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The Niod brand is part of the Canadian Deciem group. Founded in 2013, in Toronto, by Brandon Truaxe, and co-founder Nicolas Lines, they set out to revolutionize the world of beauty. Despite the death of its founder in 2019, Niod's copper peptide-based skincare products and concentrated fractional eye contour serum are proving a huge success. So, how have Niod Deciem and their products revolutionized beauty routines for mature, dry and sensitive skin? From the company's origins to high-performance facials and a catalog of the best Niod products, we explain why this brand deserves to be part of your skincare routine.
Niod Deciem: a cosmetics brand for healthy skin
Brandon Truaxe, works for four months with a cosmetics brand. He came away frustrated and angry at the lack of transparency, intelligence and passion in cosmetic formulation.
He then created his company DECIEM to :
combat the crazy promises of marketing;
Eliminate trends that don't work or damage your skin;
formulas incorporating the latest cutting-edge technologies to care for your skin;
quality, effective cosmetic care at a reasonable price.
The name of their company Deciem (Latin for tenth) comes from a piece of advice they didn't apply: "you can't do ten things at once". At the same time, they developed 10 marquess, including :
My opinion on these marques
The ordinary ;
The chemistry Brand;
Hyalamide ;
and Niod.
In just a few years, the company's workforce grows from two to 1,000 employees by 2021. But Deciem is too small financially to ensure its cruising speed, and enters into a partnership with the Estée Lauder brand. And so, Brandon Truaxe and his team pursue their dream of a new world where transparency and functionality for beauty thrive.
Niod Deciem: ultra-advanced facial care for mature, sensitive and dry skin
The Niod brand specializes in facial skincare with a comprehensive range of products:
eye contours ;
LIPS;
neck ;
cleaners ;
fog ;
concentrated serums ;
creams.
Most Niod Deciem products are formulated without silicone, oil, alcohol or gluten. Like the products of sister brand The Ordinary, they undergo strict efficacy and safety tests to gently treat your skin's various imperfections:
dehydrated ;
mature ;
sensitive ;
dry.
To correct these skin discomforts, they incorporate at the heart of their formulation the latest cosmetology technologies derived from advanced scientific research. Niod treats your skin's imperfections with a multidimensional approach, combining the active ingredients of the plant world with the powers of chemistry. Their creams and serums use proven ingredients:
the latest copper peptide and tri-peptide complexes, in particular ;
active ingredients derived from the fermentation of algae or other plants;
different forms of hyaluronic acid (precursors from mushrooms, vegetables, seeds, algae);
vitamin C.
Niod products focus on powerful ingredients, their synergy and their availability via high technology. Unlike The Ordinary brand (one active ingredient per problem), their skincare products have a multidimensional approach, tackling all the origins of skin discomfort in order to treat it in depth. Niod represents the new generation of skin care, offering protection adapted to the lifestyles of the 21st century.
