactive skins, rosacea, post-procedure - Cica Care Serum as a permanent routine with Milk Skin Toner and Ceramic Cream Light as routines; for vascular and inflammatory rosacea - Azelaic Acid 12% Serum daily with Cica Care Serum as support; for resistant corrective anti-aging skins - Pure Vitamin C24 morning + Ice-Cooling Water Drop retinal evening as a gradual introduction with mandatory SPF50+ (Anthelios UVMune 400 LRP recommended).»

Analyze a product TIRTIR sur your skin profile.

The BeautyDecoded application lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis - particularly useful for arbitrating between the many complementary references in the TIRTIR catalog according to your profile (Milk Skin Toner Original vs Light, Cica Care Serum vs SOS Serum, Ceramic Cream vs Ceramic Cream Light) and to identify the optimum TIRTIR routine from an exceptionally tolerant catalog (absolute record +0.12 average sensitivity of the project) which simultaneously contains anti-aging / blemish / redness / sensitivity records.

Application available on iOS and Android
Dr Sylvain David Plastic and aesthetic surgeon - Founder of BeautyDecoded

Information for educational purposes only, not a substitute for medical consultation. BeautyDecoded is an artificial intelligence cosmetic analysis application and is not a medical diagnostic tool. TIRTIR is a South Korean cosmetics brand founded in 2016 in Seoul by Lee Yubin - its products are not medical devices. This analysis is based on 27 TIRTIR references algorithmically analyzed by BeautyDecoded with no user reviews recorded on this catalog. at the time of writing. This analysis is therefore based exclusively on algorithmic formulation scores and detailed examination of INCI lists.. Average score for sensitive skin +0.12 (median +0.50) - absolute record for the BeautyDecoded project to date, the first catalog with a positive average score. Absolute records from the TIRTIR catalog : Cica Care Serum +3.25 sensitive - absolute panel record, probably the best centella formulation on the world market ; Azelaic Acid 12% Serum redness 93.5 - equal AZID Theramid (the project's tolerant azelaic reference) ; Niacinamide 20% Sensitive serum 0.0 despite usually irritating concentrations above 10 % ; Pure Vitamin C24 Serum anti-âge 90,1 + taches 90,1 simultaneous at pure L-ascorbic concentration 24 % (higher than Skinceuticals C E Ferulic 15 %). Precautions Pure Vitamin C24 Serum : pure L-ascorbic concentration 24 % - powerful formulation for resistant skin, mandatory phased introduction, SPF50+ morning mandatory. Precautions Ice-Cooling Water Drop Serum (retinaldehyde) : mandatory phased introduction (1 evening/week for 4 weeks, then 2, then 3), SPF50+ morning mandatory (retinoid photo-sensitization), contraindicated during pregnancy and breast-feeding. Retinal concentration not provided by TIRTIR - limit to be reported vs Retinal 0.2 % The Ordinary (€14.90, concentration indicated). Precautions azelaic acid (Azelaic 12% Serum) : SPF50+ morning mandatory (azelaic acid can increase sun sensitivity). Precautions PHA 15% Serum : exfoliants increase photosensitivity - SPF50+ morning mandatory. Hydro UV Shield SPF50 from the TIRTIR catalog has an unfavourable sensitive skin score of -3.5 - for intensive daily anti-aging use in sensitive profiles, prefer Anthelios UVMune 400 LRP (Mexoryl 400 long UVA) or Hyalu-Cica Water-Fit Sun Serum Skin1004 (€22, 22 reviews 4.91/5). 48-hour patch test on forearm recommended before adopting any new active ingredients for reactive skin, especially Pure Vitamin C24 and Ice-Cooling Water Drop. In the event of a skin reaction to a cosmetic, stop use immediately and consult a health professional. This article does not constitute a commercial partnership with the TIRTIR brand.