Natural skincare, organic active ingredients, perfume and make-up designer, the Yves Rocher brand, with has always been based on the clean cosmetics and plant expertise. Its founder, a visionary and non-conformist, was already committed, in 1959, to preserving the planet, biodiversity and human beings. Based on these values, he created his cosmetics company to reconnect men and women with nature. He thus became one of the pioneers of the natural beauty products and exports "made in Brittany" to the rest of the world. So, what are the benefits of Yves Rocher products? Here's what I think on their brand image, retracing the history of a terroir and analyzing the effectiveness of their face care products.
In the village of La Gacilly in Brittany, a healer revealed the anti-varice properties of the celandine root to the future founder Yves Rocher. He then decided to incorporate these virtues into a cream that he formulated in his mother's kitchen and found to be effective. Born into a family of shopkeepers and endowed with a solid knowledge of botany, Monsieur Yves Rocher develops the plant-based cosmetics. In the service of women's beauty and environmental preservation, his aim is to make products that reconnect people with nature. With success on his doorstep, he continues his entrepreneurial adventure with the launch of a second chamomile cream.
At the same time, concerned about the plant kingdom and local activity in his native land, he made it a point of honor to save La Gacilly's economy. His goal was achieved, as the Rocher group now has an international reputation. Present in 110 countries, with 16,000 employees, the company has managed to remain autonomous and localized in Brittany, developing its own businesses such as :
So.., Yves Rocher is now a major player in the region's employment and economy.
The identity of Yves Rocher brand was built on Breton soil. It still thrives there today, spreading its local know-how. Nature, biodiversity and reasoned beauty for women are at the heart of their concept and communication.
That's why their products are rooted in agroecology. A cultivation system with a positive footprint, far more respectful than organic farming. The company currently owns 60 hectares where its teams of gardeners and ethnobotanists cultivate over 1,500 species. Eight of these plants (calendula, arnica, cornflower, chamomile and roman chamomile...) are included in 30 % of their skincare products.
Yves Rocher also preserves the natural balance of their fields by :
So.., Are Yves Rocher products natural? Yes, today the company remains committed and offers ever cleaner formulas in the service of your skin's health and the planet. For example, 81 % of the ingredients in their beauty products come from the plant world.
Their development and production policy respects a certain number of criteria such as :
Natural and clean at an affordable price? This is the marketing positioning of Yves Rocher brand. Reviews of Internet users seem to validate the strategy. But let's take a closer look at the effectiveness of this naturalness.
The balance between natural formulas and effectiveness isn't always there when it comes to the anti-aging skincare products of the Yves Rocher brand. Beautiful formulas, healthy and natural, but with a lack of performance in terms of claimed results. There are very few tried-and-tested active ingredients like niacinamide, retinoids or hyaluronic acid, which are more likely to boost the properties and promises of Yves Rocher products.
Botanical facelift, Botanical filler, well-thought-out range names that make you want to believe and test their cosmetics with your eyes closed. However, their results are based on satisfaction surveys (low level of proof) and the clinical studies carried out often involve a panel of around twenty people, which is not enough to demonstrate the claims of their products and/or active ingredients.
They use numerous plant-based, complexed and sometimes patented ingredients, but their properties are scientifically no better than those of retinol or vitamin C.
On the other hand natural beauty routines will be satisfied with moisturizing, nourishing and anti-imperfection skin care. Salicylic acid, zinc or glycerine have proven their worth and will meet your expectations.
Our formulas contain no mineral oils, silicones or alcohol.
Visit Yves Rocher product reviewsThey describe affordable prices, an attractive loyalty program with numerous discounts and gifts (free product), all on the wave of the clean cosmetics.
Yves Rocher offers two complementary cosmetics lines designed to treat skin problems linked to hyperseborrhea and clogged pores.
Pure mint is a complete range (cleansers, make-up removers, lotions, scrubs, masks) to deeply cleanse and purify your skin with the star active ingredient peppermint.
At the same time, they developed Sébo vegetal rebalancing the quality and quantity of sebum responsible for pimples, blackheads and blackheads. Their creams and essences contain effective active ingredients. Both ranges are available at low prices (between 5 and 20 euros per product).
Rebalancing + antioxidant essence is designed for combination to oily skin. With 97 % of plant-derived ingredients, salicylic acid, zinc pca and Boreal tea, it improves skin texture, brightens the complexion, tightens pores and regulates sebum production for a mattifying effect. Sold in 30 ml bottles for 19.90 euros.
Redness, overheating, tightness, tingling: sensitive skin will find all the comfort it needs with two ranges of skin care products based on chamomile, oleat, macadamia oil and other plant active ingredients.
The Pure Chamomile is available in a range of formulations, including micellar waters, oils, creams, cleansing milks and masks. These Yves Rocher products with positive reviews gently cleanse your skin, soothe reactivity and protect your cutaneous barrier from external aggression.
Sensitive chamomile, not only soothes and protects irritated skin, but also masks redness. With 97 % of ingredients from the plant kingdom, the Yves Rocher green corrective cream for sensitive skin is absorbed by facial tissue, which calms and moisturizes. Your skin tone is evened out. Available in 40 ml tubes at 21 euros 90.
Fine lines, dull complexion, flaking, roughness, tightness and itching... are all linked to a lack of sebum and an abnormality in intercellular cement, making your skin permeable and prone to dehydration. Visit beauty routine for dry to very dry skin provides nutrients and thirst-quenching substances.
Yves Rocher offers a collection named Rich creamA range of night and day care products that provide fatty substances and plant omegas contained in shea butter, coconut oil, macadamia oil, sesame oil, sweet almond oil, sunflower oil and rapeseed oil...
L100 % natural beauty elixir Rich Creamis a plant-based treat combining precious oils for dry faces. Packed with active ingredients, it softens, nourishes and repairs deficiencies in your skin barrier.
Packaged in a 30-ml stilligoutte bottle, at a price of 36 euros 50, this formula strengthens your skin's lipids, protects against everyday aggressions and awakens your glow.
Yves Rocher markets four anti-aging ranges based on plant research and biotechnology. Each collection targets a specific problem, via one or more star active ingredients developed in different galenic forms (cream, serum, eye contour, etc.).
Visit Fortifying anti-pollution daily serum from the Elixir Botanique range acts as a detoxifying filter. 99 % of natural-origin ingredients and 4 clinical studies have resulted in an ultra-light, watery, micro-pearl sensoriality. Its texture absorbs instantly to moisturize, attenuate and protect against signs of aging, while boosting glow. Available in 50 ml pump bottles at 39 euros 90.
Is Yves Rocher a good brand?
Committed to preserving the environment, they offer rather healthy, vegetalized and very accessible formulas to which a loyal clientele adheres. It's a shame, however, that they don't combine plant-based expertise with more powerful synthetic molecules. This would enable them to guarantee more effective anti-ageing treatments.