Beauty Revolution: Is the rise of multi-purpose cosmetics a good idea?
What if one product could replace three others in your toiletries bag? This idea, once considered marginal, is now at the heart of a veritable cosmetics revolution. With consumers seeking simplicity, effectiveness, and sustainability, multi-purpose cosmetics are becoming the new norm. From BB cream to tinted balms and mascaras enriched with skincare ingredients, we take a closer look at this trend that is transforming our relationship with skincare and makeup.
1. 2-in-1 (or more) products for a simplified routine
Multifunction cosmetics refer to products formulated to fulfill several roles: makeup, skincare, sun protection, etc. Using them saves precious time in the morning while reducing clutter in the bathroom. Among the leading products are:
- BB cream : it moisturizes, evens out skin tone, corrects imperfections, and protects against UV rays.
- Tinted balms : they nourish the lips, add color to the cheeks, and can even be applied to the eyelids.
- Hybrid serums : anti-aging skincare combined with sun protection or a makeup base.
This type of formulation meets the growing demand for functional and portable beauty products.
2. Minimalism and practicality at the heart of concerns
The adoption of multifunctional products is part of a minimalist approach that is both practical and economical. Fewer products means:
- Less time spent getting ready
- Less space taken up in the toiletries bag
- Lower long-term costs
This is particularly appealing to fans of « skinimalism »A simplified yet effective beauty routine.
3. A driver of innovation for the cosmetics industry
Inspired by the commercial success of BB cream, laboratories are redoubling their efforts to develop products with multiple benefits. This is what some people call the cosmetic mixology, an approach that combines assets traditionally separated between skincare and makeup.
Recent examples:
- Nail polish enriched with keratin or calcium
- Hyaluronic acid foundation
- Tinted SPF creams, protective and anti-pollution
These products blur the traditional boundaries between skincare, makeup, and protection.
4. The limitations to be aware of before simplifying everything
While they offer many advantages, all-in-one products are not always a substitute for specialized treatments. They may be less effective when seeking targeted results, such as acne treatment, depigmentation, or intense regeneration.
It is therefore recommended to:
- Adapt to Your Skin Type : Check that the product is compatible with your skin to avoid adverse reactions and test each product before fully integrating it into your routine.
- Mastering Application Techniques Each multifunctional product may require a specific application method to maximize its effects.
- Complete if necessary : Don't hesitate to combine specialized products to meet specific needs.
5. An ideal solution for travel and everyday use
Multi-purpose cosmetics are particularly useful when traveling frequently or going on vacation. Their compact size and versatility allow you to travel light while maintaining an effective routine:
- A universal balm can be used as a makeup remover, moisturizer, and lip and cuticle care product.
- A palette combining eyeshadows, blush, and highlighter is the ideal tool for quick touch-ups.
6. Eco-friendly beauty: a consistent choice
Reducing the number of products also has an environmental dimension. Less production means less packaging and less waste. Several marques companies now offer recyclable or refillable packaging, reinforcing the ecological commitment of these products.
