Brand reviews - BeautyDecoded analysis
NIOD.
Opinions NIOD - Doctor's analysis and BeautyDecoders' opinion.
NIOD (Non-Invasive Options in Dermal Science) is the premium and scientific brand of the Canadian group DECIEM, founded in 2013 by Brandon Truaxe (who died in 2019) and Nicola Kilner, who now heads the group acquired by Estée Lauder in 2021 for around $2 billion. NIOD is the DECIEM's original trademark, predating The Ordinary. The Ordinary was created by DECIEM after NIOD with a precise mission: to demonstrate the «true price» of basic ingredients to justify NIOD's premium. NIOD uses complex multidimensional formulas with numerous synergistic active ingredients - the opposite of The Ordinary's «one asset per problem» philosophy. Six products referenced in BeautyDecoded with 20 cumulative user reviews - a solid volume of data for a niche premium brand.
6
Products analyzed
20
Cumulative BeautyDecoded reviews
88,4
Anti-âge max (CAIS Copper Amino Isolate)
2013
Foundation year DECIEM
Further information
Analyze a NIOD product on your skin profile.
The BeautyDecoded application lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis.
Formulatory identity
NIOD - the brand «not inspired by marketing».
The NIOD philosophy is summed up by DECIEM founder Brandon Truaxe himself: «NIOD will always have a very narrow audience that appreciates a sincere commitment to true quality and innovation - an audience not inspired by marketing or pricing strategies, but by truth and responsibility.». This statement is the prism through which the BeautyDecoded analysis takes on its full meaning. NIOD is not a consumer brand - it's a brand for passionate about the science of care which include the ingredients and accept a level of proof of efficacy higher than standard cosmetics but lower than dermatological medicine.
01
Documented peptide concentrations
NIOD stands out for its significantly higher peptide concentrations to standard market formulas. Visit 1 %+ GHK-Cu (copper peptide) in CAIS vs. 0,01-0,1 % in most formulas - this is the central differential with The Ordinary. GHK-Cu is a copper tripeptide naturally present in human plasma, The first of its kind in the world, it has been documented to stimulate collagen and elastin synthesis, modulate skin inflammation and accelerate healing. CAIS anti-aging score: 88.4 - the best of the NIOD catalog in BeautyDecoded.
02
The «direct antacid» philosophy»
Brandon Truaxe felt that direct acids (AHA, BHA, retinol) weaken skin over the long term. The NIOD master catalog contains no AHA, no BHA, no retinol. The Modulating Glucosides (MG) serum offers a alternative fermented exfoliation glucosides are converted into cutaneous-compatible exfoliants on contact with skin enzymes, without the irritation peaks of conventional AHAs. This is an original formulatory approach, as yet little documented by independent studies, but consistent with the brand's philosophy.
Editorial reading
«NIOD is the DECIEM's most technically ambitious brand. The legitimate question at 57 € for 15 ml is : does formulation complexity translate into documented superior efficacy? ? The honest answer: yes on copper peptides at high concentrations (GHK-Cu documented in the literature, Pickart 2015), probably about drone-delivery vectorization (promising technology, little independent evidence), and uncertified on all claims. Visit BeautyDecoded's opinion on CAIS are the most clinically precise and consistent of the entire NIOD database: accelerated healing of acne marks, reduced skin reactivity, perceived anti-inflammatory effect. These signals are consistent with GHK-Cu's documented mechanisms of action. Conversely FECC at €65/15 ml shows marked polarization (3 negative / 1 positive out of 8) - efficacy clearly depends on individual skin profile and duration of use. The Survival 0 to 27 €/30 ml remains the accessible nugget from the catalog - universal profile perfect 91 everywhere, anti-ageing 81.6, sensitive skin +0.25, 5/5 out of 2 reviews »
Formulatory deciphering
Five features that differentiate NIOD.
NIOD is distinguished by five formulatory features rarely combined on the same catalog. Summary table of what justifies - or not - the brand's premium positioning :
| Features | What NIOD does | Difference vs. standard market |
|---|---|---|
| Peptide concentrations | GHK-Cu at 1 %+ vs. 0.01-0.1 % in standard formulas | Justifies the price differential with The Ordinary Buffet Copper |
| Multidimensional approach | 15 forms of HA (MMHC2), 28 technologies (FECC), synergistic complexes | Vs The Ordinary's «single asset» philosophy |
| No direct acids | No AHA, BHA, retinol in the main catalog | Alternative for profiles that cannot tolerate conventional acids |
| Advanced vectorization | Drone delivery (peptide encapsulation to fibroblasts) | Superior delivery accuracy with free active ingredients |
| Pure formulation | Alcohol-free, silicone-free, oil-free | Better tolerance on reactive profiles |
On drone-delivery vectorization. NIOD's «drone delivery» technology sets itself apart from the competition encapsulated peptides are directed to specific receptors (fibroblasts) to release active ingredients on target cells, reducing waste on non-target cells. This is an application of vectorization nanotechnologies in cosmetology. The level of independent clinical evidence remains limited to date - but the formulatory consistency is real, and the mechanism is analogous to the drug-delivery systems used in medicine.
Overview
The six products analyzed, at a glance.
Sorted by descending rating and number of reviews. 20 cumulative reviews enable sound qualitative analysis for a niche premium brand - particularly on CAIS (5 reviews) and FECC (8 reviews).
| Product | Note | Opinions | Key score |
|---|---|---|---|
| Copper Amino Isolate Serum (CAIS) | 4,80/5 | 5 | Anti-ageing 88.4 (best catalog) - sensitive skin 0 |
| Survival 0 - Antioxidant shield | 5,00/5 | 2 | Universal profile 91 - anti-aging 81.6 - best Q/P |
| Modulating Glucosides (MG) | 5,00/5 | 1 | Anti-ageing 79.9 - post-tretinoin confirmed |
| Multi-Molecular Hyaluronic (MMHC2) | 4,33/5 | 3 | Anti-aging 78.2 - 15 technologies AH |
| Fractionated Eye Contour (FECC) | 4,00/5 | 8 | Anti-ageing 85 - spots 76.5 - polarized views |
| Neck Elasticity Catalyst (NEC) | 3,00/5 | 1 | Anti-ageing 50.15 - sticky texture reported |
Family 01
The two references most documented
Visit CAIS and the FECC concentrate 13 of 20 BeautyDecoded reviews from the NIOD catalog. CAIS is the flagship product (anti-aging 88.4, consistent clinical signals); FECC is the most documented but the most polarizing (8 opinions, 3 negative / 1 clear positive).
Serum high concentration copper peptides GHK-Cu + GHK
Anti-ageing 88.4 (best catalog) - sensitive skin 0
Copper Amino Isolate Serum 2:1 (CAIS) - Pro-Collagen Copper Peptides
GHK-Cu (copper peptides) + GHK peptide + amino isolates in 2:1 ratio. Anti-ageing score 88.4 - the best of the NIOD catalog in BeautyDecoded. Universal profile : 84-91 on all skin types. Sensitive skin score 0 - perfectly suited. Rated 4.80/5 out of 5 reviews.
Scores BeautyDecoded
Dry skin
84
Oily skin
84
Normal to dry skin
91
Normal to oily skin
91
Sensitive skin
0
Anti-aging
88,4
✅ Sensitivity verdict
Suitable for sensitive skin (score: 0). Universal profile.
Documented clinical mechanism. Visit GHK-Cu (glycyl-L-histidyl-L-lysine:copper) is a copper tripeptide naturally present in human plasma, documented for stimulate collagen and elastin synthesis, modulate skin inflammation and accelerate healing. Its concentration in CAIS is significantly higher than standard formulas on the market (1 %+ vs. 0.01-0.1 %) - this is the central formulatory differentiator of NIOD vs. The Ordinary (whose «Buffet + Copper Peptides» contains lower concentrations).
«BeautyDecoded reviews are remarkable for their clinical specificity : faster healing of acne pimples confirmed by several users, reduced skin reactivity, perceived anti-inflammatory effect. These signals are consistent with GHK-Cu's documented mechanisms of action. One review compares The Ordinary (lighter texture and faster penetration than Buffet Copper«). At €57/15 ml, the GHK-Cu concentration justifies the premium vs. The Ordinary. The 5 BeautyDecoded reviews are among the most clinically accurate of the entire NIOD base.»
Source: Pickart L et al. The human tripeptide GHK-Cu in prevention of oxidative stress and degenerative conditions of aging. Rejuvenation Res. 2015.
User feedback (5 reviews - converging clinical signals)
«The best - gives more radiant skin. Better galenic than The Ordinary version, more liquid and penetrates the skin immediately.»
«Excellent - my acne pimple marks heal much better and faster since I've been using it. Does not cause pimples.»
«Excellent serum - skin heals faster. My skin is less reactive when I use it.»
«I forgot to mention that it also soothes irritated skin. A must-have.»
Verdict - TOP catalog. Anti-aging 88.4 (best catalog). Universal profile 84-91. Sensitive skin 0. Rating 4.80/5 out of 5 reviews. Confirmed healing, anti-inflammation and reactivity reduction effects. Reference premium copper peptides.
Eye contour 28 technologies - drone delivery
Anti-ageing 85 + spots 76.5 - marked polarization 8 reviews
Fractionated Eye Contour Concentrate (FECC) - 28 Technologies
28 active technologies: drone-delivery peptides, multi-weight HA, stabilized polyphenols, tensor peptides, Palmitoyl Tripeptide-38. Anti-aging score 85,0 and stains 76.5 - very high for eye contours. Universal profile (84-91). Sensitive skin score -0.25 - slight caution. Rated 4.00/5 out of 8 reviews - the largest volume of the NIOD range in BeautyDecoded.
Scores BeautyDecoded
Dry skin
91
Oily skin
84
Normal to dry skin
91
Normal to oily skin
91
Sensitive skin
-0,25
Anti-ageing / Spots
85 / 76,5
⚠ Sensitivity verdict
Slight caution (score: -0.25). Quasi-adapted - close to neutral.
Documented polarization. The 8 BeautyDecoded reviews reveal a significant heterogeneity : 3 very negative reviews (no results despite several months, price deemed unjustified, texture too liquid) vs 1 very positive review confirming results. This polarization is clinically expected for a peptide active ingredient whose effectiveness depends on individual skin profile, expectations and duration of use. The slightly negative sensitive skin score (-0.25) and very fluid texture may explain some disappointments.
«Technology« drone delivery »NIOD's new "differentiator" approach encapsulated peptides are directed to specific receptors (fibroblasts) to release active ingredients on target cells, reducing waste on non-target cells. This is an application of vectorization nanotechnologies in cosmetology - the level of independent clinical evidence remains limited, but the formulatory consistency is real. At €65/15 ml, expectations are legitimately high. The heterogeneity of results across the 8 reviews is consistent with a complex peptide active whose efficacy varies according to profile.»
User feedback (8 opinions - polarized representative extracts)
«Tested for several months. Didn't see any difference, and considering the price, I preferred to change.»
«Too expensive, no results.»
«Too runny - I had a hard time applying it.»
«Best seller - quality product and easy-to-apply texture. The results are there for the taking.»
Verdict - Gripping. Rated 4/5 out of 8 reviews (most documented). Anti-ageing 85, spots 76.5. Very different opinions (no results after several months vs. good results). Sensitive skin -0.25. Very fluid texture. Premium price.
Family 02
The Q/P nugget and complex hydration - antioxidants and multiweight HA
Visit Survival 0 is the accessible nugget from the NIOD catalog (€27/30 ml, perfect universal profile, sensitive skin +0.25). The MMHC2 proposes 15 hyaluronic acid technologies - rare formulatory sophistication in a moisturizing serum.
Environmental antioxidant shield - fractionated melanin
Universal profile 91 everywhere - best Q/P in the catalog
Survival 0 - Environmental Antioxidant Shield
Fractionated melanin + carotenoids + prebiotic complex + algae extracts + superoxide dismutase. Anti-aging score 81.6 - very high. Perfect universal profile: 91 for all skin types. Sensitive skin score +0.25 - well adapted. Perfect score 5/5 out of 2 reviews.
Scores BeautyDecoded
Dry skin
91
Oily skin
91
Normal to dry skin
91
Normal to oily skin
91
Sensitive skin
+0,25
Anti-aging
81,6
✅ Sensitivity verdict
Suitable for sensitive skin (score: +0.25). Perfect universal profile 91 everywhere.
«Multi-target antioxidant complex : fractionated melanin (HEVL and UVA protection), carotenoids (anti-free radical, UV), prebiotic complex (skin microbiome), seaweed extracts (anti-melanogenesis, anti-inflammatory). Survival 0 is the NIOD's answer to Brandon Truaxe's philosophy No aggressive acids, no retinol. It is designed to protect against’inflammaging (aging through chronic low-grade inflammation) induced by urban oxidative stress - pollution, blue light, UV. The fractionated melanin protects against high-energy visible light (HEVL) that conventional SPFs do not filter. The 2 BeautyDecoded reviews are exceptional for their clinical precision alternative for skin that cannot tolerate pure vitamin C, anti oxidative stress supplement. Uses perfectly confirm the formulatory positioning».»
User feedback (2 reviews - remarkable clinical accuracy)
«A must-have! I can't stand pure vitamin C. Survival 0 is an excellent alternative antioxidant option. Fluid texture, very easy application.»
«Excellent antioxidant - I use it alongside vitamin C to reduce the oxidative stress that contributes to inflammaging. It soothes my skin and calms my redness.»
Verdict - TOP Q/P ratio of the catalog. Rated 5/5 on 2 reviews. Universal profile 91 everywhere. Anti-ageing 81.6. Sensitive skin +0.25. 27 €/30 ml - the cheapest in the NIOD catalog. Clinically precise advice on use (vitamin C alternative, anti-inflammaging).
Moisturizing serum 15 technologies hyaluronic acid
Anti-aging 78.2 - 15 AH multiweight technologies
Multi-Molecular Hyaluronic Complex (MMHC2) - 15 AH Technologies
15 forms of hyaluronic acid and complementary technologies AH cross-linked, AH low-weight, AH high-weight, sodium hyaluronate, hydrolyzed hyaluronic acid, hydroxypropyltrimonium hyaluronate, etc. Anti-aging score 78.2 - high for a moisturizing serum. Spot score 33.15. Sensitive skin score -1.0 - slight caution. Profile 84-91. Rating 4.33/5 out of 3 reviews.
Scores BeautyDecoded
Dry skin
84
Oily skin
84
Normal to dry skin
91
Normal to oily skin
91
Sensitive skin
-1,0
Anti-aging
78,2
⚠ Sensitivity verdict
Slight caution (score: -1.0).
«The formulatory complexity of MMHC2 (15 technologies vs. 1 to 3 for most HA serums on the market) responds to a scientific logic: different HA molecule sizes act at different skin depths. High-molecular-weight forms remain on the surface (barrier effect), while low-molecular-weight forms penetrate the epidermis (deep hydration). 15 forms systematically cover the entire spectrum. BeautyDecoded reviews nuanced and honest very well formulated immediate plumping effect« (positive), » sticks less than The Ordinary's B3 but high price» (interesting intra-DECIEM comparative signal), «moisturizes without more, no spectacular plumping effect» (realistic). This last opinion highlights a real limitation: surface moisturizing is not a substitute for corrective anti-aging ingredients. »
User feedback (3 reviews - intra-DECIEM comparison)
«Great product - good hydration, but above all immediate plumping effect! Very well formulated.»
«Plumping serum - very good. Sticks less than The Ordinary B3. Only negative point: the price.»
«Correct - moisturizes my skin, without more. No spectacular plumping effect.»
Verdict - Anti-ageing 78.2. Profile 84-91. 15 AH technologies. Rated 4.33/5 out of 3 reviews. Plumping effect varies according to profile. Less sticky than The Ordinary's B3 according to advice. Sensitive skin -1.0. Correct Q/P ratio for formulatory sophistication.
Family 03
The post-active soothing serum and the product to improve - MG and NEC
Visit Modulating Glucosides (MG) offers a non-acid bio-fermented exfoliation (NIOD direct antacid philosophy) - documented post-tretinoin use. The Neck Elasticity Catalyst (NEC) is the lowest-rated product in the catalog (3/5, 1 review).
Soothing glucoside modulator serum - post-actives
Anti-ageing 79.9 - post-tretinoin and post-AHA confirmed
Modulating Glucosides (MG) - Post-Activation Soothing Serum
Modulating glucosides (non-acid precursors) + amino acids. Anti-aging score 79.9 - high for a soothing serum. Normal to dry skin score 91 and dry skin 84 - suitable profile. Redness score 34. Sensitive skin score -0.25 - slight caution. Rated 5/5 out of 1 review.
Scores BeautyDecoded
Dry skin
84
Oily skin
45,5
Normal to dry skin
91
Normal to oily skin
84
Sensitive skin
-0,25
Anti-aging
79,9
⚠ Sensitivity verdict
Slight caution (score: -0.25). Quasi-adapted - close to neutral.
" Modulating glucosides the forerunners that convert to skin-compatible acids in contact with skin enzymes - without the irritation of direct AHA/BHAs. MG is the serum« anti-acid-philosophy »NIOD: Brandon Truaxe believes that direct acids (AHA, BHA, retinol) weaken the skin over the long term. MG offers a alternative fermented exfoliation without the irritation peaks of AHAs. This is an interesting formulatory approach, as yet little documented by independent studies. BeautyDecoded's sole opinion is of a exceptional clinical precision : « top of the range to soothe my skin irritated by tretinoin or AHAs. Works immediately upon application. I always keep some in my beauty kit. ». This use - strong post-acid recovery serum - is exactly the optimal positioning for MG. Its synergistic action with retinoids is a valuable user signal.»
User feedback (1 review - clinically precise use)
«Love it - top of the line for soothing my skin irritated by tretinoin or AHAs. Works immediately upon application. I always keep some in my beauty kit.»
Verdict - TOP targeted use. Rated 5/5 (1 review). Anti-aging 79.9. Confirmed and immediate post-retinoin / post-AHA use. Normal to dry skin 91. Non-acidic alternative to exfoliation for reactive profiles. 1 review - insufficient basis.
Neck elasticity serum - tech neck
Sticky texture - no effect on tech neck reported
Neck Elasticity Catalyst Serum (NEC) - Neck and Tech Neck
Specific neck elasticity complex + tensor peptides. Normal to oily skin score 91 and normal to dry skin 87.5 - suitable profile. Sensitive skin score 0 - well suited. Anti-aging score 50.15 - moderate for an «elasticity» treatment». Rated 3/5 out of 1 review - warning signal.
Scores BeautyDecoded
Dry skin
80,5
Oily skin
84
Normal to dry skin
87,5
Normal to oily skin
91
Sensitive skin
0
Anti-aging
50,15
✅ Sensitivity verdict
Suitable for sensitive skin (score: 0).
«Serum targeting loss of neck elasticity and «tech neck» (horizontal wrinkles caused by chronic cervical flexion). Tech neck is an emerging dermatological problem, documented in the literature since 2015. There is a real demand for active ingredients specifically targeting cervical skin - the skin of the neck being the most vulnerable. thinner and with fewer sebaceous glands than the face, it ages differently. The only BeautyDecoded review (3/5) is lapidary: « very sticky cream-ointment for the neck, I didn't see any noticeable effect on firmness or the famous tech neck. ». This signal - sticky texture + lack of perceived effect - on 1 single review allows no definitive verdict. Moderate 50.15 anti-aging score for the asking price.»
User feedback (1 review - insufficient basis but negative signal)
«Bof - very sticky cream ointment for the neck. I haven't seen any noticeable effect on firmness or the famous tech neck.»
Verdict - Insufficient data. Rating 3/5 (1 review - the lowest rating in the catalog). Sticky texture and lack of effect reported. Moderate anti-aging 50.15. Sensitive skin 0. 1 opinion: no definitive verdict possible.
Market positioning
NIOD vs The Ordinary and premium alternatives.
NIOD is uniquely positioned: formally more ambitious than The Ordinary complex active ingredients (peptides, vectorization), but without published independent clinical studies that validate marquess like Paula's Choice or Filorga. It's a brand for skincare science enthusiasts who understand ingredients and accept a level of proof of efficacy higher than standard cosmetics but lower than dermatological medicine.
| Brand | Average price | BD data | Key positioning |
|---|---|---|---|
| NIOD (Canada) | 27-65 € | 6 products, 20 reviews | Multidimensional formulas - high concentrations - no direct acids |
| The Ordinary | 5-15 € | Numerous products | Basic active ingredients in documented concentrations - maximum Q/P ratio |
| Paula's Choice | 30-50 € | Numerous products | BHA, niacinamide, vitamin C - independent clinical studies |
| Drunk Elephant | 45-90 € | Some products | Clean formulas - documented assets - no suspects six« |
| Filorga (France) | 35-70 € | Numerous products | NCTF 135 HA - aesthetic medicine - solid clinical data |
Synthetic reading. Vs The Ordinary (same DECIEM group): NIOD offers multidimensional formulas with documented peptide concentrations vs. The Ordinary's «single active» philosophy. The price differential (CAIS €57 vs. Buffet Copper ~€15) mainly reflects the cost of raw materials in GHK-Cu. Vs Paula's Choice NIOD offers formulatively more ambitious active ingredients (drone vectorization) but with fewer published independent clinical studies. Vs Filorga NIOD remains purely cosmetic, while Filorga is part of aesthetic medicine with solid clinical data. Vs Drunk Elephant similar clean positioning, but NIOD is more technically oriented.
For whom?
Is NIOD made for you ?
Table of user profiles best suited to the NIOD brand, with targeted product recommendations:
| Profile | NIOD interest | Recommended product |
|---|---|---|
| Serious anti-aging for mature skin | Strong - CAIS (anti-aging 88.4) + FECC (anti-aging 85) + Survival 0 | CAIS + Survival 0 in synergy |
| Skin that cannot tolerate pure vitamin C | Fort - Survival 0 as an alternative antioxidant | Survival 0 (rating 5/5, review confirmed) |
| Irritated skin post-retinol / post-AHA | Strong - MG soothes immediately | Modulating Glucosides (MG) |
| Universal anti-aging for sensitive skin | Strong - CAIS (sensitive skin 0) + MMHC2 (moisturizing) | CAIS + MMHC2 as basic routine |
| Limited budget + efficiency | Low - The Ordinary covers basic assets at reduced prices | Survival 0 (€27) is the only budget-friendly NIOD. |
| Acne + active blemishes | Low - narrow range of imperfections | Prefer SVR Sébiaclear, Paula's Choice BHA |
Frequently asked questions
Everything you need really know.
Is NIOD better than The Ordinary?
The wrong question. NIOD and The Ordinary are two marquess from the same group (DECIEM) with complementary philosophies. The Ordinary offers basic assets with documented concentrations and minimum price - relevant for testing verified assets. NIOD offers complex multidimensional formulas with cutting-edge active ingredients (high-concentration copper peptides, drone vectorization) at premium prices. BeautyDecoded data on 6 NIOD products confirm very high algorithmic scores (anti-aging 79-88 on flagship serums) with user reviews generally consistent with expected mechanisms of action.
Is CAIS Copper Amino Isolate Serum worth the price?
The 5 BeautyDecoded reviews (4.80/5) are among the most clinically accurate of the entire NIOD database: accelerated healing of acne marks, reduced skin reactivity, immediate anti-inflammatory effect. These effects are consistent with GHK-Cu's documented mechanisms of action (Pickart L et al., Rejuvenation Res, 2015). At €57 for 15 ml, the price differential vs The Ordinary Multi-Peptide + Copper Peptides (~€15) is justified by the GHK-Cu concentration (estimated at 1 %+ vs. 0.01 % in The Ordinary version).
What's the difference between NIOD CAIS and The Ordinary Buffet + Copper Peptides?
Three main differences. (1) Concentration NIOD CAIS contains GHK-Cu and GHK in a 1:1 ratio at concentrations significantly higher than The Ordinary formulas (2). Galenics CAIS is a light liquid formula (BeautyDecoded review: «penetrates immediately») vs. the more gelatinous Buffet (3). Complexity CAIS contains isolated amino acids in addition to copper peptides. The price difference (€57 vs €15) mainly reflects the cost of GHK-Cu raw materials.
Is NIOD suitable for sensitive skin?
On the whole, yes. 5 out of 6 products have a positive or zero sensitive skin score in BeautyDecoded. CAIS (0), Survival 0 (+0.25) and NEC (0) are perfectly matched. FECC (-0.25) and MG (-0.25) are slightly cautious. Only MMHC2 (-1.0) requires slight caution. The NIOD philosophy «alcohol-free, silicone-free, oil-free, no direct acids».» is intrinsically favorable for sensitive skin. CAIS is particularly well-suited for its anti-inflammatory effects, which have been confirmed in reviews.
Where to buy NIOD in France
On the official website niod.com (delivery from Canada, free shipping from €25). Also available on BeautyBay (UK), Lookfantastic, and physical Deciem stores in France (Galeries Lafayette Champs-Élysées, La Samaritaine). The period «Slowvember» (November) offers 23 % discount on all DECIEM products - the best opportunity to test NIOD at a reduced price.
What is the BeautyDecoded application?
BeautyDecoded allows you to choose cosmetics adapted to your skin type thanks to the’INCI analysis. The application analyzes formulations and generates compatibility scores for 80 skin types. 6 NIOD products are referenced in the database with a total of 20 user reviews - a solid volume of data for a niche premium brand. It does not constitute a medical consultation.
Further information
Analyze a NIOD product on your skin profile.
The BeautyDecoded application lets you scan any cosmetic product to visualize its suitability for your skin type and needs, based on INCI analysis.
Information for educational purposes only, not a substitute for medical consultation. BeautyDecoded is a cosmetic analysis application using artificial intelligence and is not a medical diagnostic tool. NIOD is a cosmetics brand of the DECIEM group (acquired by Estée Lauder in 2021) - its products are not medical devices. The brand's efficacy claims for drone-delivery vectorization and certain multidimensional technologies have a limited level of independent clinical evidence.. Copper peptides (GHK-Cu), on the other hand, are documented in the scientific literature (Pickart L et al., Rejuvenation Res, 2015). The results presented (user opinions) depend on regular use, duration of use and skin type. In the event of a skin reaction to a cosmetic, stop use immediately and consult a healthcare professional. This article does not constitute a commercial partnership with the NIOD brand or the DECIEM Group.
